{"id":450113,"date":"2015-06-07T16:03:32","date_gmt":"2015-06-07T20:03:32","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=450113"},"modified":"2019-01-06T20:18:02","modified_gmt":"2019-01-07T01:18:02","slug":"allen-iverson-true-to-the-game","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/allen-iverson-true-to-the-game\/","title":{"rendered":"Allen Iverson: True To The Game"},"content":{"rendered":"
words \/\/ Nick Engvall<\/a>:<\/strong><\/p>\n Allen Iverson is 40 years old. For better or worse, he\u2019s never changed. Neither has how polarizing he is. You either love Allen Iverson, or you hate him. It\u2019s rare that you find any basketball fans with feelings in between.\u00a0Even now<\/a>, years after he last played professional basketball in any regard, he is a talking point on a regular basis. What is it about AI that makes him relevant to the media and to sneaker consumers?<\/p>\n Allen Iverson never won an NBA Championship, so compared to Michael Jordan and Kobe Bryant, he doesn\u2019t stack up from a historically accomplished sense. LeBron, KD, DRose and the current roster of the NBA\u2019s best players still routinely have the attention of beat writers and Twitter commentators to keep them relevant. Iverson\u2019s 11 All Star Game appearances and Most Valuable Player award line up nicely with another former superstar, Charles Barkley. However, even with Sir Charles\u2019 TV time in front of the masses as a weekly analyst on TNT\u2019s Inside the NBA<\/em>, Barkley doesn\u2019t keep the attention of haters the way Allen Iverson does.<\/p>\n Most of the world is fed by societal norms\u00a0and raised to fit into those predetermined expectations. If you follow the rules and go with the status quo, you can become successful, so long as you are comfortable with always having someone else one step above you. The more you defy that, the more you\u2019re outcasted and the more \u201cthe man\u201d stacks the deck against you.<\/p>\n This is true for athletes and entertainers especially, but also for the rest of the world. As his former coach Larry Brown once said, \u201cAllen Iverson could have been the most popular athlete the NBA has ever had.\u201d<\/p>\n Thankfully, for myself and his true fans, Allen Iverson never fit into the mold.<\/p>\n Iverson was blessed with the athletic skill and heart of half a dozen men, compacted into a 6 foot, 165 pound frame. His physical abilities, whether with a football or a basketball, were nearly unbelievable, and by the time he was pointed out as the scapegoat for Hampton, Virginia\u2019s long running racial tension, the world had seen him. They saw the passion and intensity he played with.<\/p>\n Iverson came along at the perfect time to be a hero, and the perfect time to be a villain. In the mid 1990s, ESPN began to become mainstream. Which meant the average high school kid in urban American cities could get their first glimpse into athletes across the country in a way that wasn\u2019t really possible before. That view also gave us a look into the struggle that AI had to go through, including the infamous bowling alley incident.<\/p>\n Iverson was wearing black and white Nike Air Maestros the first time I saw him on TV. He caught an alley oop and threw it down two-handed. At the time, I was about the same size and in high school like AI, and could barely get down a single-handed dunk. From then on, I began following Iverson. If you didn\u2019t know him then, when he landed at Georgetown, and wore shoes like the Nike Air Way Up and the Concord Air Jordan 11, you had to take notice, because the media began paying attention<\/a>, too.<\/p>\n After being the number one overall pick in the 1996 NBA Draft by the 76ers, the wait for his signature sneaker began. When the Reebok Question<\/a> came out that fall, it was like you had to choose between Jordan and Iverson. That made The Crossover<\/a><\/em> an even more important moment than most people understand. But the choice to wear Iversons meant something more, because Iverson represented something more.<\/p>\n The Question was the first time basketball sneakers represented the new era of hip hop, because Allen Iverson represented hip hop in everything that he did. The way he played, the way he dressed, the way he talked — it was different than the rest of the NBA and he was a threat to the league\u2019s status quo.<\/p>\n