{"id":518645,"date":"2016-12-02T05:12:44","date_gmt":"2016-12-02T10:12:44","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=518645"},"modified":"2020-03-02T16:28:36","modified_gmt":"2020-03-02T21:28:36","slug":"interview-pusha-t-discusses-new-adidas-king-push-eqt-progression-style","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/interview-pusha-t-discusses-new-adidas-king-push-eqt-progression-style\/","title":{"rendered":"Interview \/\/ Pusha T Discusses New Adidas “King Push” EQT & Progression Of Style"},"content":{"rendered":"
words & portraits\u00a0\/\/ Nick DePaula:<\/a><\/strong><\/p>\n For the third consecutive winter, longtime adidas Originals partner Pusha T<\/a> has his very own sneaker with The Three Stripes set to launch.\u00a0No matter the heights his career has taken him through the years, even days after the tenth anniversary of Clipse’s landmark 2006 “Hell Hath No Fury” album, the importance and scope of that opportunity isn’t lost on him.<\/p>\n The newest take for the “King Push” collaborative series is a departure in the sense that it’s an update to the EQT franchise and not a true-to-form Retro silhouette, as the late 2014 and 2015 releases were. There’s both a Primeknit upper and the Boost midsole platform from the Ultra Boost now headlining Pusha’s new EQT Grayscale — meaning they’ve been modernized to be both lighter and insanely comfortable, as the technical term goes.<\/p>\n Once again, a dominant hue takes precedent for the base of the upper, with the third EQT of the series following up off white and black looks of the past\u00a0with a gray knit upper and Push’s now-signature carpe scale overlays. “That’s REAL fish skin,” notes\u00a0Josh Herr<\/a>, adidas Originals’ Director of Color & Materials and the lead on the project.<\/p>\n Read ahead for Pusha T’s full roundtable conversation with members of the sneaker media world\u00a0from earlier today in Miami at Art Basel, touching on everything from his newest collaboration with adidas Originals, his recent “bad\u00a0idea” that got shot down by designers, style influences and which model he wants to work on next.<\/p>\n Nick DePaula: With this being your third shoe now with the brand, what was the process of designing this one like compared to the last two, and how did that whole timeline go?<\/strong><\/p>\n Pusha T: This one is special, and just being honest, the first two were my nuances on an OG silhouette. This one, we stepped out of the box, I’ve got the Boost technology and the Primeknit, and it was more of a risk, in all honesty. I felt like people were going to relate to the nostalgia of the first two, but I didn’t necessarily know how they would feel about this one. To me, it wasn’t a layup. Both of the first ones, they could’ve been perceived as a layup. That’s why I was ecstatic about it. When they finally revealed them, I went, “Oh shit!” I was just sitting at home watching all the reactions. I’m watching everything<\/em>! [laughs] And the reveal got a lot of great feedback.<\/p>\n Marco Negrete<\/a>: You have your Play Cloths brand of course. The sneakers have been so well received, and has there ever been a conversation about bringing the apparel side of your background in and doing more of an expanded line with adidas?<\/strong><\/p>\n