{"id":496135,"date":"2016-05-05T09:33:00","date_gmt":"2016-05-05T13:33:00","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=496135"},"modified":"2022-09-18T03:24:48","modified_gmt":"2022-09-18T08:24:48","slug":"adidas-sales-boost-31-percent-first-quarter","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/adidas-sales-boost-31-percent-first-quarter\/","title":{"rendered":"Adidas Sales Boost 31 Percent in First Quarter"},"content":{"rendered":"<p class=\"content__segment\">What a wild ride the past two years have been for <strong>Adidas<\/strong>.<\/p>\n<p class=\"content__segment\">Two years ago,\u00a0Adidas\u00a0posted stagnant\u00a0quarterly sales in North America. Yesterday, the German sportswear company, posted a 31 percent jump in the brand&#8217;s first-quarter sales.<\/p>\n<p class=\"content__segment\">Portland-based\u00a0Mark King, who took over as head of the Adidas North America in mid-2014 said the company\u00a0is bringing back the cool, and he isn&#8217;t referring to the Adidas Climacool either.<\/p>\n Mark King &#8211; President of Adidas Group North America\n<p class=\"content__segment\">&#8220;I don\u2019t think there\u2019s much question,\u201d he said. \u201cIt\u2019s the coolest brand in sports right now. And we\u2019re going to use that coolness in a more effective way than we ever did before.\u201d<\/p>\n<p class=\"content__segment\">When King took over the reigns, he put together\u00a0a plan to emphasize innovation, product development and quicker decision-making in order to respond to fickle U.S. consumers.<\/p>\n<p class=\"content__segment\">\n<p class=\"content__segment\">King also made it his mission to sign more athletes to increase brand visibility. \u00a0Adidas is a few heads shy of 90 endorsers in the NFL &#8211; up from 11 when King took over. \u00a0In the MLB, the three stripes now outfits nearly 120 players up from just a handful when he started.<\/p>\n<p class=\"content__segment\">\n<p class=\"content__segment\">Adidas has also increased the brand visibility with more aggressively investing in advertising and marketing efforts.<\/p>\n<p class=\"content__segment\">\u201cYou put all that together and you start to see some momentum,&#8221; King said. &#8220;And that\u2019s what we\u2019re seeing in the first quarter.\u201d<\/p>\n<p class=\"content__segment\">Recent products, including the Adidas NMD and Adidas Ultra Boost, have resonated with consumers. King said there\u2019s more to come.<\/p>\n Snkrs Day x Adidas Consortium NMD\n<p class=\"content__segment\">\u201cThe products definitely are getting better,\u201d he said.<\/p>\n<p class=\"content__segment\">Read the full report by Matthew Kish at the <a href=\"http:\/\/www.bizjournals.com\/portland\/blog\/threads_and_laces\/2016\/05\/adidas-sales-jump-31-percent-announces-plan-to.html\">Portland Business Journal<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What a wild ride the past two years have been for Adidas. Two years ago,\u00a0Adidas\u00a0posted stagnant\u00a0quarterly sales in North America.&hellip;<\/p>\n","protected":false},"author":149,"featured_media":496143,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[1225462,205],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adidas Sales Boost 31 Percent in First Quarter | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Adidas Sales Boost 31 Percent in First Quarter shoes. Snkrs Day has release dates, prices, and where to find Adidas Sales Boost 31 Percent in First Quarter for sale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/adidas-sales-boost-31-percent-first-quarter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas Sales Boost 31 Percent in First Quarter\" \/>\n<meta property=\"og:description\" content=\"Where to buy Adidas Sales Boost 31 Percent in First Quarter shoes. Snkrs Day has release dates, prices, and where to find Adidas Sales Boost 31 Percent in First Quarter for sale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/adidas-sales-boost-31-percent-first-quarter\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/matthalfhill\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-05T13:33:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-18T08:24:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2016\/05\/adidas-up-31-percent-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"759\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matt Halfhill\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/www.twitter.com\/matthalfhill\" \/>\n<meta name=\"twitter:site\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Halfhill\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.snkrsday.com\/adidas-sales-boost-31-percent-first-quarter\/\",\"url\":\"https:\/\/www.snkrsday.com\/adidas-sales-boost-31-percent-first-quarter\/\",\"name\":\"Adidas Sales Boost 31 Percent in First Quarter | Snkrs Day\",\"isPartOf\":{\"@id\":\"https:\/\/www.snkrsday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.snkrsday.com\/adidas-sales-boost-31-percent-first-quarter\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/adidas-sales-boost-31-percent-first-quarter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.snkrsday.com\/files\/2016\/05\/adidas-up-31-percent-1.jpg\",\"datePublished\":\"2016-05-05T13:33:00+00:00\",\"dateModified\":\"2022-09-18T08:24:48+00:00\",\"description\":\"Where to buy Adidas Sales Boost 31 Percent in First Quarter shoes. 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