{"id":451213,"date":"2015-06-11T14:28:39","date_gmt":"2015-06-11T18:28:39","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=451213"},"modified":"2022-09-17T14:11:55","modified_gmt":"2022-09-17T19:11:55","slug":"new-balance-is-producing-millions-of-sneakers-stateside-and-invading-pop-culture","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/new-balance-is-producing-millions-of-sneakers-stateside-and-invading-pop-culture\/","title":{"rendered":"New Balance is Producing Millions of Sneakers Stateside, and Invading Pop Culture"},"content":{"rendered":"<p><strong>New Balance<\/strong> producing shoes in the US is a big deal. I mean, think about that for a second. Where other brands outsource much of their production overseas, New Balance produces a large portion of their inventory right here in the US. And it&#8217;s still affordable. That&#8217;s no easy feat. In fact, it&#8217;s essentially the reason why just about every other brand doesn&#8217;t do the exact same thing.<\/p>\n<p>In 2015 alone, New Balance plans to produce around 4 million pairs of sneakers stateside. What&#8217;s more, after recently announcing updates to their budding customization platform, NB1, the brand is offering yet another service many of its competitors can&#8217;t &#8211; producing custom sneakers that are available for next day delivery. \u00a0New Balance is all alone in this space. Now, that&#8217;s not to say other brands can&#8217;t and don&#8217;t do custom sneakers exceptionally well, but no one can turn them around as fast, and with\u00a0personalized embroidery on the back of each shoe.<\/p>\n<p>New Balance is gaining footing in the ever competitive $55 billion-dollar sneaker business. With placement on revered sneakerhead Mark Walhberg in his upcoming film\u00a0<em>Ted 2<\/em>, and recently in <em>Gone Girl<\/em>\u00a0on Ben Affleck, their reach is expanding deeper into pop culture where brands like Nike and adidas already exist. There was also yesterday&#8217;s collaboration with Hasbro&#8217;s G.I. Joe, and we&#8217;d be remiss if we failed to mention their placement on the feet of literally hundreds of MLB athletes including Evan Longoria, Miguel Cabrera and others.<\/p>\n<p>New Balance certainly isn&#8217;t new to this sneaker thing. But they are learning how to play the game a little better by using the uniqueness of their company to their advantage. The second half of 2015 should be big for New Balance. And we&#8217;ll all be watching to see just how far they venture forward.<\/p>\n<p>Source: <a href=\"http:\/\/www.cnbc.com\/id\/102737180\" target=\"_blank\" rel=\"noopener\">CNBC\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Balance producing shoes in the US is a big deal. I mean, think about that for a second. Where&hellip;<\/p>\n","protected":false},"author":137731,"featured_media":451222,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1225475],"tags":[1225476],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Balance is Producing Millions of Sneakers Stateside, and Invading Pop Culture | Snkrs Day<\/title>\n<meta name=\"description\" content=\"New Balance is making moves in 2015.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/new-balance-is-producing-millions-of-sneakers-stateside-and-invading-pop-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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