{"id":431792,"date":"2015-02-10T12:31:31","date_gmt":"2015-02-10T17:31:31","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=431792"},"modified":"2018-12-31T10:41:09","modified_gmt":"2018-12-31T15:41:09","slug":"nike-scared-kanye-west","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nike-scared-kanye-west\/","title":{"rendered":"Should Nike Be Scared of Kanye West?"},"content":{"rendered":"<p>Sunday night was an inspired evening for <strong>Kanye West<\/strong> and <strong>adidas<\/strong>. Not only did West wear the all-new <a href=\"https:\/\/www.snkrsday.com\/tag\/adidas-yeezy-boost\/\">adidas Yeezy Boost<\/a> at the 57th annual Grammy Awards, so did many of his famous friends. What&#8217;s more, West performed his latest song, \u201cOnly One,\u201d in the highly anticipated shoe under a single spotlight &#8211; a fitting tribute to his late mother, first child, and the birth of his new partnership with <a href=\"https:\/\/www.snkrsday.com\/tag\/adidas\/\">adidas<\/a>. Yet, even with those triumphs brought about by Sunday&#8217;s events, many in the sneaker community have been buzzing about Kanye&#8217;s words the night prior.<\/p>\n<p>During a guest appearance at label mates Big Sean&#8217;s concert at the House of Blues in Hollywood Saturday night, Kanye, like he&#8217;s done plenty times before, took the mic for an impromptu chat with the audience. In that brief discussion, he candidly and almost cheerfully asked the crowd, \u201cShould Nike be afraid of Kanye West?\u201d Now, many will attest that these comments were ill-timed considering the hype surrounding his dream opportunity with adidas finally taking shape. But the question does raise an interesting thought. Should <strong>Nike<\/strong> be afraid of Ye?<\/p>\n<p>Since West and <a href=\"https:\/\/www.snkrsday.com\/tag\/nike\/\">Nike<\/a> severed ties in December 2013, there has been apparent and often vocalized tension between the two parties. West has certainly expressed his concerns aloud in interviews, while many believe Nike has done so through the unconventional release of his <a href=\"https:\/\/www.snkrsday.com\/tag\/nike-air-yeezy-2\/\">Nike Air Yeezy II<\/a> \u201cRed October,\u201d and subsequent releases in similar colorways thereafter. But does the imminent success of the Kanye West x adidas line scare Nike?<\/p>\n<p>It&#8217;s obvious adidas has a lot to gain from their inaugural release with West that&#8217;s set to debut Thursday, February 12, at New York Fashion Week. A masterfully planned stage has been set for this unveiling pre-dated by offerings from Pharrell Williams, NIGO, Rita Ora, and brand staples like the <a href=\"https:\/\/www.snkrsday.com\/tag\/adidas-stan-smith\/\">Stan Smith<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.snkrsday.com\/tag\/adidas-superstar\/\">Superstar<\/a>. Moreover, the <a href=\"https:\/\/www.snkrsday.com\/tag\/adidas-zx-flux\/\">ZX Flux<\/a>, <a href=\"https:\/\/www.snkrsday.com\/tag\/adidas-tubular\/\">Tubular Runner<\/a> and greater visibility of Y-3 drops, continue to guide Three Stripes followers into a more progressive design appreciation; a clear attempt to ready them for the futuristic aesthetic noted in the Yeezy 750 Boost and what&#8217;s to follow.<\/p>\n<p>adidas&#8217; heightened success at this point is just a matter of time. Housing the most influential pop culture icon of this generation certainly gives them an edge once held by Nike. And maybe West was implying that Nike should be scared because he is doing at adidas what he claims he was never allowed to do with them. Maybe West is not so subtly saying \u201cthis could have been us.\u201d Whatever the sentiment, Kanye West x adidas will be great for adidas. But that doesn&#8217;t necessarily mean Nike should be scared.<\/p>\n<p>The nature, and often times threat of competition, is best for all parties. adidas growing stronger is great for sneaker culture in general. And yes, that includes Nike. Maybe it inspired Jordan Brand to sign Drake last year. Maybe it had a hand in Don C designing an Air Jordan 2. When the level of competition is raised so are the performances. Both adidas and Nike are at the top of their game, respectively. adidas undoubtedly has an ace in the hole with Kanye West, no one can deny that. But does that scare Nike? Well, it&#8217;s not up to us to say if it does or doesn&#8217;t. But if history has taught us anything it&#8217;s that greatness begets greatness. So if nothing else, it&#8217;ll be exciting to see these giants in sportswear raise taste levels through a wealth of great products and cultural experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sunday night was an inspired evening for Kanye West and adidas. Not only did West wear the all-new adidas Yeezy&hellip;<\/p>\n","protected":false},"author":137731,"featured_media":431795,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,2,1224791],"tags":[1225462,1220842,1223623,101,1206328,1225736],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should Nike Be Scared of Kanye West? | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Should Nike be scared of Kanye West?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/nike-scared-kanye-west\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should Nike Be Scared of Kanye West?\" \/>\n<meta property=\"og:description\" content=\"Should Nike be scared of Kanye West?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/nike-scared-kanye-west\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-10T17:31:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-31T15:41:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2015\/02\/adidas-yeezy-750-boost-display-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darren Griffin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:site\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darren Griffin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.snkrsday.com\/nike-scared-kanye-west\/\",\"url\":\"https:\/\/www.snkrsday.com\/nike-scared-kanye-west\/\",\"name\":\"Should Nike Be Scared of Kanye West? | Snkrs Day\",\"isPartOf\":{\"@id\":\"https:\/\/www.snkrsday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.snkrsday.com\/nike-scared-kanye-west\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/nike-scared-kanye-west\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.snkrsday.com\/files\/2015\/02\/adidas-yeezy-750-boost-display-1.jpg\",\"datePublished\":\"2015-02-10T17:31:31+00:00\",\"dateModified\":\"2018-12-31T15:41:09+00:00\",\"description\":\"Should Nike be scared of Kanye West?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.snkrsday.com\/nike-scared-kanye-west\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.snkrsday.com\/nike-scared-kanye-west\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/nike-scared-kanye-west\/#primaryimage\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2015\/02\/adidas-yeezy-750-boost-display-1.jpg\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2015\/02\/adidas-yeezy-750-boost-display-1.jpg\",\"width\":750,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.snkrsday.com\/nike-scared-kanye-west\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.snkrsday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"adidas\",\"item\":\"https:\/\/www.snkrsday.com\/adidas\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Should Nike Be Scared of Kanye West?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.snkrsday.com\/#website\",\"url\":\"https:\/\/www.snkrsday.com\/\",\"name\":\"Snkrs Day\",\"description\":\"Sneakers News. 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