{"id":409040,"date":"2014-10-10T15:28:24","date_gmt":"2014-10-10T20:28:24","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=409040"},"modified":"2022-09-15T02:41:23","modified_gmt":"2022-09-15T07:41:23","slug":"15-greatest-sneaker-commercials-90s","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/15-greatest-sneaker-commercials-90s\/","title":{"rendered":"The 15 Greatest Basketball Sneaker Commercials of the 1990s"},"content":{"rendered":"<p>Sneakers and commercials will forever remain linked. Whether its an iconic Air Jordan commercial or an innovative Nike ad, marketing campaigns can \u00a0do a lot\u00a0to boost the popularity of various players and silhouettes. With that in mind, take a trip with us as we explore the <strong>The 15 Greatest Basketball Sneaker Commercials of the 1990s<\/strong>. Flip through the pages below to see if your favorite ad from the 90s made our list.<\/p>\n<h2>15. Nike Basketball &#8220;Revolution&#8221; (1995)<\/h2>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"525\" frameborder=\"0\" src=\"\/\/www.youtube.com\/embed\/seBWTQdLTqk?rel=0\"><\/iframe><\/p>\n<p>Going into the 1995 NBA season, the league had a plethora of young talent that looked to emerge on the scene. Headlined by Kevin Garnett and Jason Kidd, this Nike Basketball advertisement would pay homage to the revolutionary rhetoric of the late 60s and early 70s.<br \/>\n<!--nextpage--><\/p>\n<h2>14. adidas &#8220;Rookie Of The Year&#8221; featuring Kobe Bryant (1997)<\/h2>\n<p>Entering the 1996 NBA Draft, Kobe Bryant was well-regarded as being the prospect with the most potential. Piggybacking off of the early entrance\u00a0of Kevin Garnett the year before, Kobe became another notable high school talent to skip college and venture straight to the pros. While many teams were a little weary of the young guard, Kobe eventually found his way to the Los Angeles Lakers and would sign a 6-year contract with adidas.<\/p>\n<p><!--nextpage--><\/p>\n<h2>13. Nike Basketball: Nike Air Flight One (1994)<\/h2>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"525\" frameborder=\"0\" src=\"\/\/www.youtube.com\/embed\/gjEbft6ZoJk?rel=0\"><\/iframe><\/p>\n<p>Anfernee &#8220;Penny&#8221; Hardaway&#8217;s humble image was put to good use as the talented guard provided some poetic words for a spot showcasing the Nike Air Flight One. While Nike would unveil some iconic Penny commercials down the line, this commercial is definitely slept-on.<\/p>\n<p><!--nextpage--><\/p>\n<h2>12. Nike Basketball &#8220;Benji Wilson&#8221; (1997)<\/h2>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"525\" frameborder=\"0\" src=\"\/\/www.youtube.com\/embed\/TCloi-BR4VM?rel=0\"><\/iframe><\/p>\n<p>During the 1997 NBA Playoffs, Nike unveiled this incredible commercial that didn&#8217;t feature a shoe, but rather paid tribute to a fallen Chicago-basketball icon: Benji Wilson. With the crisp tone of the narrator, an incredible\u00a0line derived that still rings true today &#8211; &#8220;shoot over brothers; never at them.&#8221; Goosebumps.<\/p>\n<p><!--nextpage--><\/p>\n<h2>10. Air Jordan 9 &#8220;Who is Johnny Kilroy?&#8221;(1995)<\/h2>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"394\" frameborder=\"0\" src=\"\/\/www.youtube.com\/embed\/tMRRYD-2SoQ?rel=0\"><\/iframe><\/p>\n<p>With Michael Jordan taking an NBA sabbatical, the Air Jordan line took some time to provide levity to the situation as they unveiled the <em>&#8220;Who is Johnny Kilroy&#8221;<\/em> marketing campaign. Featuring various NBA players and entertainers, this ad creates the notion of MJ playing under various, albeit obscure, aliases.<br \/>\n<!--nextpage--><\/p>\n<h2>10. Reebok&#8217;s &#8220;The Question&#8221; Commercial (1996)<\/h2>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"525\" frameborder=\"0\" src=\"\/\/www.youtube.com\/embed\/OUbmrQ8JyEM?rel=0\"><\/iframe><\/p>\n<p>Reebok took a chance on Allen Iverson when he decided to place his name in the pool of prospects entering the 1996 NBA Draft. With his adverse past surrounding him, the endorsement deal ultimately paid off as Allen Iverson would become one of the most transcendent\u00a0stars of his generation.<\/p>\n<p><!--nextpage--><\/p>\n<h2>9. Fila Grant Hill 3 featuring Grant Hill &amp; Bill Laimbeer (1996)<\/h2>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"525\" frameborder=\"0\" src=\"\/\/www.youtube.com\/embed\/IObvUr77zZ8?rel=0\"><\/iframe><\/p>\n<p>Grant Hill is considered by many to be one of the best players to never ascend to legend status due to unforeseen injuries. However, prior to those noted injuries, Grant Hill was a transcendent\u00a0star with a basketball resume that ultimately dated\u00a0back to his days at Duke. While some viewed him to be too nice, Hill&#8217;s game was the opposite of that for opponents.<\/p>\n<p><!--nextpage--><\/p>\n<h2>8. Nike Barbershop Series Featuring Chris Webber, Dennis Rodman and Tim Hardaway (1994)<\/h2>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"525\" frameborder=\"0\" src=\"\/\/www.youtube.com\/embed\/ad6tXDiERmc?rel=0\"><\/iframe><\/p>\n<p>A forgotten commercial to many is the wonderful barbershop series derived from Nike Basketball brand. With a plethora of hoopers such as Tim Hardaway, Chris Webber and Dennis Rodman, this marketing spot coupled the good nature of barbershops debates along with the wisdom of prior players.<\/p>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"525\" frameborder=\"0\" src=\"\/\/www.youtube.com\/embed\/1ARzRYOtsy4?rel=0\"><\/iframe><\/p>\n<p><!--nextpage--><\/p>\n<h2>7. Air Jordan 12 &#8220;Frozen Moment&#8221; (1996)<\/h2>\n<p>By 1996, Michael Jordan was an already larger than life figure within the NBA. With his game evolving throughout his career, MJ eventually relied on his intellect rather than his athleticism as a means to exploit his opponents. This Air Jordan 12 advertisement seemed to capture that notion so perfectly.<\/p>\n<p><!--nextpage--><\/p>\n<h2>6. Reebok Shaq Attaq (1993)<\/h2>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"525\" frameborder=\"0\" src=\"\/\/www.youtube.com\/embed\/Nwb-ighjXZ8?rel=0\"><\/iframe><\/p>\n<p>Shaquille O&#8217;Neal is definitely within the pantheon of great NBA centers. With the Diesel accumulating four NBA championships and a 1999-2000 NBA MVP, Shaq\u00a0is well regarded as being the most dominant player to ever play the game. All those accolades make this Reebok Shaq Attaq ad from 1993 even more impressive as the reputable sneaker brand seemed a bit fortuitous in its proclamation\u00a0of a young Shaq being the next great NBA big man.<\/p>\n<p><!--nextpage--><\/p>\n<h2>5. Converse Aero Glide featuring Grandmama (1992)<\/h2>\n<p>Before his debilitating back injuries robbed him of his athletic prowess, Larry Johnson was on pace to be the next Charles Barkley type of presence\u00a0in the paint. With his combination of size and speed, Converse chomped at the bit to make the Texas native their leading man. The endorsement would provide consumers with one of the best sneaker commercials ever as LJ elicited the help of his &#8220;Grandmama.&#8221;<\/p>\n<p><!--nextpage--><\/p>\n<h2>4. Reebok Answer 1 Commercial (1997)<\/h2>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"394\" frameborder=\"0\" src=\"\/\/www.youtube.com\/embed\/ewjliEUTrgA?rel=0\"><\/iframe><\/p>\n<p>Allen Iverson captured fans within two different decades. His diminutive stature coupled with his flare for the dramatic saw Reebok with a surefire star on their hands. Upon\u00a0the release of the Reebok Answer 1, this signature model would include a pair of classic commercials that featured\u00a0an unseen move that many sneakerheads are still trying to figure out.<\/p>\n<p><!--nextpage--><\/p>\n<h2>3. Air Jordan 5 and 6 featuring Mars Blackmon (1990 &amp; 1991)<\/h2>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"525\" frameborder=\"0\" src=\"\/\/www.youtube.com\/embed\/Abr_LU822rQ?rel=0\"><\/iframe><\/p>\n<p>The Mars Blackmon series within the Air Jordan lineage propelled perhaps the greatest sneaker character of all time. With his persistent nature and inquisitive personality, Mars would always be featured in iconic commercials. While that remained true for the Air Jordan 5 spot, Jordan and company elicited the help of a notable musician in order to help prop-up the Air Jordan 6.<\/p>\n<p><!--nextpage--><\/p>\n<h2>2. Nike Air Penny &#8220;Lil&#8217; Penny&#8221; Series (1995-97)<\/h2>\n<p>If you&#8217;re able to make a plastic doll famous, chances are your respective marketing campaign is pretty successful. This couldn&#8217;t be any more evident than the series of commercials Nike provided within the Penny line, featuring the now iconic Lil&#8217; Penny character. Featuring the voice of comedian Chris Rock, this brash &#8220;miniature&#8221; Penny Hardaway drew the ire of the real-life guard as the aforementioned doll&#8217;s questionable habits made for great marketing spots.<\/p>\n<p><em>&#8220;Party?! Nah, I&#8217;m just in here reading a book&#8221;<\/em><\/p>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"525\" frameborder=\"0\" src=\"\/\/www.youtube.com\/embed\/AK88MQWsYj8?rel=0\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"525\" frameborder=\"0\" src=\"\/\/www.youtube.com\/embed\/yVmnb3z96zg?rel=0\"><\/iframe><\/p>\n<p><!--nextpage--><\/p>\n<h2>1. &#8220;I Am Not a Role Model&#8221; starring Charles Barkley (1993)<\/h2>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"525\" frameborder=\"0\" src=\"\/\/www.youtube.com\/embed\/nMzdAZ3TjCA?rel=0\"><\/iframe><\/p>\n<p>Our number one basketball sneaker commercial may be controversial to many, but it spawned a debate that would continue for many years to come: <em>Are athletes role models?<\/em> While there is a strong case for them inherently being one due to their high visibility, Nike tackled this topic head-on within their 1993 campaign featuring Charles Barkley proclaiming <em>&#8220;I Am Not A Role Model.&#8221;<\/em>\u00a0In addition, this ad would be utilized as a muse for <a href=\"https:\/\/www.youtube.com\/watch?v=o1GMkRBlFMw\" target=\"_blank\" rel=\"noopener\">LeBron James&#8217; <em>RISE<\/em><\/a> commercial back in 2010.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sneakers and commercials will forever remain linked. Whether its an iconic Air Jordan commercial or an innovative Nike ad, marketing&hellip;<\/p>\n","protected":false},"author":149,"featured_media":409171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1219126],"tags":[],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 15 Greatest Basketball Sneaker Commercials of the 1990s | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Head over to nicekick.com to take a look at the best basketball sneaker commercials from 1990s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/15-greatest-sneaker-commercials-90s\/\" \/>\n<link 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