{"id":431186,"date":"2015-02-05T15:30:07","date_gmt":"2015-02-05T20:30:07","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=431186"},"modified":"2019-01-05T12:50:26","modified_gmt":"2019-01-05T17:50:26","slug":"icny-x-puma-faas-100-heartbreaker","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/icny-x-puma-faas-100-heartbreaker\/","title":{"rendered":"ICNY x PUMA Faas 100 &#8220;Heartbreaker&#8221;"},"content":{"rendered":"<p>Brooklyn-based <strong>ICNY<\/strong> has come a long way in a short time. Capturing an untapped audience through reflective technology and a street sensibility, they join forces today with <strong>PUMA<\/strong> for a Valentines Day collaboration with the PUMA Faas 100 runner as the canvas for creation. Bridging the gap between performance footwear and advancements in reflective material usage, the <strong>ICNY x PUMA Faas 100 &#8220;Heartbreaker&#8221;<\/strong> ensures high visibly during night runs by way of reflective implementation and a heavy coating of all-over crimson red coloring. Releasing at <a href=\"http:\/\/icnysport.com\" target=\"_blank\">ICNY<\/a> on February 7th, look for a wider release of this joint effort at PUMA retailers on February 14.<\/p>\n<h2>ICNY x PUMA Faas 100 &#8220;Heartbreaker&#8221;<\/h2>\n<p>Release Date: February 7, 2015 (ICNY) &#038; February 14, 2015 (PUMA retailers)<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZKSZSeCQPMg\" width=\"750\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brooklyn-based ICNY has come a long way in a short time. Capturing an untapped audience through reflective technology and a&hellip;<\/p>\n","protected":false},"author":137731,"featured_media":431189,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1215978,26],"tags":[],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ICNY x PUMA Faas 100 &quot;Heartbreaker&quot; | Snkrs Day<\/title>\n<meta name=\"description\" content=\"The ICNY x PUMA Faas 100 &quot;Heartbreaker&quot; drops this weekend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/icny-x-puma-faas-100-heartbreaker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ICNY x PUMA Faas 100 &quot;Heartbreaker&quot;\" \/>\n<meta property=\"og:description\" content=\"The ICNY x PUMA Faas 100 &quot;Heartbreaker&quot; drops this weekend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/icny-x-puma-faas-100-heartbreaker\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-05T20:30:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-05T17:50:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2015\/02\/icny-puma-faas-100-heartbreaker-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darren Griffin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:site\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darren Griffin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.snkrsday.com\/icny-x-puma-faas-100-heartbreaker\/\",\"url\":\"https:\/\/www.snkrsday.com\/icny-x-puma-faas-100-heartbreaker\/\",\"name\":\"ICNY x PUMA Faas 100 \\\"Heartbreaker\\\" | Snkrs Day\",\"isPartOf\":{\"@id\":\"https:\/\/www.snkrsday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.snkrsday.com\/icny-x-puma-faas-100-heartbreaker\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/icny-x-puma-faas-100-heartbreaker\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.snkrsday.com\/files\/2015\/02\/icny-puma-faas-100-heartbreaker-1.jpg\",\"datePublished\":\"2015-02-05T20:30:07+00:00\",\"dateModified\":\"2019-01-05T17:50:26+00:00\",\"description\":\"The ICNY x PUMA Faas 100 \\\"Heartbreaker\\\" drops this weekend.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.snkrsday.com\/icny-x-puma-faas-100-heartbreaker\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.snkrsday.com\/icny-x-puma-faas-100-heartbreaker\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/icny-x-puma-faas-100-heartbreaker\/#primaryimage\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2015\/02\/icny-puma-faas-100-heartbreaker-1.jpg\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2015\/02\/icny-puma-faas-100-heartbreaker-1.jpg\",\"width\":750,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.snkrsday.com\/icny-x-puma-faas-100-heartbreaker\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.snkrsday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Columns\",\"item\":\"https:\/\/www.snkrsday.com\/columns\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Collaboration\",\"item\":\"https:\/\/www.snkrsday.com\/columns\/collaboration\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"ICNY x PUMA Faas 100 &#8220;Heartbreaker&#8221;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.snkrsday.com\/#website\",\"url\":\"https:\/\/www.snkrsday.com\/\",\"name\":\"Snkrs Day\",\"description\":\"Sneakers News. 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