{"id":461090,"date":"2015-08-20T16:10:11","date_gmt":"2015-08-20T20:10:11","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=461090"},"modified":"2022-09-17T14:27:00","modified_gmt":"2022-09-17T19:27:00","slug":"adidas-hopes-kanye-west-helps-sell-tons-of-boost-sneakers","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/adidas-hopes-kanye-west-helps-sell-tons-of-boost-sneakers\/","title":{"rendered":"adidas is Hoping Kanye West Helps Sell Tons of Boost Sneakers"},"content":{"rendered":"

With the impending release of the adidas Yeezy Boost 350 “Black” this weekend, and all the hype leading up to it,\u00a0it’s clear that the Kanye<\/a> effect is working for adidas. But how well is it working? Or a better question – how well does it need to work for the deal to be a considered a success?<\/p>\n

According to a recent report in the Wall Street Journal<\/a>, adidas is depending on Kanye West to sell a large amount of not only Yeezy Boost, but Boost-enabled products across the entire brand spectrum.<\/p>\n

The report concludes that adidas hopes that West will help sell roughly 12 million adidas Boost sneakers. Of course, this includes his own signature line, but also those in the running, training and basketball sectors. This is an exponential leap from the 1.5 million Boost sneakers the brand sold upon debuting the energy return technology back in 2013.<\/p>\n

Image: Hypebeast<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

With the impending release of the adidas Yeezy Boost 350 “Black” this weekend, and all the hype leading up to…<\/p>\n","protected":false},"author":137731,"featured_media":461091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,1224004],"tags":[1225462,101],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nadidas is Hoping Kanye West Helps Sell Tons of Boost Sneakers | Snkrs Day<\/title>\n<meta name=\"description\" content=\"adidas is hoping for kanye west to sell a ton of boost sneakers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/adidas-hopes-kanye-west-helps-sell-tons-of-boost-sneakers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"adidas is Hoping Kanye West Helps Sell Tons of Boost Sneakers\" \/>\n<meta property=\"og:description\" content=\"adidas is hoping for kanye west to sell a ton of boost sneakers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/adidas-hopes-kanye-west-helps-sell-tons-of-boost-sneakers\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-20T20:10:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-17T19:27:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2015\/08\/kanye-west-x-adidas-yeezy-season-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darren Griffin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:site\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darren Griffin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.snkrsday.com\/adidas-hopes-kanye-west-helps-sell-tons-of-boost-sneakers\/\",\"url\":\"https:\/\/www.snkrsday.com\/adidas-hopes-kanye-west-helps-sell-tons-of-boost-sneakers\/\",\"name\":\"adidas is Hoping Kanye West Helps Sell Tons of Boost Sneakers | Snkrs Day\",\"isPartOf\":{\"@id\":\"https:\/\/www.snkrsday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.snkrsday.com\/adidas-hopes-kanye-west-helps-sell-tons-of-boost-sneakers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/adidas-hopes-kanye-west-helps-sell-tons-of-boost-sneakers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.snkrsday.com\/files\/2015\/08\/kanye-west-x-adidas-yeezy-season-1.jpg\",\"datePublished\":\"2015-08-20T20:10:11+00:00\",\"dateModified\":\"2022-09-17T19:27:00+00:00\",\"description\":\"adidas is hoping for kanye west to sell a ton of boost sneakers.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.snkrsday.com\/adidas-hopes-kanye-west-helps-sell-tons-of-boost-sneakers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.snkrsday.com\/adidas-hopes-kanye-west-helps-sell-tons-of-boost-sneakers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/adidas-hopes-kanye-west-helps-sell-tons-of-boost-sneakers\/#primaryimage\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2015\/08\/kanye-west-x-adidas-yeezy-season-1.jpg\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2015\/08\/kanye-west-x-adidas-yeezy-season-1.jpg\",\"width\":750,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.snkrsday.com\/adidas-hopes-kanye-west-helps-sell-tons-of-boost-sneakers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.snkrsday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"adidas\",\"item\":\"https:\/\/www.snkrsday.com\/adidas\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"adidas is Hoping Kanye West Helps Sell Tons of Boost Sneakers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.snkrsday.com\/#website\",\"url\":\"https:\/\/www.snkrsday.com\/\",\"name\":\"Snkrs Day\",\"description\":\"Sneakers News. 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