{"id":438465,"date":"2015-03-27T12:04:13","date_gmt":"2015-03-27T16:04:13","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=438465"},"modified":"2018-12-30T16:20:17","modified_gmt":"2018-12-30T21:20:17","slug":"reebok-pump-shaped-sneaker-history","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/reebok-pump-shaped-sneaker-history\/","title":{"rendered":"How the Reebok Pump Shaped Sneaker History"},"content":{"rendered":"

In meditation, the practice of deep breathing is essential to relieving pressure and practicing stillness. Conversely, Reebok accomplished just the opposite in 1989 with the launch of their Pump technology.<\/span><\/p>\n

Disrupting the market with their “Pump Up, Air Out” campaign, the flow based footwear put stress on the competition, focusing on fit and motion in a climate of conventional (though still revolutionary) cushioning. The result was a footwear phenomenon that stayed true to sport while penetrating pop culture. Edgy and interactive, the Pump played well with active athletes and style driven sneaker wearers alike, offering tangible performance benefits with immeasurable engagement.<\/span><\/p>\n