{"id":475224,"date":"2015-12-08T17:07:32","date_gmt":"2015-12-08T22:07:32","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=475224"},"modified":"2022-09-17T14:50:00","modified_gmt":"2022-09-17T19:50:00","slug":"lebron-james-discusses-his-lifetime-deal-with-nike","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/lebron-james-discusses-his-lifetime-deal-with-nike\/","title":{"rendered":"Video \/\/ LeBron James Discusses His Lifelong Contract with Nike"},"content":{"rendered":"

“It’s all about the Swoosh,” LeBron James<\/strong> said ecstatically, in his first public statement regarding his lifetime contract with Nike. James, now the first athlete to ever receive a lifelong deal with the sportswear juggernaut, talks for the first time about his new signing in the one place that made sense to do so: his sneaker closet.<\/p>\n

In a five-minute clip that sees James pacing back and forth through just one of his many sneaker rooms, he expresses his gratitude to Nike and his fans for the deal of a lifetime. He also showcases the Nike Air Zoom Generation<\/a>, his first signature shoe with Nike Basketball and the most meaningful in his collection.<\/p>\n

Visibly humbled, and seemingly having difficulty grasping just how monumental this moment is, check out Lebron James’ Interrupted<\/em> clip below courtesy of Bleacher Report<\/a> below.<\/p>\n