{"id":374789,"date":"2014-04-16T08:47:27","date_gmt":"2014-04-16T13:47:27","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=374789"},"modified":"2022-09-16T20:57:03","modified_gmt":"2022-09-17T01:57:03","slug":"is-greats-brand-poised-to-change-the-sneaker-game","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/is-greats-brand-poised-to-change-the-sneaker-game\/","title":{"rendered":"Is Greats Brand Poised to Change the Sneaker Game?"},"content":{"rendered":"<p>Is <strong>Greats Brand<\/strong> poised to change the sneaker game? An announcement of <a href=\"http:\/\/www.fastcompany.com\/3029013\/can-affordable-fashion-sneakers-ever-be-cool\" target=\"_blank\" rel=\"noopener\">a $1.5 Million seed funding round<\/a> has the blogosphere buzzing, but it&#8217;s their business methods and backings that have industry heads taking notice.<\/p>\n<p>Based off quick turnaround time and straight to consumer online sales, <a title=\"Greats Brand\" href=\"http:\/\/greatsbrand.com\/#.\" target=\"_blank\" rel=\"noopener\">Greats Brand<\/a> has an edge that major companies can&#8217;t compete with. Greats shoots to design, produce and sell new product all within a four month window. Conversely, major brands operate on closer to an 18 month schedule. As the internet continues to influence consumption in the sneaker sector, Greats looks to take advantage of that trend by cutting costs through online sales. The desired result is incredibly trending product at a low price with no middleman.<\/p>\n<p>Greats Brand is led by Ryan Babenzien and Jon Buscemi. Following his work with Gourmet, Buscemi has seen recent acclaim in the footwear market for his Buscemi line, a high-end, designer sneaker collection that has seen wear from hip-hop elite, collaborations with En Noir and placement at Kith and Barneys. Aside from Babenzien and Buscemi, Greats Brand has also partnered with menswear icon Nick Wooster. Stays tuned to Snkrs Day for more news from Greats Brand.<\/p>\n<p>Source: <a title=\"OOTLYFE\" href=\"http:\/\/ootlyfe.com\/greats-brand-is-about-to-blow-up-the-shoe-game\/\" target=\"_blank\" rel=\"noopener\">OOTLYFE<\/a><\/p>\n<p>Video by <a title=\"Hypebeast TV\" href=\"http:\/\/hypebeast.com\/\" target=\"_blank\" rel=\"noopener\">Hypebeast TV<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Greats Brand poised to change the sneaker game? An announcement of $1.5 Million in seed funding has the blogosphere buzzing, but it&#8217;s their business methods and backings that have industry heads taking notice.<\/p>\n<p>Based off quick turnaround time and straight to consumer online sales, Greats Brand has an edge that major companies can&#8217;t compete with. Greats shoots to design, produce and sell new product all within a four month window. Conversely, major brands operate on closer to an 18 month schedule. As the internet continues to influence consumption in the sneaker sector, Greats looks to take advantage of that trend by cutting costs through online sales. The desired result is incredibly trending product at a low price with no middleman.<\/p>\n<p>Is Greats Brand poised to change the sneaker game? An announcement of a $1.5 Million seed funding round has the blogosphere buzzing, but it&#8217;s their business methods and backings that have industry heads taking notice.<br \/>\nBased off quick turnaround time and straight to consumer online sales, Greats Brand has an edge that major companies can&#8217;t compete with. Greats shoots to design, produce and sell new product all within a four month window. Conversely, major brands operate on closer to an 18 month schedule. As the internet continues to influence consumption in the sneaker sector, Greats looks to take advantage of that trend by cutting costs through online sales. The desired result is incredibly trending product at a low price with no middleman.<\/p>\n<p>Is Greats Brand poised to change the sneaker game? An announcement of a $1.5 Million seed funding round has the blogosphere buzzing, but it&#8217;s their business methods and backings that have industry heads taking notice.<br \/>\nBased off quick turnaround time and straight to consumer online sales, Greats Brand has an edge that major companies can&#8217;t compete with. Greats shoots to design, produce and sell new product all within a four month window. Conversely, major brands operate on closer to an 18 month schedule. As the internet continues to influence consumption in the sneaker sector, Greats looks to take advantage of that trend by cutting costs through online sales. The desired result is incredibly trending product at a low price with no middleman.<\/p>\n<p>Greats Brand is led by Ryan Babenzien and Jon Buscemi. Following his work with Gourmet, Buscemi has seen recent acclaim in the footwear market for his Buscemi line, a high-end, designer sneaker collection that has seen wear from hip-hop elite, collaborations with En Noir and placement at Kith and Barneys. Aside from Babenzien and Buscemi, Greats Brand has also partnered with menswear icon Nick Wooster. Stays tuned to Snkrs Day for more news from Greats Brand.<\/p>\n","protected":false},"author":2415,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[1225878],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Greats Brand Poised to Change the Sneaker Game? | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Is Greats Brand Poised to Change the Sneaker Game? shoes. 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Snkrs Day has release dates, prices, and where to find Is Greats Brand Poised to Change the Sneaker Game? for sale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/is-greats-brand-poised-to-change-the-sneaker-game\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-16T13:47:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-17T01:57:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2016\/10\/asnkrsdaya-logo-959-400.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"959\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ian Stonebrook\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:site\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ian Stonebrook\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.snkrsday.com\/is-greats-brand-poised-to-change-the-sneaker-game\/\",\"url\":\"https:\/\/www.snkrsday.com\/is-greats-brand-poised-to-change-the-sneaker-game\/\",\"name\":\"Is Greats Brand Poised to Change the Sneaker Game? | Snkrs Day\",\"isPartOf\":{\"@id\":\"https:\/\/www.snkrsday.com\/#website\"},\"datePublished\":\"2014-04-16T13:47:27+00:00\",\"dateModified\":\"2022-09-17T01:57:03+00:00\",\"description\":\"Where to buy Is Greats Brand Poised to Change the Sneaker Game? shoes. 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