{"id":493955,"date":"2016-04-18T10:40:09","date_gmt":"2016-04-18T14:40:09","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=493955"},"modified":"2016-04-18T10:40:09","modified_gmt":"2016-04-18T14:40:09","slug":"adidas-plans-drastically-cut-waste","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/adidas-plans-drastically-cut-waste\/","title":{"rendered":"How Adidas Plans to Drastically Cut Down on Waste"},"content":{"rendered":"

German sportwear giant Adidas<\/strong> cut paper usage by an estimated 38% over the past seven years at the company’s corporate offices by an email footer that requested: “Please don’t print out this e-mail.” \u00a0That is just the start of the changes the company has made to cut down on waste that not only saves money, but also decreases their impact on the environment.<\/p>\n

The world’s second largest athletic-gear maker has also made other internal changes such as not stocking plastic water bottles for meetings, swapped plastic straws for ones made of paper, and even reused banners from a recent global marketing meeting to produce bags. \u00a0All of these changes are part of a new corporate-wide initiative to reduce waste and conserve water.<\/p>\n

\u201cThese types of changes can create arguments,\u201d James Carnes, Adidas vice president of global brand strategy, told\u00a0Fortune<\/a>. \u201cSome said \u2018I like the old plastic straw\u2019 but it forces people to think.\u201d<\/p>\n

It also highlights why Adidas recently\u00a0unveiled\u00a0a series of priorities it hopes to achieve by 2020. Among those targets:<\/p>\n