{"id":510649,"date":"2016-09-25T16:21:22","date_gmt":"2016-09-25T20:21:22","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=510649"},"modified":"2016-09-25T16:27:29","modified_gmt":"2016-09-25T20:27:29","slug":"retailer-unique-yeezy-release-strategy","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/retailer-unique-yeezy-release-strategy\/","title":{"rendered":"This Retailer Has The Most Unique Yeezy Release Strategy"},"content":{"rendered":"

Hailing from Detroit, Burn Rubber<\/a> has always been a rock-solid fixture in the sneaker community within their hometown and beyond. Run by the respected duo of Rick Williams and Roland Coit, they have always had a commitment to the culture since their very beginning.<\/p>\n

Taking a unique approach to the release of the highly anticipated Adidas Yeezy Boost 350 V2<\/a>, Burn Rubber has adopted a release strategy that is quite different from what has quickly become the norm for launch products.<\/p>\n

Rather than an announced release time, raffle, or online drop, Burn Rubber will simply put the Yeezys on the shelf at a random time and on a random day so that their loyal customers who frequently visit the shop will have the first chance to cop. \u00a0No camping or shop-stalking will be tolerated either.<\/p>\n

What do you think of this release strategy? Hit us up on Facebook<\/a> and let us know what you think.<\/p>\n

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We’re releasing the Yeezy Boost 350 v2 in-store on a random date and time. They will be placed on the shelves like other shoes, giving our customers who come in regularly a shot at getting them. The day\/time will not be announced in any way. Camping for this shoe is not allowed.<\/a><\/p>\n

A photo posted by Burn Rubber (@burnrubberdetroit) on