{"id":497140,"date":"2016-05-16T15:09:57","date_gmt":"2016-05-16T19:09:57","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=497140"},"modified":"2022-09-12T16:00:59","modified_gmt":"2022-09-12T21:00:59","slug":"adidas-originals-hosts-la-launch-pharrell-williams-pink-beach-collection","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/adidas-originals-hosts-la-launch-pharrell-williams-pink-beach-collection\/","title":{"rendered":"adidas Originals Hosts LA Launch of Pharrell Williams’ “Pink Beach” Collection"},"content":{"rendered":"
This past weekend,\u00a0adidas Originals transformed The Lot in West Hollywood into a ‘beach party’ to launch its latest collaboration with musician and style icon Pharrell Williams<\/strong>. Some of the celebrity attendees included\u00a0A$AP Rocky, Big Sean, DJ Khaled<\/strong>\u00a0and Tyler the Creator.<\/strong><\/p>\n ‘Pink Beach’<\/strong> is the theme of the Spring\/Summer 2016 range, and the concept came to life through an immersive, dreamlike event installation within a bright pink studio space featuring floating white clouds, pink sand, pink umbrellas and pink palm trees. Inspired by the magic of island culture, ‘Pink Beach’ is a bright, colorful, high-energy collection of footwear and apparel<\/span> that combines Pharrell\u2019s signature aesthetic with the bold design and performance of adidas to create a series of unique summer-ready looks.<\/p>\n Pieces feature a wild explosion of riotous color and swirling graphics of flowers, hearts, suns and peace signs. These graphics are alternately printed and embroidered giving the pieces a premium handmade quality. Pharrell\u2019s footwear designs offer chic, comfortable styles that speak directly to his island inspiration. All shoes include hyper-color liners featuring psychedelic anatomical drawings of the human foot\u2014a singular Pharrell touch that speaks to his imagination and creative spirit.<\/span><\/p>\n Check out photos of the range and attendees below.<\/p>\n Big Sean and Jhene Aiko (Photo by Kevin Mazur\/Getty Images for 42West)\n Big Sean, \u00a0Pharrell Williams and Tyler the Creator (Photo by Kevin Mazur\/Getty Images for 42West)”\n Woodie White, Jon Wexler and \u00a0Iban Jasper \u00a0(Photo by Kevin Mazur\/Getty Images for 42West)”\n A$AP Rocky \u00a0(Photo by Kevin Mazur\/Getty Images for 42West)”\n DJ Khaled and \u00a0Pharrell Williams \u00a0(Photo by Kevin Mazur\/Getty Images for 42West)”\n Pharrell Williams x adidas “Pink Beach” Collection (Photo by Kevin Mazur\/Getty Images for 42West)\n","protected":false},"excerpt":{"rendered":" This past weekend,\u00a0adidas Originals transformed The Lot in West Hollywood into a ‘beach party’ to launch its latest collaboration with…<\/p>\n","protected":false},"author":2927,"featured_media":497160,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[1225462,205,87],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\n