{"id":510649,"date":"2016-09-25T16:21:22","date_gmt":"2016-09-25T20:21:22","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=510649"},"modified":"2016-09-25T16:27:29","modified_gmt":"2016-09-25T20:27:29","slug":"retailer-unique-yeezy-release-strategy","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/retailer-unique-yeezy-release-strategy\/","title":{"rendered":"This Retailer Has The Most Unique Yeezy Release Strategy"},"content":{"rendered":"
Hailing from Detroit, Burn Rubber<\/a> has always been a rock-solid fixture in the sneaker community within their hometown and beyond. Run by the respected duo of Rick Williams and Roland Coit, they have always had a commitment to the culture since their very beginning.<\/p>\n Taking a unique approach to the release of the highly anticipated Adidas Yeezy Boost 350 V2<\/a>, Burn Rubber has adopted a release strategy that is quite different from what has quickly become the norm for launch products.<\/p>\n Rather than an announced release time, raffle, or online drop, Burn Rubber will simply put the Yeezys on the shelf at a random time and on a random day so that their loyal customers who frequently visit the shop will have the first chance to cop. \u00a0No camping or shop-stalking will be tolerated either.<\/p>\n What do you think of this release strategy? Hit us up on Facebook<\/a> and let us know what you think.<\/p>\n\n