{"id":465212,"date":"2015-09-24T18:10:10","date_gmt":"2015-09-24T22:10:10","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=465212"},"modified":"2015-09-25T10:09:02","modified_gmt":"2015-09-25T14:09:02","slug":"nike-reports-fiscal-2016-first-quarter-earnings-of-8-4-billion","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nike-reports-fiscal-2016-first-quarter-earnings-of-8-4-billion\/","title":{"rendered":"Nike Reports Fiscal 2016 First Quarter Earnings of $8.4 Billion"},"content":{"rendered":"<p>Nike, Inc. today reports first quarter sales that are absolutely\u00a0shocking. With financial results ending on August 31, 2014, company revenue is up 5% to a whooping $8.4 billion.<\/p>\n<p>Up 14% on a currency-neutral basis, Nike is racking in roughly $93 million a day in sales. It&#8217;s also to be noted that the brand spent over $832 million in marketing, which in several cases, exceeds what some companies captured in total revenue for the quarter.<\/p>\n<p>Nike stock is also on the rise, as diluted earnings per share are up 23% to $1.34. The brand&#8217;s financial heroics shocked even the most precise money minds, as projections were closer to $8.2 billion than the actual number of $8.4. For more on Nike&#8217;s fiscal 2016 first quarter earnings report, visit <a href=\"http:\/\/news.nike.com\/news\/nike-inc-reports-fiscal-2016-first-quarter-results\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike, Inc. today reports first quarter sales that are absolutely\u00a0shocking. With financial results ending on August 31, 2014, company revenue&hellip;<\/p>\n","protected":false},"author":137731,"featured_media":465215,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1224791],"tags":[4],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike Reports Fiscal 2016 First Quarter Earnings of $8.4 Billion | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Nike first quarter earnings are shocking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/nike-reports-fiscal-2016-first-quarter-earnings-of-8-4-billion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike Reports Fiscal 2016 First Quarter Earnings of $8.4 Billion\" \/>\n<meta property=\"og:description\" content=\"Nike first quarter earnings are shocking.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/nike-reports-fiscal-2016-first-quarter-earnings-of-8-4-billion\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-24T22:10:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-09-25T14:09:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2015\/09\/nike-earnings-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darren Griffin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:site\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darren Griffin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.snkrsday.com\/nike-reports-fiscal-2016-first-quarter-earnings-of-8-4-billion\/\",\"url\":\"https:\/\/www.snkrsday.com\/nike-reports-fiscal-2016-first-quarter-earnings-of-8-4-billion\/\",\"name\":\"Nike Reports Fiscal 2016 First Quarter Earnings of $8.4 Billion | Snkrs Day\",\"isPartOf\":{\"@id\":\"https:\/\/www.snkrsday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.snkrsday.com\/nike-reports-fiscal-2016-first-quarter-earnings-of-8-4-billion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/nike-reports-fiscal-2016-first-quarter-earnings-of-8-4-billion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.snkrsday.com\/files\/2015\/09\/nike-earnings-1.jpg\",\"datePublished\":\"2015-09-24T22:10:10+00:00\",\"dateModified\":\"2015-09-25T14:09:02+00:00\",\"description\":\"Nike first quarter earnings are shocking.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.snkrsday.com\/nike-reports-fiscal-2016-first-quarter-earnings-of-8-4-billion\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.snkrsday.com\/nike-reports-fiscal-2016-first-quarter-earnings-of-8-4-billion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/nike-reports-fiscal-2016-first-quarter-earnings-of-8-4-billion\/#primaryimage\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2015\/09\/nike-earnings-1.jpg\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2015\/09\/nike-earnings-1.jpg\",\"width\":750,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.snkrsday.com\/nike-reports-fiscal-2016-first-quarter-earnings-of-8-4-billion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.snkrsday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nike\",\"item\":\"https:\/\/www.snkrsday.com\/nike\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Nike Reports Fiscal 2016 First Quarter Earnings of $8.4 Billion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.snkrsday.com\/#website\",\"url\":\"https:\/\/www.snkrsday.com\/\",\"name\":\"Snkrs Day\",\"description\":\"Sneakers News. 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