{"id":524432,"date":"2017-01-26T13:46:38","date_gmt":"2017-01-26T18:46:38","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=524432"},"modified":"2020-03-02T16:28:34","modified_gmt":"2020-03-02T21:28:34","slug":"adidas-takes-original-approach-adidas-eqt","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/adidas-takes-original-approach-adidas-eqt\/","title":{"rendered":"Adidas Relives an Attitude and Approach to Design with the Adidas EQT"},"content":{"rendered":"<p>Today, January 26, 2017, Adidas has officially reintroduced the EQT, but in a way that doesn\u2019t follow the formula we have seen before. 2017 isn&#8217;t some milestone anniversary year in the multiple of 5 for EQT, nor does January 26th bear any significance by old story-telling standards.<\/p>\n<p>The brand hasn&#8217;t brought back the shoes stitch for stitch like the original, nor have they tracked down archived information of the exact color tone to match to make new shoes match perfectly under a desk lamp to pairs released more than two decades ago. By many accounts, the shoes shouldn\u2019t be considered a retro, right?<\/p>\n<p>What Adidas has done with the EQT today is what the line was set to accomplish when it first debuted. Adidas has not retroed a product, but rather a set of ideas and principles.<\/p>\n<figure id=\"attachment_524434\" aria-describedby=\"caption-attachment-524434\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" class=\"size-full wp-image-524434\" src=\"https:\/\/www.snkrsday.com\/files\/2017\/01\/7fd78391e602b489f78b8f2158d7d920.jpg\" alt=\"Original Adidas EQT Catalog Image\" width=\"640\" height=\"821\" \/><figcaption id=\"caption-attachment-524434\" class=\"wp-caption-text\">Original Adidas EQT Catalog Image<\/figcaption><\/figure>\n<p>Adidas\u2019 formula for the EQT was to do away with the old formula and defy the industry\u2019s standards and protocols of developing shoes for consumers &#8211; just like they did in the early 90\u2019s.<\/p>\n<blockquote><p>\u201cEverything that is essential<br \/>\nNothing that is not\u201d<\/p><\/blockquote>\n<p>The EQT was the dawn of a new chapter for Adidas and with it came a new logo inspired by the three stripes. With the new look came an attitude that was as bold as the logo itself. Speaking of the transformational shift, Adidas\u2019 Creative Director Peter Moore said the following:<\/p>\n<blockquote><p>\u201cWe called it Equipment because the word Equipment is sort of a \u2018no bullshit\u2019 word. You don\u2019t have a piece of equipment to have fun with. You have a piece of equipment to do something with.\u201d<\/p><\/blockquote>\n<figure id=\"attachment_524443\" aria-describedby=\"caption-attachment-524443\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" class=\"wp-image-524443 size-full\" src=\"https:\/\/www.snkrsday.com\/files\/2017\/01\/eqt-colorchart-1.jpg\" alt=\"Adidas EQT Colors - 1991\" width=\"560\" height=\"868\" \/><figcaption id=\"caption-attachment-524443\" class=\"wp-caption-text\">Adidas EQT Colors &#8211; 1991<\/figcaption><\/figure>\n<p>The colors of today\u2019s EQT accomplishes much of what we saw the line do in the 90s as well. At a time that the whole sneaker world was utilizing bright colors and neon-like accents, Adidas cut out the noise and made things simple and to the point &#8211; white, black, green. In today\u2019s sea of solid colors, white, black, and grey, the brand disrupts with the bright \u201cTurbo Red.\u201d Just like one could spot the shoes from a mile away due to a unified defiance of the standards, today\u2019s EQT does the same.<\/p>\n<figure id=\"attachment_524444\" aria-describedby=\"caption-attachment-524444\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" class=\"wp-image-524444 size-full\" src=\"https:\/\/www.snkrsday.com\/files\/2017\/01\/eqt-colorchart-2.jpg\" alt=\"Adidas EQT Colors - 2017\" width=\"560\" height=\"868\" \/><figcaption id=\"caption-attachment-524444\" class=\"wp-caption-text\">Adidas EQT Colors &#8211; 2017<\/figcaption><\/figure>\n<p>Today\u2019s EQT brings this attitude of change and new from the sole to the laces. Constructed with Adidas\u2019 best materials and latest technologies including Boost and Primeknit, EQT is back and better than ever.<\/p>\n<div style=\"text-align:center\"><\/div>\n<p>Today\u2019s release of the EQT is yet another glowing example of what Adidas defines as an Original. Adidas Originals is not just a brand of bring-backs or reintroduced products, but a committed line to doing things differently and delivering with it the best products for its fans.<\/p>\n<p>The EQT line is available now at select adidas Originals retailers and online at adidas.com\/eqt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, January 26, 2017, Adidas has officially reintroduced the EQT, but in a way that doesn\u2019t follow the formula we&hellip;<\/p>\n","protected":false},"author":149,"featured_media":524446,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[1225462,368,205],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adidas Relives an Attitude and Approach to Design with the Adidas EQT | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Adidas Relives an Attitude and Approach to Design with the Adidas EQT shoes. 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