{"id":527320,"date":"2017-03-02T15:48:19","date_gmt":"2017-03-02T20:48:19","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=527320"},"modified":"2018-12-30T16:27:41","modified_gmt":"2018-12-30T21:27:41","slug":"agenda-report-top-insiders-discuss-boost-wave-sf-af1-emerging-trends","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/agenda-report-top-insiders-discuss-boost-wave-sf-af1-emerging-trends\/","title":{"rendered":"Agenda Report \/\/ Top Insiders Discuss Boost Wave, SF-AF1 & Emerging Trends"},"content":{"rendered":"
Twice a year, Agenda Las Vegas<\/strong> proves to be a meeting place for anybody and everybody in the sneaker and style industry. One survey of the floor over the three-day run this season saw\u00a0the likes of Jeff Staple, Andre 3000 and Marshawn Lynch making the rounds, with the likes of Jim Jones<\/a>, Migos<\/a> and Shawne Merriman repping their brands, shopping booths or just roaming the floor.<\/p>\n While all those big names impress, Agenda is home to some slightly less recognizable feet and faces that are incredibly important and most certainly making major moves and influencing the industry. So, who are they? They’re the store owners and buyers that make the tradeshow and shop culture what it is.<\/p>\n While at Agenda Las Vegas, we chopped it up with a few of our favorite folks in the retail space to hear their take on everything from adidas’ current momentum to the rise of the SF-AF1 to what trends they see coming next. Keep reading to hear what they had to say.<\/p>\n <\/p>\n Dionte’ Johnson (Sole Classics Columbus<\/a>):<\/strong> I see it continuing. The reason why is that it’s not a gimmick: it’s actually comfortable. There was a gimmick with some of the other shoes because they were sleek but you weren’t getting much out of it. With Boost, it’s comfortable and people understand that it’s comfortable, so even when the hype kinda dies down people will still lean towards Boost because of the comfort. I think they’ve got a good thing going and now that they’re trying to\u00a0figure out how to put the Boost into insoles as opposed to just the Boost sole? I think that’s going to go a long way. That’s the future because then they can put it in the rest of their models. [Editor’s Note: We scored a preview of Boost insoles via the new Ultra Boost cleats that dropped for Super Bowl. Oh, the possibilities…]<\/p>\n Duki-Yu (MAJOR DC<\/a>):<\/strong> I think adidas has leveled the playing field a lot to where every kid nowadays wants the same thing. With a lot of the hype driven product like Yeezys or anything that has confirmation of being limited — I don’t even think it’s so much of a cool factor — it just creates the mindset of ‘I need to have it’ because that will prevent the next person from having it and will enable the opportunity to trade it or flip it at some point. I\u00a0think one thing that adidas could improve on is that they always seem to be under delivering [from an allocation standpoint]. That helps drive the demand and excitement at retail level because people nowadays just want to have anything they’re told that they can’t have, they seem to grow more affinity towards that.<\/p>\n Blends LA<\/a> Crew:<\/strong> The Boost train hasn’t slowed down yet. We picture that it will be slowing down in the next six months because the performance is not as heavy. I can see it slowing down some though because there are too many styles. [To us], performance running is definitely slowing down and people are out there looking for something new.<\/p>\n Ro Spit (Burn Rubber Detroit<\/a>):<\/strong> I think it’s going to continue. The dope thing about adidas is they are pushing the envelope as far as the design and the new technology. I think it’s only going to move forward. Another thing I like is that they are doing a lot but everything is not everywhere if that makes any sense. Like with Ultra Boost, overall it’s everywhere but if they do a drop of like ten different colorways we may only be able to get two or three colorways. I think that’s dope. If they continue to spread it out like that and not just put everything everywhere they will always be in the mix.<\/p>\n <\/p>\n Ro Spit (Burn Rubber Detroit<\/a>):<\/strong>\u00a0The high top SF-AF1? That’s probably the hottest shoe right now. People call the store, people ask for them in the store. I have seen a mid top pair that is probably coming out in the summer or maybe in the fall. They’re dope, too. They’re a little bit lower with no Nike sign. I could see them doing a low. I haven’t seen it, but I can see it. I don’t know if the SF-AF1 will translate to the low top\u00a0having more sales though. I think how high the SF-AF1 and the whole silhouette of it is what makes it what it is. In the low top I can see it, but I still think highs will do better. But when the high tops hit last fall at ComplexCon? That timing was perfect.<\/p>\n Duki-Yu (MAJOR DC<\/a>):<\/strong> The initial release did really, really well. But I think all of us when we did our orders and pre-books, a lot of us didn’t have enough buying dollars left for a sub-$200 shoe or they just didn’t give us enough of an allocation with all the other Air Force 1s that were coming out. So, I think a lot of people under bought and I think that sort of helped to make the hunt really intense. [Increased inline Air Force 1 sales] hasn’t happened so far, but if anything it’s helped to create a new customer for Air Force 1 models. Those customers tend to be a little bit more premium driven so there’s almost a business opportunity for more premium Air Force 1s. But the guy that’s used to paying $80 or $90 for a pair of Air Force 1s? That’s never going to change. He’s either an Air Force 1 guy or he’s not.<\/p>\nWill the adidas run — Boost in particular — continue in 2017 or slow down?<\/h2>\n
Is the Nike SF-AF1 the brand’s next big hit and will it translate to other cuts or inline AF1 sales?<\/h2>\n