{"id":511332,"date":"2016-09-29T19:58:21","date_gmt":"2016-09-29T23:58:21","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=511332"},"modified":"2022-09-17T16:37:55","modified_gmt":"2022-09-17T21:37:55","slug":"puma-signs-weeknd","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/puma-signs-weeknd\/","title":{"rendered":"The Weeknd Signs Shoe Deal with PUMA"},"content":{"rendered":"<p>With his seventh\u00a0album &#8216;Starboy&#8217; getting ready to release any moment now, The Weeknd surprises us on\u00a0<a href=\"https:\/\/twitter.com\/theweeknd\/status\/781610775890759680\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> by announcing a new partnership with PUMA. A full collection including apparel and his own <strong>PumaXO<\/strong> shoe will be launching in 2017. The Weeknd was previously tapped by Kanye West to debut Yeezy Season clothing.<\/p>\n<p>Rihanna, Kylie Jenner, and Solange have given\u00a0Puma\u00a0some serious momentum. Now, adding the former OVO affiliate turned Pop Star\u00a0will only make things even better. Keep it locked to Snkrs Day as more details of The Weeknd x PUMA partnership are revealed in the near future.<\/p>\n<p>Here&#8217;s the official word from PUMA:<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><em>With \u2018Run The Streets\u2019, PUMA creates a campaign platform for street savvy product that\u2019s infused with technology. The campaign speaks to true individuals who own their looks and the moment. The Weeknd embodies this attitude. Growing up in Toronto, the city has long-been his source of inspiration, and his hustle in the music industry reflects the \u2018on the go\u2019 lifestyle of the campaign.<\/em><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><em>This new partnership will also include a collaborative collection of sneakers and apparel designed by the Weeknd. The exclusive collection is a fusion of PUMA\u2019s sport-inspired designs and The Weeknd\u2019s street-motivated aesthetics as seen in his label, XO. Expect this range to be released in 2017.<\/em><\/p>\n<p><strong>Editor&#8217;s Note:<\/strong> The Weeknd is pictured below wearing the Puma\u00a0Ignite Evoknit<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With his seventh\u00a0album &#8216;Starboy&#8217; getting ready to release any moment now, The Weeknd surprises us on\u00a0Twitter by announcing a new&hellip;<\/p>\n","protected":false},"author":149,"featured_media":511335,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[1225473,1221070],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Weeknd Signs Shoe Deal with PUMA | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy The Weeknd Signs Shoe Deal with PUMA shoes. 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