{"id":405990,"date":"2014-09-24T09:20:14","date_gmt":"2014-09-24T14:20:14","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=405990"},"modified":"2022-09-18T04:09:45","modified_gmt":"2022-09-18T09:09:45","slug":"adidas-x-pensole-earn-stripes-diaries-week-3","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/adidas-x-pensole-earn-stripes-diaries-week-3\/","title":{"rendered":"adidas x PENSOLE “Earn Your Stripes” Diaries – Week 3"},"content":{"rendered":"

Following the World Sneaker Championship, PENSOLE<\/strong><\/a> has partnered with adidas<\/strong> for the Earn Your Stripes<\/strong> program. This three week design program focuses on finding and developing the next generation of adidas footwear designers. 15 creatives in the fields of footwear design, CMF and 3D digital design will work with adidas and D’Wayne Edwards as part of this one of a kind experience. These are their stories.<\/em><\/p>\n

Sunday, September 14<\/h2>\n

Today marks the official beginning of the final week of adidas x Pensole \u201cEarn Your Stripes\u201d Program. The amazing journey is coming to an end as we prepare for presenting our projects at the Adidas Village later this week. The focus of today is to ensure that all design concepts are finalized so that materials can be chosen for our footwear Monday.<\/p>\n

D\u2019Wayne made his way to the studio around 10:00 AM to review our designs and to ensure teams were on schedule. We continued revising sketches and creating mockups for our footwear throughout the duration of the day. Tomorrow groups will meet with Suzette Henry (Color & Materials) to choose final materials for our projects.<\/p>\n

The overall experience of adidas x Pensole has been absolutely amazing. I\u2019ve learned so many things that will be beneficial to me in the future. Learning from one of the most accomplished designers in the history of footwear is also a great treat. Everyday D\u2019Wayne Edwards challenges us to think critically and to design with purpose rather than for aesthetic reasons. He’s the “Sensi” of footwear design and seems to use every opportunity he has to teach us valuable lessons for industry. He has also mastered the art of storytelling. He has great stories about his past with various brands and things that have happened during his 20 plus years in industry.<\/p>\n

I’ve also learned a lot about Adidas and the core principles of the brand. Going to the US headquarters and meeting various designers really allow you to understand what adidas is all about.<\/p>\n

I’m very blessed and grateful to have partaken in such a great event. I feel Pensole is something every aspiring footwear designer should participate in. It’s a great learning experience and prepares you mentally for the industry.<\/p>\n

<\/p>\n

Tuesday, September 16<\/h2>\n

With three days left it is definitely crunch time! As usual, the class gathered around D\u2019Wayne\u2019s desk to officially start the day. Today\u2019s focus of discussion was about really taking the time to think and reflect what role we want to play in the footwear design industry and what steps we need to take to successfully achieve our goal. Today\u2019s quote of the day was:<\/p>\n

\u201cIt’s not the load that breaks you down, it\u2019s the way you carry it\u201d – Lou Holtz<\/p>\n

D\u2019Wayne emphasized design is not a place to have weakness and as we continue to push through the last couple of days, we must keep up the same momentum and elevate. Along with that, he suggested the book 9 Things Successfully People Do Differently<\/em> by Heidi Grant.<\/p>\n

1.) Get specific
\n2.) Seize the moment to act on your goals
\n3.) Know exactly how far you have left to go
\n4.) Be a realistic optimist
\n5.) Focus on getting better, rather than being good
\n6.) Have a grip, don\u2019t quit
\n7.) Build your will power muscle
\n8.) Don\u2019t tempt fate
\n9.) Focus on what you will do, not what you won\u2019t do<\/p>\n

Following the discussion, we continued to further refine our designs. As the color and material designer for Team Ajee\u2019 Wilson, I met with my teammates to discuss color blocking strategies as well as finalize finishes for each material as they prepare to marker render their final concept.<\/p>\n

We also had the privilege of meeting the Senior Design & Innovation Recruiter at Adidas! He shared with us the Adidas recruitment process as well as how to stand out as a potential candidate. He also mentioned the growing opportunities available at Adidas, as the company is currently restructuring its organization. We are all very much excited to share our final designs on Friday at the Village, but until then – time to keep pushing!<\/p>\n Morning huddle with D\u2019Wayne!\n Dominic and Robert from Team Ajee\u2019 Wilson discuss revisions for their final concept\n Andy sharing Adidas\u2019 design recruitment process!\n

<\/p>\n

Wednesday, September 17<\/h2>\n

\u201cOpportunities are usually disguised as hard work, most people don\u2019t recognize them.\u201d
\n-Ann Landers<\/p>\n

Today\u2019s quote nicely sums up the Adidas x Pensole class. We have been given an amazing opportunity these three weeks, and to take advantage of this opportunity we have been working day and night. This week things have started getting very intense, our presentation at Adidas is only two days away and we still have a lot of work left to do.<\/p>\n

Today my group was fortunate enough to speak to Ajee Wilson, the Adidas athlete that we are designing for. She was very eager to answer our questions and help us out, and we were able to get some great feedback on our ideas.<\/p>\n

As we get closer to our deadline we are spending more and more time in the studio. Today was a long day, tomorrow will surely be even longer. But we are all focused on showing our best work at Adidas on Friday, so we\u2019re staying motivated.<\/p>\n

-Dominic Dina<\/p>\n D’Wayne explaining our deliverables for Friday\n Group 1 huddled around a phone talking to Ajee Wilson\n Xavier grinding out his linework\n Jaime describing the size of the pizza he had for lunch\n Messy studio\n

<\/p>\n

Thursday, September 18<\/h2>\n

One day left until presentations! Today was exciting and exhausting. We had Rob Lee, the Creative Director for Adidas Performance, come through the studio and had a fascinating talk with the students about his career. We also had the Red Bull crew come by to replenish our stock of their great product.<\/p>\n

We started the day with our last morning meeting with D\u2019Wayne. The quote D\u2019Wayne shared with us today was, \u201cWith confidence, you have won before you have started,\u201d by Marcus Garvey. This quote was very appropriate and inspiring since we are having our final presentations tomorrow. We also covered the designer\u2019s role in a focus group and how a focus group must be strategic to be productive.<\/p>\n

Rob Lee gave a great talk on how he came to be with Adidas. It was really interesting to hear about all the places he got to travel and the people he met all over the world. One interesting thing Rob said that stuck with me was that design needs to be more than just designers, it is good to network outside of the design world to create good design.<\/p>\n

All of the students are working late into the night to render our designs and craft our presentations for the big presentation at Adidas tomorrow.<\/p>\n

-Robert Patterson<\/p>\n Red Bull delivery!\n Rob telling us about his career and how he got to Adidas\n Rob talking to team 2 about their project\n Modeling the Earn Your Stripes T-Shirt we will be presenting in tomorrow\n Design Fuel\n

<\/p>\n

Friday, September 19<\/h2>\n

Today was officially the final day of Pensole x Adidas \u201cEarn Your Stripes\u201d Prorgram. Today started a little differently than usual, as D\u2019Wayne didn\u2019t provide us with his daily quote, book, and inspiration. Instead we raced to finish designs to take to the Adidas Village for our presentations. The majority of us stayed at Pensole over night to ensure all materials were complete for the big event. The moments leading up to our presentation became a blur as each hour disappeared right before us.<\/p>\n

We arrived at the Adidas campus roughly around 12:00 PM. As I took my first step into the Village I was reminded of the magnitude of the situation and the importance of this event. The purpose of this program was for us to showcase our creativity and our unique perspective on Adidas product. We were to explore footwear without the confines of corporate marketing and to showcase innovative concepts that could help shape the future of footwear!<\/p>\n

The day began with us meeting up with Lucy Nobles, as she invited us to a luncheon at The Adidas Village. We were all somewhat nervous as we got closer to the big event. The duration of lunch was fairly quite as we weren\u2019t sure what to expect in our near futures. We eventually made our way to the presentation room and began to formulate our presentation layouts. As we got closer to the 3:00 PM start time D\u2019Wayne called a final meeting with us to discuss the event.<\/p>\n

The final meeting was actually a motivational tactic by D\u2019Wayne, as he waited until the last minute to ensure us that we were mentally prepared for the presentation. It also became an award ceremony for those who completed the \u201cEarn Your Stripes\u201d event. D\u2019Wayne and Suzette gave us each a certificate, which symbolized our completion of the crash course accompanied by a gold metallic pencil and a card with the poem \u201cBelieve In Yourself\u201d by Emily Matthews. D\u2019Wayne went on to tell us that his mother gave him this poem when he was 16, and it has served as a source of inspiration throughout his life. At this particular moment I began to realize that conquering any dream or goal is totally possible if you believe in yourself and have faith in your endeavors. This poem will forever serve as a source of inspiration for me through my life and desired goals.<\/p>\n

As the event started the room began to fill with the \u201cwho\u2019s who\u201d of Adidas. There were some familiar faces in the crowd as we met various designers and directors during our three weeks in Portland. The presentations went very well and all three groups presented their perspective on designated Adidas categories. I really enjoyed discussing my project with members of the Adidas group as they provided awesome feedback and insight on product.<\/p>\n

As the Adidas event ended the majority of the crew and I went to celebrate at Tilt, a local restaurant known for their handcrafted burgers and large servings. It was awesome to relax and hear everyone\u2019s highlights of the final day and their overall experience in Portland. My experience at \u201cEarn Your Stripes\u201d was absolutely AMAZING as I enjoyed learning about the history of the brand and the ingenuity of Adi Dassler. I will cherish these memories for the rest of my life as I was given the opportunity of a lifetime to partake in the event.<\/p>\n

I would like to thank D\u2019Wayne, Suzette, Lucy and Adidas for making this possible.<\/p>\n

Thanks,<\/p>\n

-Xavier Jones<\/p>\n","protected":false},"excerpt":{"rendered":"

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