{"id":402425,"date":"2014-09-04T09:40:07","date_gmt":"2014-09-04T14:40:07","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=402425"},"modified":"2015-08-12T15:03:59","modified_gmt":"2015-08-12T19:03:59","slug":"under-armour-ceo-talks-kevin-durant","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/under-armour-ceo-talks-kevin-durant\/","title":{"rendered":"Under Armour CEO Talks Kevin Durant & His New Sneaker Deal"},"content":{"rendered":"

\u201cDo I take pleasure in that they paid $150 million more than they planned on paying? Absolutely.\u201d -Kevin Plank (Under Armour CEO)<\/strong><\/p>\n

Under Armour may not have been able to snatch Kevin Durant<\/a> away from Nike, but they definitely drove up the price. In a recent interview with Bloomberg TV<\/a>, UA CEO Kevin Plank<\/strong> sat down to discuss the entire story of KD’s recent sneaker free agency, in which he expressed his satisfaction for having an impact. After his previous deal expired last month, the reigning NBA MVP inked a new deal that could be worth more than $300 million over 10 years<\/em>, after Under Armour trumped their original offer and raised the bar. Plank later goes on to explain how he believes his brand sent a clear message to the entire world of sports with their contention in Durant’s decision, as well their signing of Gisele B\u00fcndchen and the future of Under Armour. Click play on the video below to hear all of what Kevin Plank had to say in detail, and tell us what you think in the comment section underneath.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cDo I take pleasure in that they paid $150 million more than they planned on paying? Absolutely.\u201d -Kevin Plank (Under…<\/p>\n","protected":false},"author":4655,"featured_media":402428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,1225663,27],"tags":[1083,1220196],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nUnder Armour CEO Talks Kevin Durant & His New Sneaker Deal | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Under Armour CEO Kevin Plank recently sat down to do an interview where he discussed Kevin Durant's new sneaker deal and its impact on UA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/under-armour-ceo-talks-kevin-durant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Under Armour CEO Talks Kevin Durant & His New Sneaker Deal\" \/>\n<meta property=\"og:description\" content=\"Under Armour CEO Kevin Plank recently sat down to do an interview where he discussed Kevin Durant's new sneaker deal and its impact on UA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/under-armour-ceo-talks-kevin-durant\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-04T14:40:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-08-12T19:03:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2014\/09\/Under-Armour-CEO-Talks-Kevin-Durant.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"357\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jordan Howenstine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:site\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordan Howenstine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.snkrsday.com\/under-armour-ceo-talks-kevin-durant\/\",\"url\":\"https:\/\/www.snkrsday.com\/under-armour-ceo-talks-kevin-durant\/\",\"name\":\"Under Armour CEO Talks Kevin Durant & His New Sneaker Deal | Snkrs Day\",\"isPartOf\":{\"@id\":\"https:\/\/www.snkrsday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.snkrsday.com\/under-armour-ceo-talks-kevin-durant\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/under-armour-ceo-talks-kevin-durant\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.snkrsday.com\/files\/2014\/09\/Under-Armour-CEO-Talks-Kevin-Durant.png\",\"datePublished\":\"2014-09-04T14:40:07+00:00\",\"dateModified\":\"2015-08-12T19:03:59+00:00\",\"description\":\"Under Armour CEO Kevin Plank recently sat down to do an interview where he discussed Kevin Durant's new sneaker deal and its impact on UA.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.snkrsday.com\/under-armour-ceo-talks-kevin-durant\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.snkrsday.com\/under-armour-ceo-talks-kevin-durant\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/under-armour-ceo-talks-kevin-durant\/#primaryimage\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2014\/09\/Under-Armour-CEO-Talks-Kevin-Durant.png\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2014\/09\/Under-Armour-CEO-Talks-Kevin-Durant.png\",\"width\":700,\"height\":357,\"caption\":\"Under-Armour-CEO-Talks-Kevin-Durant\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.snkrsday.com\/under-armour-ceo-talks-kevin-durant\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.snkrsday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Columns\",\"item\":\"https:\/\/www.snkrsday.com\/columns\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Video\",\"item\":\"https:\/\/www.snkrsday.com\/columns\/video\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Under Armour CEO Talks Kevin Durant & His New Sneaker Deal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.snkrsday.com\/#website\",\"url\":\"https:\/\/www.snkrsday.com\/\",\"name\":\"Snkrs Day\",\"description\":\"Sneakers News. 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