{"id":436973,"date":"2015-03-16T14:24:51","date_gmt":"2015-03-16T18:24:51","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=436973"},"modified":"2015-03-16T15:17:00","modified_gmt":"2015-03-16T19:17:00","slug":"adidas-aims-add-nfc-technology-sneaker-apparel-line","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/adidas-aims-add-nfc-technology-sneaker-apparel-line\/","title":{"rendered":"adidas Aims to Add NFC Technology to Sneaker and Apparel Line"},"content":{"rendered":"<p><strong><span style=\"font-size: 16px;\">words \/\/ Darren Griffin:<\/span><\/strong><\/p>\n<p><span style=\"font-size: 16px;\">With SXSW now in full effect in Austin, Texas, interactive panels fill each day with insight, new technology, and inventive aspirations for the future. <strong>adidas<\/strong>&#8216; Jon Wexler brought his knowledge and profoundness to SXSW and dropped a few gems regarding future Three Stripes advancements. <\/span><\/p>\n<p><span style=\"font-size: 16px;\">One of the many gems was plans to implement NFC technology into their sneakers, apparel, and sports equipment. Of course currently utilized in smartphones &#8211; among other things &#8211; this will allow all adidas products to collect data through a wealth of touch points. Further, adidas hopes to use NFC to revolutionize customer service and curate unique shopping experiences. Stay tuned for more on this potentially groundbreaking update from adidas.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>words \/\/ Darren Griffin: With SXSW now in full effect in Austin, Texas, interactive panels fill each day with insight,&hellip;<\/p>\n","protected":false},"author":137731,"featured_media":437038,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[1225462,1222335],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>adidas Aims to Add NFC Technology to Sneaker and Apparel Line | Snkrs Day<\/title>\n<meta name=\"description\" content=\"adidas aims to add NFC technoloy to sneaker and apparel line.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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