{"id":469689,"date":"2015-10-28T17:54:19","date_gmt":"2015-10-28T21:54:19","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=469689"},"modified":"2022-12-26T15:16:35","modified_gmt":"2022-12-26T21:16:35","slug":"president-of-pys-bait-becomes-co-owner-of-undefeated","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/","title":{"rendered":"President of PYS &#038; BAIT Becomes Co-Owner of Undefeated"},"content":{"rendered":"<p><strong>Eric Peng Cheng<\/strong> might not be a name known to many readers, but he is far from a stranger in the industry of sneakers. \u00a0As the founder and president of PickYourShoes.com, Peng has built a massive business selling sneakers online. \u00a0In 2012, Peng added brick and mortar business to his portfolio with the opening of <a href=\"http:\/\/www.baitme.com\" target=\"_blank\" rel=\"noopener\">BAIT<\/a> in Diamond Bar, CA and has expanded the retail operation quickly to seven retail stores across the west coast with plans to expand to 20 stores by 2018.<\/p>\n<p>Just announced moments ago via a LinkedIn update, this confirmed hear-say rumors that Peng had acquired interest in the legacy streetwear and sneaker-powerhouse <a href=\"https:\/\/www.snkrsday.com\/tag\/undefeated\/\" target=\"_blank\" rel=\"noopener\">Undefeated<\/a>.<\/p>\n<p>On Peng&#8217;s LinkedIn profile, he has listed his position as Chief Operations Officer, Chief Financial Officer, and Co-Owner. \u00a0He further details that his responsibility includes to expand the retail operations of Undefeated which could mean more 5-strike shops\u00a0coming to a city near you.<\/p>\n<p>The move could lend itself nicely as both BAIT and Undefeated have plans to expand. \u00a0Side-by-side stores or shop-in-shops seem like no-brainer, low hanging fruit with Peng&#8217;s new ownership in Undefeated.<\/p>\n<p>Stay tuned to Snkrs Day for more updates on this latest development.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eric Peng Cheng might not be a name known to many readers, but he is far from a stranger in&hellip;<\/p>\n","protected":false},"author":149,"featured_media":469690,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[1212516,299],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>President of PYS &amp; BAIT Becomes Co-Owner of Undefeated<\/title>\n<meta name=\"description\" content=\"Eric Peng Cheng of PYS and BAIT has become a new owner of Undefeated as well as the COO and CFO of the legacy streetwear and sneaker brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"President of PYS &amp; BAIT Becomes Co-Owner of Undefeated\" \/>\n<meta property=\"og:description\" content=\"Eric Peng Cheng of PYS and BAIT has become a new owner of Undefeated as well as the COO and CFO of the legacy streetwear and sneaker brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/matthalfhill\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-28T21:54:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-26T21:16:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2015\/10\/eric-peng-cheng-undefeated-announcement.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matt Halfhill\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/www.twitter.com\/matthalfhill\" \/>\n<meta name=\"twitter:site\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Halfhill\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/\",\"url\":\"https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/\",\"name\":\"President of PYS & BAIT Becomes Co-Owner of Undefeated\",\"isPartOf\":{\"@id\":\"https:\/\/www.snkrsday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.snkrsday.com\/files\/2015\/10\/eric-peng-cheng-undefeated-announcement.jpg\",\"datePublished\":\"2015-10-28T21:54:19+00:00\",\"dateModified\":\"2022-12-26T21:16:35+00:00\",\"description\":\"Eric Peng Cheng of PYS and BAIT has become a new owner of Undefeated as well as the COO and CFO of the legacy streetwear and sneaker brand.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/#primaryimage\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2015\/10\/eric-peng-cheng-undefeated-announcement.jpg\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2015\/10\/eric-peng-cheng-undefeated-announcement.jpg\",\"width\":750,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.snkrsday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/www.snkrsday.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"President of PYS &#038; BAIT Becomes Co-Owner of Undefeated\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.snkrsday.com\/#website\",\"url\":\"https:\/\/www.snkrsday.com\/\",\"name\":\"Snkrs Day\",\"description\":\"Sneakers News. Culture. Community.\",\"publisher\":{\"@id\":\"https:\/\/www.snkrsday.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.snkrsday.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.snkrsday.com\/#organization\",\"name\":\"Snkrs Day\",\"url\":\"https:\/\/www.snkrsday.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png\",\"width\":400,\"height\":225,\"caption\":\"Snkrs Day\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/NiceKicks\",\"https:\/\/x.com\/nicekicks\",\"http:\/\/www.instagram.com\/nicekicks\",\"https:\/\/www.linkedin.com\/company\/asnkrsdaya\",\"https:\/\/www.tiktok.com\/@snkrsday\",\"http:\/\/www.youtube.com\/user\/nicekicks\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"President of PYS & BAIT Becomes Co-Owner of Undefeated","description":"Eric Peng Cheng of PYS and BAIT has become a new owner of Undefeated as well as the COO and CFO of the legacy streetwear and sneaker brand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/","og_locale":"en_US","og_type":"article","og_title":"President of PYS & BAIT Becomes Co-Owner of Undefeated","og_description":"Eric Peng Cheng of PYS and BAIT has become a new owner of Undefeated as well as the COO and CFO of the legacy streetwear and sneaker brand.","og_url":"https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/","og_site_name":"Snkrs Day","article_publisher":"http:\/\/www.facebook.com\/snkrsday","article_author":"http:\/\/www.facebook.com\/matthalfhill","article_published_time":"2015-10-28T21:54:19+00:00","article_modified_time":"2022-12-26T21:16:35+00:00","og_image":[{"width":750,"height":400,"url":"https:\/\/www.snkrsday.com\/files\/2015\/10\/eric-peng-cheng-undefeated-announcement.jpg","type":"image\/jpeg"}],"author":"Matt Halfhill","twitter_card":"summary_large_image","twitter_creator":"@http:\/\/www.twitter.com\/matthalfhill","twitter_site":"@snkrsday","twitter_misc":{"Written by":"Matt Halfhill","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","ItemPage"],"@id":"https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/","url":"https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/","name":"President of PYS & BAIT Becomes Co-Owner of Undefeated","isPartOf":{"@id":"https:\/\/www.snkrsday.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/#primaryimage"},"image":{"@id":"https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/#primaryimage"},"thumbnailUrl":"https:\/\/www.snkrsday.com\/files\/2015\/10\/eric-peng-cheng-undefeated-announcement.jpg","datePublished":"2015-10-28T21:54:19+00:00","dateModified":"2022-12-26T21:16:35+00:00","description":"Eric Peng Cheng of PYS and BAIT has become a new owner of Undefeated as well as the COO and CFO of the legacy streetwear and sneaker brand.","breadcrumb":{"@id":"https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/#primaryimage","url":"https:\/\/www.snkrsday.com\/files\/2015\/10\/eric-peng-cheng-undefeated-announcement.jpg","contentUrl":"https:\/\/www.snkrsday.com\/files\/2015\/10\/eric-peng-cheng-undefeated-announcement.jpg","width":750,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.snkrsday.com\/president-of-pys-bait-becomes-co-owner-of-undefeated\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.snkrsday.com\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.snkrsday.com\/news\/"},{"@type":"ListItem","position":3,"name":"President of PYS &#038; BAIT Becomes Co-Owner of Undefeated"}]},{"@type":"WebSite","@id":"https:\/\/www.snkrsday.com\/#website","url":"https:\/\/www.snkrsday.com\/","name":"Snkrs Day","description":"Sneakers News. Culture. Community.","publisher":{"@id":"https:\/\/www.snkrsday.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.snkrsday.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.snkrsday.com\/#organization","name":"Snkrs Day","url":"https:\/\/www.snkrsday.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png","contentUrl":"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png","width":400,"height":225,"caption":"Snkrs Day"},"image":{"@id":"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/snkrsday","https:\/\/x.com\/snkrsday","http:\/\/www.instagram.com\/snkrsday","https:\/\/www.linkedin.com\/company\/asnkrsdaya","https:\/\/www.tiktok.com\/@snkrsday","http:\/\/www.youtube.com\/user\/snkrsday"]}]}},"_links":{"self":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts\/469689"}],"collection":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/users\/149"}],"replies":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/comments?post=469689"}],"version-history":[{"count":1,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts\/469689\/revisions"}],"predecessor-version":[{"id":1180659,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts\/469689\/revisions\/1180659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/media\/469690"}],"wp:attachment":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/media?parent=469689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/categories?post=469689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/tags?post=469689"},{"taxonomy":"cultivate_rss","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/cultivate_rss?post=469689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}