{"id":543532,"date":"2017-06-27T23:26:37","date_gmt":"2017-06-28T03:26:37","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=543532"},"modified":"2017-06-27T23:26:37","modified_gmt":"2017-06-28T03:26:37","slug":"armours-kevin-plank-talks-competing-nike","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/armours-kevin-plank-talks-competing-nike\/","title":{"rendered":"Under Armour&#8217;s Kevin Plank Talks Competing with Nike"},"content":{"rendered":"<p>With Stephen Curry, Cam Newton and Tom Brady on their roster, <strong>Under Armour<\/strong> has a slew of stars that they have successfully marketed and built their brand around. However while said stars have been a big boost to Under Armour&#8217;s recent success, the company still plays second or perhaps third and even fourth fiddle to Nike.<\/p>\n<p>Under Amour CEO Kevin Plank recently spoke about the company&#8217;s underdog status in the sneaker market while making an appearance on\u00a0NBC\u2019s &#8220;Today Show.&#8221;<\/p>\n<div style=\"position: relative; padding-bottom: calc(56.25% + 50px); height: 0;\"><iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%;\" src=\"http:\/\/www.today.com\/offsite\/under-armour-ceo-kevin-plank-aims-to-do-the-unimaginable-with-his-projects-975645763980\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<p>Here are some of the highlights of Plank&#8217;s interview:<\/p>\n<blockquote><p>On going up against Nike: &#8220;Big companies do what big companies do. They\u2019ve got more money. When we run a commercial, we\u2019ve got one shot. The person has to be great. It has to hit.&#8221;<\/p>\n<p>Plank used to send\u00a0a Christmas card saying, \u201cYou will know our name\u201d to Nike&#8217;s Phil Knight.<\/p>\n<p>More about competing with Nike:\u00a0\u201cI was pitting it as us versus them. To me, we were always on their radar; we were always in that fight. The obligation of brands is the freshest and newest; whoever makes the best products is going to win.&#8221;<\/p><\/blockquote>\n<p>Under Armour has come a long way from their early days and it clear to see from Plank&#8217;s passion for the company, they are going to keep trying to compete for Nike as long as they can.<\/p>\n<p>Have you enjoyed UA&#8217;s recent signings and designs in regards to footwear? Let us know in the comments section.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Stephen Curry, Cam Newton and Tom Brady on their roster, Under Armour has a slew of stars that they&hellip;<\/p>\n","protected":false},"author":149,"featured_media":543533,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1225663],"tags":[1225664],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Under Armour&#039;s Kevin Plank Talks Competing with Nike | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Under Armour&#039;s Kevin Plank Talks Competing with Nike shoes. 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