{"id":502589,"date":"2016-07-12T13:43:08","date_gmt":"2016-07-12T17:43:08","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=502589"},"modified":"2022-09-15T02:48:36","modified_gmt":"2022-09-15T07:48:36","slug":"reebok-hip-hop-timeline","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/reebok-hip-hop-timeline\/","title":{"rendered":"Reebok’s Rich History of Investing in Hip-Hop"},"content":{"rendered":"

Reebok<\/strong> back? While the brand has made many moves over the past years — namely going hard into Crossfit and restructuring their basketball biz — one thing that has been a constant for the last decade in a half is their connection to hip-hop. Gaining unofficial endorsement from the Hot Boy$ back in the Guerrilla Warfare<\/em> days of the ’99, the brand put their money into musicians hailing from New York to Puerto Rico over the course of the 2000s and have been doing so on and off pretty much ever since. Coming off the news of their new partnership with Future, get a history of the Vector’s endorsement deals in hip-hop.<\/p>\n

Basketball Roots<\/h2>\n

Coming off the energy of Dee Brown, Dominque Wilkins and The Pump franchise, Reebok was carving out a name in basketball in the early ’90s. By the mid ’90s, the brand would make bolder, more aggressive moves in b-ball in regards to their endorsers, design and product placement.<\/p>\n

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photo via Hoops Manifesto<\/figcaption><\/figure>\n

In 1992, Reebok would sign a fresh face in the name of Shaquille O’Neal. The Diesel’s larger than life game and personality would make him one of the biggest stars in basketball right from the jump. Off the court though, his pop culture persona would grow almost as big with movie roles and a string of rap album releases. Front on Shaq and the Fu Schnickens if you want, but The Big Aristotle’s debut album went platinum and he avoided the sophomore slump by going gold. Impressive numbers in any era.<\/p>\n