{"id":406403,"date":"2014-09-25T15:14:02","date_gmt":"2014-09-25T20:14:02","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=406403"},"modified":"2022-09-13T02:05:25","modified_gmt":"2022-09-13T07:05:25","slug":"throwback-thursday-air-jordan-4-2","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/throwback-thursday-air-jordan-4-2\/","title":{"rendered":"Throwback Thursday: Air Jordan 4"},"content":{"rendered":"<p>It&#8217;s Thursday again and it wouldn&#8217;t be right if we didn&#8217;t provide you another installment of the <a href=\"https:\/\/www.snkrsday.com\/tag\/throwback-thursday\" target=\"_blank\" rel=\"noopener noreferrer\">Throwback Thursday<\/a>. So venture with us as we we explore the history of the iconic <a href=\"https:\/\/www.snkrsday.com\/tag\/air-jordan-iv\" target=\"_blank\" rel=\"noopener noreferrer\">Air Jordan IV<\/a>. After you check out the videos below, flip through the pages to get additional details of this silhouette&#8217;s storied history.<\/p>\n<p><!--nextpage--><\/p>\n<h2>Michael Jordan&#8217;s Ascension<\/h2>\n<p>By 1989, <strong>Michael Jordan<\/strong> was a bonafide superstar. The then four-year veteran of the NBA had already amassed three 30-plus scoring seasons, and garnered numerous NBA accolades, such as Rookie of The Year, 1988 NBA All-Star Game MVP, 1987-88 Defensive Player of The Year and an NBA MVP. While his awards were numerous, many questioned the star\u2019s ability to breakthrough the proverbial wall holding him from an elusive first championship. However, MJ would begin answering a few questions with his stellar playoff performances during the 1989 NBA playoffs.<\/p>\n<p><!--nextpage--><\/p>\n<h2>Tinker Hatfield: Air Jordan IV Design<\/h2>\n<p><a href=\"https:\/\/www.snkrsday.com\/tag\/tinker-hatfield\" target=\"_blank\" rel=\"noopener noreferrer\">Tinker Hatfield <\/a>continued to elevate the legacy of the <a href=\"https:\/\/www.snkrsday.com\/tag\/air-jordan\" target=\"_blank\" rel=\"noopener noreferrer\">Air Jordan<\/a> lineage as the <a href=\"https:\/\/www.snkrsday.com\/tag\/air-jordan-iv\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Air Jordan IV<\/strong><\/a> continued to provide further innovation. Plastic ankle wings provided added support, boosting the performance functionality of the Air Jordan IV. Also, the utilization of a an Air unit in the heel increased comfort.<\/p>\n<p><!--nextpage--><\/p>\n<h2>Marketing of the Air Jordan IV<\/h2>\n<p>In 1988, the Air Jordan brand began to grow its marketing focus by eliciting the help of fame director <a href=\"https:\/\/www.snkrsday.com\/tag\/spike-lee\" target=\"_blank\" rel=\"noopener noreferrer\">Spike Lee<\/a>. Using his famous Mars Blackmon character as a contemporary to MJ, the iconic commercials became synonymous within the early stages of the Air Jordan lineage.<\/p>\n<p>In addition, Spike Lee continued to prop up the Air Jordan IV as he provided one of <a href=\"https:\/\/www.youtube.com\/watch?v=jc6_XgtOQgI\" target=\"_blank\" rel=\"noopener noreferrer\">most iconic scenes in America Cinema<\/a> within his 1989 classic film,&nbsp;<em>Do The Right Thing.&nbsp;<\/em><\/p>\n<p><!--nextpage--><\/p>\n<h2>Air Jordan IV Legacy<\/h2>\n<p>The legacy of the Air Jordan 4 continues to remain strong as approximately 38 different releases have occurred since the silhouette first launched over 25 years ago. With many retros receiving the remastered treatment in 2015, it&#8217;ll be interesting to witness how the consumer response continues to react&nbsp;going forward considering years continue to pass since MJ last graced the hardwood. However, with many athlete and celebrity sightings in the iconic Air Jordan IV silhouette, things may not change too drastically as the likes of LeBron James, Kid Cudi and <a href=\"https:\/\/www.snkrsday.com\/tag\/nfl\" target=\"_blank\" rel=\"noopener noreferrer\">AJ Green<\/a> have all be spotted in various models; subsequently continuing to boost its profile and popularity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s Thursday again and it wouldn&#8217;t be right if we didn&#8217;t provide you another installment of the Throwback Thursday. So&hellip;<\/p>\n","protected":false},"author":149,"featured_media":406545,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[1232703,3,1225574],"tags":[1225673,1205235,1206323,1225484],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Throwback Thursday: Air Jordan 4 | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Venture over to nicekicks.com to view the latest episode of Throwback Thursday as we explore the Air Jordan IV.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/throwback-thursday-air-jordan-4-2\/\" \/>\n<link rel=\"next\" href=\"https:\/\/www.snkrsday.com\/throwback-thursday-air-jordan-4-2\/2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Throwback Thursday: Air Jordan 4\" \/>\n<meta property=\"og:description\" content=\"Venture over to nicekicks.com to view the latest episode of Throwback Thursday as we explore the Air Jordan IV.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/throwback-thursday-air-jordan-4-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/matthalfhill\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-25T20:14:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-13T07:05:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2014\/09\/09.25.14-Air-Jordan-4-Throwback-Thursday-Lead.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"357\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matt Halfhill\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/www.twitter.com\/matthalfhill\" \/>\n<meta name=\"twitter:site\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Halfhill\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.snkrsday.com\/throwback-thursday-air-jordan-4-2\/\",\"url\":\"https:\/\/www.snkrsday.com\/throwback-thursday-air-jordan-4-2\/\",\"name\":\"Throwback Thursday: Air Jordan 4 | Snkrs Day\",\"isPartOf\":{\"@id\":\"https:\/\/www.snkrsday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.snkrsday.com\/throwback-thursday-air-jordan-4-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/throwback-thursday-air-jordan-4-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.snkrsday.com\/files\/2014\/09\/09.25.14-Air-Jordan-4-Throwback-Thursday-Lead.jpg\",\"datePublished\":\"2014-09-25T20:14:02+00:00\",\"dateModified\":\"2022-09-13T07:05:25+00:00\",\"description\":\"Venture over to nicekicks.com to view the latest episode of Throwback Thursday as we explore the Air Jordan IV.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.snkrsday.com\/throwback-thursday-air-jordan-4-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.snkrsday.com\/throwback-thursday-air-jordan-4-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/throwback-thursday-air-jordan-4-2\/#primaryimage\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2014\/09\/09.25.14-Air-Jordan-4-Throwback-Thursday-Lead.jpg\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2014\/09\/09.25.14-Air-Jordan-4-Throwback-Thursday-Lead.jpg\",\"width\":700,\"height\":357},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.snkrsday.com\/throwback-thursday-air-jordan-4-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.snkrsday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Air Jordans\",\"item\":\"https:\/\/www.snkrsday.com\/air-jordans\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Air Jordan 4\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.snkrsday.com\/#website\",\"url\":\"https:\/\/www.snkrsday.com\/\",\"name\":\"Snkrs Day\",\"description\":\"Sneakers News. 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