{"id":466206,"date":"2015-10-01T15:29:56","date_gmt":"2015-10-01T19:29:56","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=466206"},"modified":"2022-09-15T07:56:00","modified_gmt":"2022-09-15T12:56:00","slug":"james-harden-explains-signing-with-adidas","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/james-harden-explains-signing-with-adidas\/","title":{"rendered":"James Harden Explains Signing With Adidas"},"content":{"rendered":"<p><strong>words \/\/ Nick DePaula:<\/strong><\/p>\n<p>The news got out last month, and now it&#8217;s official: James Harden has joined adidas.<\/p>\n<p>To celebrate the occasion, the brand pulled up to Harden&#8217;s crib with a truckload of kicks to make sure he&#8217;s got enough options for any day of the week, month and\u00a0practically\u00a0the life of his 13-year endorsement deal.<\/p>\n<p>As you can expect, James is hyped, and earlier this morning, he explained his reasoning behind the new deal:<\/p>\n<p>\u201cDoing what\u2019s expected isn\u2019t enough for me. I\u2019ve taken chances to put myself in a position to be successful and I\u2019m hungry for more. I want to be true to who I am, even if that means taking risks or doing things different from the status quo or what other people expect,\u201d Harden said. \u201cWanting to be the best \u2013 that comes with hard work, focus and making sure I\u2019m always growing my game. It\u2019s a credit to my time in Houston and I\u2019m just trying to enjoy the moment, but I still have to remember how I got here and all the hard work it took.\u201d<\/p>\n<p>\u201cAfter meeting with adidas I knew we could create something people won\u2019t see coming. They want to celebrate me for who I am and what I stand for. They want to help me be closer to my fans, tell my story and make incredible product together. This is my chance to do something that can\u2019t be done anywhere else. I think of myself as a creator on the court and I\u2019ve built a game different than any other player in the league. I see an opportunity to become one of the best players in the world \u2013 adidas is the partner who will help me get there. I can\u2019t wait to get started.\u201d<\/p>\n<p>Check out the brand&#8217;s &#8220;The Wait Is Over&#8221; video below, also starring adidas Basketball Sports Marketing exec JR Duperrier, and stay tuned for more updates on James Harden and adidas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>words \/\/ Nick DePaula: The news got out last month, and now it&#8217;s official: James Harden has joined adidas. To&hellip;<\/p>\n","protected":false},"author":142940,"featured_media":466208,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,1204837,2],"tags":[1225462,1209312],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>James Harden Explains Signing With Adidas | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy James Harden Explains Signing With Adidas shoes. 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