{"id":528847,"date":"2017-03-08T13:49:41","date_gmt":"2017-03-08T18:49:41","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=528847"},"modified":"2018-12-30T15:35:15","modified_gmt":"2018-12-30T20:35:15","slug":"behind-brand-nicole-vollebregt-adidas-vp-global-womens","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/","title":{"rendered":"Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women&#8217;s"},"content":{"rendered":"<p><strong>words &amp; interview \/\/ <a href=\"https:\/\/www.snkrsday.com\/author\/nickdepaula\/\">Nick DePaula:<\/a><\/strong><\/p>\n<p>As one of the key brands in our industry at the forefront of inclusionary principles and access to sport, adidas has long looked to empower women, both through aspirational campaigns, as well as through opportunities within the company in various leadership roles.<\/p>\n<p>For the past twenty years, Nicole Vollebregt has risen through the ranks of The Brand with the Three Stripes, leading several public relations and communications teams to help share the adidas story on a global scale, and also driving the execution behind many of the company&#8217;s grandest campaigns and key product launches.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" class=\"alignright wp-image-528898\" src=\"https:\/\/www.snkrsday.com\/files\/2017\/03\/Nicole-Vollebregt_Adidas-1-B.jpg\" width=\"375\" height=\"442\" \/>More recently, Vollebregt helped to lead strategic vision and marketing framing for\u00a0the brand&#8217;s new &#8220;Here To Create&#8221; positioning for women. The campaign\u00a0has been steadily ramping up in both content and visibility along the <a href=\"http:\/\/instagram.com\/adidas\">main @adidas Instagram channel<\/a>, as well as through\u00a0more traditional advertising, featuring several female icons of sport and lifestyle.<\/p>\n<p>For more on Nicole&#8217;s role, her favorite sneakers and advice for young women looking to similarly make their own mark in the athletic industry, read ahead in our latest spotlight on impactful women, celebrating International Women&#8217;s Day.<\/p>\n<h3>How would you define your role at adidas?<\/h3>\n<p>I&#8217;m the VP Global Women\u2019s &#8211; overseeing every aspect of our women\u2019s business and driving the strategic vision for how we grow our business and brand.<\/p>\n<h3>What are some of your favorite sneakers or projects through the years?<\/h3>\n<ul>\n<li>Stella McCartney Ultra Boost<\/li>\n<li>Forest Hills.<\/li>\n<li>O by O x Kazuki<\/li>\n<li>Originals Slides<\/li>\n<\/ul>\n<h3>\u00a0<img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" class=\"alignnone size-full wp-image-528890\" src=\"https:\/\/www.snkrsday.com\/files\/2017\/03\/Nicole-Vollebregt_Adidas-3.jpg\" alt=\"\" width=\"750\" height=\"473\" \/><\/h3>\n<h3>How would you describe the impact of women in the athletic industry?<\/h3>\n<p>The impact of women in the athletic industry is powerful and empowering to say the least. It\u2019s amazing to see women infiltrate and succeed in this especially male dominated industry. Whether it be a female athlete or executive, they have set the groundwork for current and future generations to surpass the standards society has set for them. Especially the versatile female athlete, who is leading the evolution of the sportswear industry.<\/p>\n<h3>What advice would you give to a young woman who would want to follow in your footsteps?<\/h3>\n<p>Be curious \u2013 even about the things that may not interest you. There is always something to learn.<br \/>\nBe the positive voice in the room.<br \/>\nDon\u2019t be afraid to tell your boss when you are passionate about something and ask for the opportunity to work on it. Even if you have to do it on top of your regular work \u2013 it will be worth it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" class=\"alignnone size-full wp-image-528889\" src=\"https:\/\/www.snkrsday.com\/files\/2017\/03\/im-here-to-create.jpeg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.snkrsday.com\/files\/2017\/03\/im-here-to-create.jpeg 800w, https:\/\/www.snkrsday.com\/files\/2017\/03\/im-here-to-create-750x422.jpeg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>words &amp; interview \/\/ Nick DePaula: As one of the key brands in our industry at the forefront of inclusionary&hellip;<\/p>\n","protected":false},"author":142940,"featured_media":528899,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women&#039;s | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women&#039;s shoes. Snkrs Day has release dates, prices, and where to find Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women&#039;s for sale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women&#039;s\" \/>\n<meta property=\"og:description\" content=\"Where to buy Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women&#039;s shoes. Snkrs Day has release dates, prices, and where to find Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women&#039;s for sale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:author\" content=\"facebook.com\/NiceKicks\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-08T18:49:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-30T20:35:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2017\/03\/Nicole-Vollebregt_Adidas-1-TH.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"649\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick DePaula\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/NickDePaula\" \/>\n<meta name=\"twitter:site\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick DePaula\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/\",\"url\":\"https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/\",\"name\":\"Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women's | Snkrs Day\",\"isPartOf\":{\"@id\":\"https:\/\/www.snkrsday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.snkrsday.com\/files\/2017\/03\/Nicole-Vollebregt_Adidas-1-TH.jpg\",\"datePublished\":\"2017-03-08T18:49:41+00:00\",\"dateModified\":\"2018-12-30T20:35:15+00:00\",\"description\":\"Where to buy Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women's shoes. Snkrs Day has release dates, prices, and where to find Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women's for sale.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/#primaryimage\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2017\/03\/Nicole-Vollebregt_Adidas-1-TH.jpg\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2017\/03\/Nicole-Vollebregt_Adidas-1-TH.jpg\",\"width\":720,\"height\":649},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.snkrsday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/www.snkrsday.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women&#8217;s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.snkrsday.com\/#website\",\"url\":\"https:\/\/www.snkrsday.com\/\",\"name\":\"Snkrs Day\",\"description\":\"Sneakers News. Culture. Community.\",\"publisher\":{\"@id\":\"https:\/\/www.snkrsday.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.snkrsday.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.snkrsday.com\/#organization\",\"name\":\"Snkrs Day\",\"url\":\"https:\/\/www.snkrsday.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png\",\"width\":400,\"height\":225,\"caption\":\"Snkrs Day\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/NiceKicks\",\"https:\/\/x.com\/nicekicks\",\"http:\/\/www.instagram.com\/nicekicks\",\"https:\/\/www.linkedin.com\/company\/asnkrsdaya\",\"https:\/\/www.tiktok.com\/@snkrsday\",\"http:\/\/www.youtube.com\/user\/nicekicks\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women's | Snkrs Day","description":"Where to buy Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women's shoes. Snkrs Day has release dates, prices, and where to find Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women's for sale.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/","og_locale":"en_US","og_type":"article","og_title":"Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women's","og_description":"Where to buy Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women's shoes. Snkrs Day has release dates, prices, and where to find Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women's for sale.","og_url":"https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/","og_site_name":"Snkrs Day","article_publisher":"http:\/\/www.facebook.com\/snkrsday","article_author":"facebook.com\/snkrsday","article_published_time":"2017-03-08T18:49:41+00:00","article_modified_time":"2018-12-30T20:35:15+00:00","og_image":[{"width":720,"height":649,"url":"https:\/\/www.snkrsday.com\/files\/2017\/03\/Nicole-Vollebregt_Adidas-1-TH.jpg","type":"image\/jpeg"}],"author":"Nick DePaula","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/NickDePaula","twitter_site":"@snkrsday","twitter_misc":{"Written by":"Nick DePaula","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","ItemPage"],"@id":"https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/","url":"https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/","name":"Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women's | Snkrs Day","isPartOf":{"@id":"https:\/\/www.snkrsday.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/#primaryimage"},"image":{"@id":"https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/#primaryimage"},"thumbnailUrl":"https:\/\/www.snkrsday.com\/files\/2017\/03\/Nicole-Vollebregt_Adidas-1-TH.jpg","datePublished":"2017-03-08T18:49:41+00:00","dateModified":"2018-12-30T20:35:15+00:00","description":"Where to buy Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women's shoes. Snkrs Day has release dates, prices, and where to find Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women's for sale.","breadcrumb":{"@id":"https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/#primaryimage","url":"https:\/\/www.snkrsday.com\/files\/2017\/03\/Nicole-Vollebregt_Adidas-1-TH.jpg","contentUrl":"https:\/\/www.snkrsday.com\/files\/2017\/03\/Nicole-Vollebregt_Adidas-1-TH.jpg","width":720,"height":649},{"@type":"BreadcrumbList","@id":"https:\/\/www.snkrsday.com\/behind-brand-nicole-vollebregt-adidas-vp-global-womens\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.snkrsday.com\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.snkrsday.com\/news\/"},{"@type":"ListItem","position":3,"name":"Behind The Brand \/\/ Nicole Vollebregt, adidas VP of Global Women&#8217;s"}]},{"@type":"WebSite","@id":"https:\/\/www.snkrsday.com\/#website","url":"https:\/\/www.snkrsday.com\/","name":"Snkrs Day","description":"Sneakers News. Culture. Community.","publisher":{"@id":"https:\/\/www.snkrsday.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.snkrsday.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.snkrsday.com\/#organization","name":"Snkrs Day","url":"https:\/\/www.snkrsday.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png","contentUrl":"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png","width":400,"height":225,"caption":"Snkrs Day"},"image":{"@id":"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/snkrsday","https:\/\/x.com\/snkrsday","http:\/\/www.instagram.com\/snkrsday","https:\/\/www.linkedin.com\/company\/asnkrsdaya","https:\/\/www.tiktok.com\/@snkrsday","http:\/\/www.youtube.com\/user\/snkrsday"]}]}},"_links":{"self":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts\/528847"}],"collection":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/users\/142940"}],"replies":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/comments?post=528847"}],"version-history":[{"count":0,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts\/528847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/media\/528899"}],"wp:attachment":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/media?parent=528847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/categories?post=528847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/tags?post=528847"},{"taxonomy":"cultivate_rss","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/cultivate_rss?post=528847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}