{"id":483459,"date":"2016-02-08T17:48:27","date_gmt":"2016-02-08T22:48:27","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=483459"},"modified":"2022-09-19T09:51:36","modified_gmt":"2022-09-19T14:51:36","slug":"air-jordan-4-white-cement","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/air-jordan-4-white-cement\/","title":{"rendered":"The Complete History of the Air Jordan 4 White\/Cement"},"content":{"rendered":"

The Air Jordan 4 White\/Cement<\/strong> makes its return this All-Star Weekend in 2016 remastered and with the iconic Nike Air<\/em> branding on the heel tab.<\/p>\n

Air Jordan 4 White\/Cement History<\/h2>\n

The Air Jordan 4<\/a> first released in 1989 in the White\/Cement colorway. While the model was well known for being on the feet of Michael Jordan, it was one of the first Air Jordans to crossover in a major way to pop-culture when it was appeared in the 1989 film “Do The Right Thing” directed by Spike Lee.<\/p>\n Air Jordan 4 White\/Cement in “Do The Right Thing”\n

The White\/Cement Air Jordan 4<\/strong> was also in a number of print and TV commercials to promote the shoe. Below is one of the most famous Jordan 4 commercial spots featuring Spike Lee as Mars Blackmon in the thirty-second ad dubbed “Rappin’.”<\/p>\n