{"id":422005,"date":"2014-12-17T22:42:06","date_gmt":"2014-12-18T03:42:06","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=422005"},"modified":"2014-12-17T22:44:08","modified_gmt":"2014-12-18T03:44:08","slug":"university-miami-nike-deal-may","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/university-miami-nike-deal-may\/","title":{"rendered":"University of Miami & Nike Deal May Be Over"},"content":{"rendered":"
Nike has a strong hold on the college sports business outfitting an overwhelming majority of college programs, but they might\u00a0be losing one of its longest partners in the game – the University of Miami. \u00a0Nike has been the official outfitter and supplier of apparel and footwear for\u00a0“The U”‘s\u00a0athletic program for more than 27 years.<\/p>\n
There have been\u00a0a number of shifts over the past couple of years\u00a0in college sports with who is their official outfitter. \u00a0Even yesterday it was announced that the Arizona State Sun Devils were\u00a0swapping the swoosh for stripes by joining Adidas’ roster. \u00a0But what makes the talk of the Hurricanes and Nike no longer together such a bigger story is how the relationship came to be.<\/p>\n
Nike inked the Miami Hurricanes back in 1987 in their absolute prime as a powerhouse in college football to what was\u00a0the first exclusive head-to-toe outfitting deal in college sports history. \u00a0Nike and as well as other brands were not new to the game of college sports deals when Miami signed, but why this deal was different was that the agreement\u00a0stretched across all sports for both men and women. \u00a0Today, exclusive deals across all sports are the norm in college athletic deals.<\/p>\n
Today, the Palm Beach Post<\/em> reported that\u00a0Miami has not renewed its contract with Nike<\/a>\u00a0that is set to expire at\u00a0end of August of 2015. \u00a0Why this matters at this juncture is that apparel and footwear companies need relatively long lead times to prepare for the uniforms that will have to be worn once the new contract gets started.<\/p>\n Two brands and hopeful signers\u00a0have presented offers to the University of Miami\u00a0–\u00a0Adidas and Under Armour. Under the agreement Miami has with Nike, they are given an opportunity to match any offer, but the price tag may be too high for Nike to stay signed.<\/p>\n Again citing the report from the\u00a0Palm Beach Post<\/em>, the offers presented by Adidas and Under Armour are expected to be \u201cseveral million dollars per year richer than Nike\u2019s deal<\/a>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Nike has a strong hold on the college sports business outfitting an overwhelming majority of college programs, but they might\u00a0be…<\/p>\n","protected":false},"author":149,"featured_media":422006,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1224791],"tags":[1207536,1225736],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\n