{"id":446874,"date":"2015-05-18T12:02:12","date_gmt":"2015-05-18T16:02:12","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=446874"},"modified":"2018-12-30T20:51:17","modified_gmt":"2018-12-31T01:51:17","slug":"ask-a-sneakerhead-matthew-ting-of-adidas","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/ask-a-sneakerhead-matthew-ting-of-adidas\/","title":{"rendered":"Ask a Sneakerhead: Matthew Ting of adidas"},"content":{"rendered":"

Switching lanes, Ask a Sneakerhead<\/strong> steps into the corporate side of the growing sneaker culture for its latest installment. Linking up with the Trefoil brand, AASH caught up with Matthew Ting<\/a>, the Sr. Brand activation Manager for NYC at adidas<\/a>, to pick his brain about a bevy of topics. From his professional journey to adidas’ impact on the sneaker world, the Queens native shared a bit of advice as well. Check out everything Matthew had to say after the jump and be sure to drop us a line in the comments section below. Look for a brand new guest to be featured next week and make sure you keep rocking with Snkrs Day for all your sneaker info needs.<\/p>\n

Snkrs Day: How did your professional journey with adidas begin?<\/strong><\/p>\n

Matthew Ting:<\/strong> Growing up in Queens I was always a fan of the Superstar but I never had a pair, not because I couldn’t afford it but because I felt I wasn’t cool enough to wear it. I would watch videos of RUN DMC and LL Cool J wearing Superstars effortlessly and people breakdancing in them. The Superstar is a bold style that I didn\u2019t think I could pull off. I didn\u2019t own my first pair until much later. Fast forward to 2015 and here I am working at adidas, helping to celebrate the year of the Superstar!<\/p>\n

Snkrs Day: How does adidas continue to stay in tune with the culture?<\/strong><\/p>\n

Matthew Ting:<\/strong> adidas has always appealed to the creative community and a broad range of original thinkers. It has a storied heritage that blends sport, music, fashion and street culture while also being able to create entirely new icons along the way. adidas also has a natural ability to partner with authentic creatives and artists. The way we activate these partnerships only adds to their significance, whether through a runway show at New York Fashion Week to unveil our work with Kanye West or through a series of pop up events during NBA All-Star Weekend. With great product, great partners and key moments, adidas is able to stay relevant.<\/p>\n

Snkrs Day: Any advice for people looking for internships?<\/strong><\/p>\n

Matthew Ting:<\/strong> I would suggest that they check out our career site — it\u2019s the best way to look for any new opportunities. Also, referrals from past or current employees always helps.<\/p>\n Matthew Ting of adidas\n","protected":false},"excerpt":{"rendered":"

Switching lanes, Ask a Sneakerhead steps into the corporate side of the growing sneaker culture for its latest installment. 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