{"id":463314,"date":"2015-09-10T18:02:12","date_gmt":"2015-09-10T22:02:12","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=463314"},"modified":"2015-09-14T09:57:36","modified_gmt":"2015-09-14T13:57:36","slug":"a-sneak-peek-inside-burn-rubber-co-owner-rick-williams-sneaker-basement","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/a-sneak-peek-inside-burn-rubber-co-owner-rick-williams-sneaker-basement\/","title":{"rendered":"A &#8220;Sneak Peek&#8221; Inside Burn Rubber Co-Owner Rick Williams&#8217; Sneaker Basement"},"content":{"rendered":"<p>In the sixth and final episode of <strong><a href=\"https:\/\/www.snkrsday.com\/tag\/sneak-peek\/\">Sneak Peek<\/a><\/strong> Season 7, we visit the man behind one of the most well-known sneaker boutiques in the Detroit area, <strong>Rick Williams<\/strong>. The <strong>Burn Rubber<\/strong> co-owner and Distinct Life governor collects collaborative efforts and is an avid fan of New Balances. Take a look.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/NaKPdLKLRq4\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>View all previous Sneak Peek&nbsp;episodes from the likes of Ludacris, DeMar DeRozan, Joe Budden&nbsp;and others on the Snkrs Day YouTube channel&nbsp;<a href=\"https:\/\/www.youtube.com\/playlist?list=PL5miUvtcE1HQYmnDYEmjGWz2mSBrqOrrG\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the sixth and final episode of Sneak Peek Season 7, we visit the man behind one of the most&hellip;<\/p>\n","protected":false},"author":149,"featured_media":463463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1219126,1211652],"tags":[1204874,1225801],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A &quot;Sneak Peek&quot; Inside Burn Rubber Co-Owner Rick Williams&#039; Sneaker Basement | Snkrs Day<\/title>\n<meta name=\"description\" content=\"In Episode 6 of Season 7, we visit the man behind one of the most well-known sneaker boutiques in the Detroit area, Rick Williams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/a-sneak-peek-inside-burn-rubber-co-owner-rick-williams-sneaker-basement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A &quot;Sneak Peek&quot; Inside Burn Rubber Co-Owner Rick Williams&#039; Sneaker Basement\" \/>\n<meta property=\"og:description\" content=\"In Episode 6 of Season 7, we visit the man behind one of the most well-known sneaker boutiques in the Detroit area, Rick Williams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/a-sneak-peek-inside-burn-rubber-co-owner-rick-williams-sneaker-basement\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/matthalfhill\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-10T22:02:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-09-14T13:57:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2015\/09\/Screen-Shot-2015-09-10-at-4.44.43-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matt Halfhill\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/www.twitter.com\/matthalfhill\" \/>\n<meta name=\"twitter:site\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Halfhill\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.snkrsday.com\/a-sneak-peek-inside-burn-rubber-co-owner-rick-williams-sneaker-basement\/\",\"url\":\"https:\/\/www.snkrsday.com\/a-sneak-peek-inside-burn-rubber-co-owner-rick-williams-sneaker-basement\/\",\"name\":\"A \\\"Sneak Peek\\\" Inside Burn Rubber Co-Owner Rick Williams' Sneaker Basement | Snkrs Day\",\"isPartOf\":{\"@id\":\"https:\/\/www.snkrsday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.snkrsday.com\/a-sneak-peek-inside-burn-rubber-co-owner-rick-williams-sneaker-basement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/a-sneak-peek-inside-burn-rubber-co-owner-rick-williams-sneaker-basement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.snkrsday.com\/files\/2015\/09\/Screen-Shot-2015-09-10-at-4.44.43-PM.png\",\"datePublished\":\"2015-09-10T22:02:12+00:00\",\"dateModified\":\"2015-09-14T13:57:36+00:00\",\"description\":\"In Episode 6 of Season 7, we visit the man behind one of the most well-known sneaker boutiques in the Detroit area, Rick Williams.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.snkrsday.com\/a-sneak-peek-inside-burn-rubber-co-owner-rick-williams-sneaker-basement\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.snkrsday.com\/a-sneak-peek-inside-burn-rubber-co-owner-rick-williams-sneaker-basement\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/a-sneak-peek-inside-burn-rubber-co-owner-rick-williams-sneaker-basement\/#primaryimage\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2015\/09\/Screen-Shot-2015-09-10-at-4.44.43-PM.png\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2015\/09\/Screen-Shot-2015-09-10-at-4.44.43-PM.png\",\"width\":750,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.snkrsday.com\/a-sneak-peek-inside-burn-rubber-co-owner-rick-williams-sneaker-basement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.snkrsday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Columns\",\"item\":\"https:\/\/www.snkrsday.com\/columns\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"NK Originals\",\"item\":\"https:\/\/www.snkrsday.com\/columns\/nk-originals\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"A &#8220;Sneak Peek&#8221; 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