{"id":483968,"date":"2016-02-11T14:34:29","date_gmt":"2016-02-11T19:34:29","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=483968"},"modified":"2018-12-30T15:33:58","modified_gmt":"2018-12-30T20:33:58","slug":"nikes-shoe-sales-slide-adidas-and-under-armour-on-the-uptick","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nikes-shoe-sales-slide-adidas-and-under-armour-on-the-uptick\/","title":{"rendered":"Nike&#8217;s Shoe Sales Slide, adidas &#038; Under Armour See Double Digit Uptick"},"content":{"rendered":"<p><strong>Nike<\/strong>, in the week ending January 30, saw sales in their athletic footwear division slide substantially.<\/p>\n<p>According to a report by Deutsche Bank analyst Dave Weiner, and data accumulated from SportScanInfo, Nike&#8217;s sales in that division are down 9.1% from a year earlier. Nike&#8217;s Basketball sector took a hit, too, falling 13.7% in the same timeframe. This news, effectively and immediately, caused Nike (NKE) stock to decline 5% earlier this week.<\/p>\n<p>Though still very much an industry titan, Nike is seeing their competition surge as a result. Both adidas and Under Armour saw double-digit gains in comparison to this time last year. Adidas, with inclusion of its ownership of Reebok, saw a stellar 24.2% hike from a year earlier. It&#8217;s also worth noting that the adidas Ultra Boost is now outright the best-selling running shoe on the market.<\/p>\n<p>Under Armour saw the highest gains within the plentiful athletic footwear category with a 70.5% increase from a year prior. Yet, even with that, and with NFL MVP and brand ambassador Cam Newton playing in Super Bowl 50, their stock fell 4% earlier this week.<\/p>\n<p>Source: Investors<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike, in the week ending January 30, saw sales in their athletic footwear division slide substantially. According to a report&hellip;<\/p>\n","protected":false},"author":137731,"featured_media":483971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[1225462,1225451,1225736,1225664],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike&#039;s Shoe Sales Slide, adidas &amp; Under Armour See Double Digit Uptick | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Nike&#039;s Shoe Sales Slide, adidas &amp; Under Armour See Double Digit Uptick shoes. 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