Draymond Green in his Nike REACT Hyperdunk 2017 Flyknit PE<\/figcaption><\/figure>\nSnkrs Day: The original Hyperdunk was unveiled with Flywire support and Lunar cushioning. What makes Flyknit construction and REACT cushioning ideal for the franchise nine years later?<\/strong><\/p>\nRoss Klein:<\/strong> REACT is a cushioning that’s helping us substantiate everybody from the kids that play in the park for fun all the way to the highest level which is Draymond. It services a crazy range of athletes. What we want to do is make sure the cushioning system caters to all those types of athletes.<\/p>\nFor the Flyknit, we went through an amazing amount of testing with different materials to get to this solution. You can see how free it is and how mobile it is, but it’s as durable as any material we’ve ever used in the past that really meets our standards.<\/p>\n
Snkrs Day: How does the Flyknit technology differ on this model from that of other Nike Basketball shoes?<\/strong><\/p>\nRoss Klein:<\/strong> When we get to the midfoot and talk about when somebody really wants to wrench on a shoe and get that one-to-one fit, we’re able to tune different types of yarns in different ratios. From the nylon yarn to the one in between it, one’s about stability and control, the other one is about the adaptiveness and conformity. When we micro-tune and really think about the performance level of Flyknit, we’re able to get into materials like the heel and maintain the sense of freedom and the feel of it being with you and not against you.<\/p>\nNike REACT Hyperdunk 2017 Flyknit<\/figcaption><\/figure>\nSnkrs Day: The Hyperdunk franchise was led by Kobe Bryant in ’08 and even backed by LeBron in 2012. In recent years, we’ve seen more 4s and 5s lacing the series. Was there an ideal player in mind when designing the 2017?<\/strong><\/p>\nRoss Klein:<\/strong> I think that’s what’s key is that we’re able to get insight from all types of athletes. But what this Hyperdunk stands for is this soft, plush shoe that also allows you to go as long and as hard as you want. That player style kind of exists within everyone. Everyone wants to go harder, everyone wants to go longer and everyone wants to feel fresher. We’re looking at the Hyperdunk as this model that allows everyone to be able to stay on court at their maximum amount of effort longer.<\/p>\nSnkrs Day: It seems design direction in Nike Basketball lately has been more minimal. Does that come more from sport or market insight?<\/strong><\/p>\nRoss Klein:<\/strong> I would say both. As a designer myself, I love simplicity. I love focus. I love a direct conversation which allows you to pay focus to the direct areas that are very performance oriented.<\/p>\nBut performance goes hand in hand with style. The shoe plays amazing on court, it gives you everything that you put in, but it’s also extremely wearable off-court. The silhouette is very clean but it also houses all this innovation in it. To me, that’s the challenge of a designer. To make sure you get to those very small points and really detailed layers and the goals you’re trying to attract.<\/p>\nNike REACT Hyperdunk 2017 Flyknit<\/figcaption><\/figure>\nSnkrs Day: Can we expect to see low adaptations later in the season?<\/strong><\/p>\nRoss Klein:<\/strong> Absolutely. We have the Flyknit, a mid and a low.<\/p>\nSnkrs Day: Will REACT technology appear in signature franchises in the Nike Basketball camp?<\/strong><\/p>\nRoss Klein:<\/strong> All I can say is wait and see what we’re able to do and unlock with an innovation like this.<\/p>\nThe Nike REACT Hyperdunk 2017 Flyknit releases on August 3rd at Nike.<\/em><\/p>\nNike REACT Hyperdunk 2017 Flyknit<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"photos \/\/ @airjordank words & interview \/\/ Ian Stonebrook Nine years ago, Nike took basketball, Beijing and the internet by…<\/p>\n","protected":false},"author":2415,"featured_media":542367,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1224791,1225493],"tags":[199,1225503,4,1231784],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\n
Interview \/\/ Behind the Design of the Nike REACT Hyperdunk 2017 Flyknit | Snkrs Day<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n