Under Armour Threadborne Shift<\/a>. Talking with the trio as they continue to go the only direction they know — which is up (yeah, datway) — hear how they stay motivated, who inspired them artistically and how they want to spark\u00a0the young generation to have fun and be themselves.<\/p>\nSnkrs Day: Showing out with kicks and clothes is nothing new for the Migos, but\u00a0partnering with\u00a0Under Armour and Champs is. What can the people expect?<\/strong><\/p>\nQuavo:<\/strong>\u00a0This is our second time working with Under Armour and Champs, so it’s more of a family thing.\u00a0Expect to see growth, good swag, good culture. We’re trying to bring something the new generation will like and something crazy for the lifestyle.<\/p>\nTakeoff:<\/b> Under Armour is the under dog, they’re coming up.\u00a0We’re bringing the major pain, baby! We’re bringing the flavor! You dig? We’re coming out with the Under Armour Threadborne Shift, the new shift<\/em>, you dig?<\/p>\nOffset:<\/strong> Which will be the cultural shift!<\/p>\nSnkrs Day: You guys are the hottest group out right now. How do you enjoy that moment, but also what are your future goals and how do you work towards them?<\/strong><\/p>\nOffset:<\/strong>\u00a0We appreciate that. We take accomplishments and keep we going and keep grinding and doing what we love.<\/p>\nTakeoff:<\/strong> We stay humble, keep God first and just stay humble and keep grinding.<\/p>\nQuavo:<\/strong> Like my man said, we don’t normally try to set goals, we try to work hard towards the little things and the big things will come. We learned from the great Julio Jones.<\/p>\n<\/p>\n
Snkrs Day: As a group, your flows are incredibly influential to both hip hop culture and pop music. How do you continue to innovate and bring about new flows and styles?<\/strong><\/p>\nQuavo:<\/strong> It’s a blessing to see people that we used to look up to and to see them be inspired by us. Everybody needs some type inspiration. The people that inspired us growing up were Gucci Mane, TI, Outkast, and the Hot Boy$. As we grow up you can see the styles, different flavors and different cadences in the sound. Now to see the way it’s transformed with the OGs reaching back to the young generation and just taking different pieces and keep their wave going? We like it.<\/p>\nSnkrs Day: As far as work ethic, Under Armour is known for athletes giving it all they got in regards to training and performance. As artists, what are some examples of the work ethic that make you succeed as a group and the risks you take on the daily to succeed?<\/strong><\/p>\nQuavo:<\/strong>\u00a0Always grinding, always practicing, always recording songs. Just always thinking ahead, always trying to figure out ways to make our group better and ourselves better.\u00a0Like the offseason when the album is already out? People think they can go on vacation, but we’re still working in the offseason.<\/p>\nOffset:<\/strong> Like my man said, just working even when it’s not album time. Working whenever we feel like it, working 24\/7. We make so many songs that the songs become old to us because we’ve made so many new songs. We lose a lot of songs too in the hard drive just because we do so many songs. You always feel like you develop and can do something better, that’s why the next song always sounds better than the last song.<\/p>\nSnkrs Day: The new campaign is about going against the norm, what are some current examples of how you guys go against the norm on a daily basis whether it’s music or fashion?<\/strong><\/p>\nOffset:<\/strong>\u00a0We want you to be you and know that it’s okay to be you and do what you feel is your style or your opinion. We’ve got a young generation that we want to stick together and stand for whatever they believe in.<\/p>\nTakeoff:<\/strong> Just live your life and have fun, that’s what it’s all about.<\/p>\n\n