{"id":496135,"date":"2016-05-05T09:33:00","date_gmt":"2016-05-05T13:33:00","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=496135"},"modified":"2022-09-18T03:24:48","modified_gmt":"2022-09-18T08:24:48","slug":"adidas-sales-boost-31-percent-first-quarter","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/adidas-sales-boost-31-percent-first-quarter\/","title":{"rendered":"Adidas Sales Boost 31 Percent in First Quarter"},"content":{"rendered":"

What a wild ride the past two years have been for Adidas<\/strong>.<\/p>\n

Two years ago,\u00a0Adidas\u00a0posted stagnant\u00a0quarterly sales in North America. Yesterday, the German sportswear company, posted a 31 percent jump in the brand’s first-quarter sales.<\/p>\n

Portland-based\u00a0Mark King, who took over as head of the Adidas North America in mid-2014 said the company\u00a0is bringing back the cool, and he isn’t referring to the Adidas Climacool either.<\/p>\n Mark King – President of Adidas Group North America\n

“I don\u2019t think there\u2019s much question,\u201d he said. \u201cIt\u2019s the coolest brand in sports right now. And we\u2019re going to use that coolness in a more effective way than we ever did before.\u201d<\/p>\n

When King took over the reigns, he put together\u00a0a plan to emphasize innovation, product development and quicker decision-making in order to respond to fickle U.S. consumers.<\/p>\n

\n

King also made it his mission to sign more athletes to increase brand visibility. \u00a0Adidas is a few heads shy of 90 endorsers in the NFL – up from 11 when King took over. \u00a0In the MLB, the three stripes now outfits nearly 120 players up from just a handful when he started.<\/p>\n

\n

Adidas has also increased the brand visibility with more aggressively investing in advertising and marketing efforts.<\/p>\n

\u201cYou put all that together and you start to see some momentum,” King said. “And that\u2019s what we\u2019re seeing in the first quarter.\u201d<\/p>\n

Recent products, including the Adidas NMD and Adidas Ultra Boost, have resonated with consumers. King said there\u2019s more to come.<\/p>\n Snkrs Day x Adidas Consortium NMD\n

\u201cThe products definitely are getting better,\u201d he said.<\/p>\n

Read the full report by Matthew Kish at the Portland Business Journal<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

What a wild ride the past two years have been for Adidas. Two years ago,\u00a0Adidas\u00a0posted stagnant\u00a0quarterly sales in North America.…<\/p>\n","protected":false},"author":149,"featured_media":496143,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[1225462,205],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nAdidas Sales Boost 31 Percent in First Quarter | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Adidas Sales Boost 31 Percent in First Quarter shoes. 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