{"id":474377,"date":"2015-12-02T16:35:01","date_gmt":"2015-12-02T21:35:01","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=474377"},"modified":"2015-12-02T16:35:01","modified_gmt":"2015-12-02T21:35:01","slug":"video-errolson-hugh-discusses-nikes-new-acg-collection","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/video-errolson-hugh-discusses-nikes-new-acg-collection\/","title":{"rendered":"Video \/\/ Errolson Hugh Discusses Nike’s New ACG Collection"},"content":{"rendered":"

words \/\/ Nick DePaula:<\/strong><\/p>\n

For Errolson Hugh, designing technical outerwear with purpose and precision in mind has long been a defining principle\u00a0of his work. The founder of Acronym Studio has made a name for himself by crafting and developing jackets and pieces that feature\u00a0more than just basic coverage against the elements, with unique silhouettes, constructions, shapes and modularity in mind.<\/p>\n

After working on a series of Air Force 1 launches, Hugh has once again teamed up with NIKELAB on its latest ACG collection of outerwear, looking to add his perspective on elevated looks and materials for the coming winter season.<\/p>\n

“We always view technology as a function of quality,\u201d outlines Hugh. “So high tech for its own sake is basically decoration. It only makes sense to use the technology if you\u2019re creating a tangible benefit.\u201d<\/p>\n

Check out the latest video from Nike Lab below, featuring Errolson Hugh and detailing the thought and process behind their newest ACG Collection.<\/p>\n