am<\/em> related to the O\u2019Hare of Chicago airport – but sadly, no perks!<\/p>\nHow would you define your role at adidas?<\/h3>\n I lead all the content creation for adidas Originals, uniting culture, creativity and communities, while always challenging the status quo and inspiring creators to create their future.<\/p>\n
What are some of your favorite sneakers or projects through the years?<\/h3>\n Some of the projects that I am most proud of are the launch of the Alexander Wang collaboration during fashion week in New York City in 2016, and most recently, the 2017 “Original is never finished” brand campaign where we featured the remix of the song “My Way” by Frank Sinatra.<\/p>\n
It made me really proud to help create something for such an innovative and forward-thinking brand. Together with such a great team, we will have left our mark in the industry and will always be part of its collective memory.<\/p>\n
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How would you describe the impact of women in the athletic industry?<\/h3>\n Extremely important and influential. It is so vital for the current and future generations to have women that truly embody values that go beyond what lies on the surface and tap in to their aspirations. Giving a voice to female creators and trail blazers who may not have a platform of their own is paramount to generating change and forward momentum in any industry, especially one where women are the minority.<\/p>\n
What advice would you give to a young woman who would want to follow in your footsteps?<\/h3>\n Be yourself. It\u2019s one of the most important things that I have learned. We worry so much about things that aren\u2019t important, like body weight and what people think of us. The greatest female leaders of the world didn\u2019t let other people\u2019s opinion bother them at all. Authenticity and spontaneity is important and so is having fun. Have fun because life is short!!<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
words & interview \/\/ Nick DePaula: Sneakers are of course simply leather, laces, synthetics and rubber. With\u00a0added storytelling and narratives…<\/p>\n","protected":false},"author":142940,"featured_media":528963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[1225462,1230816],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\n
Behind The Brand \/\/ Alegra O'Hare, adidas VP of Global Brand Communications | Snkrs Day<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n