{"id":349956,"date":"2013-11-25T17:48:33","date_gmt":"2013-11-25T23:48:33","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=349956"},"modified":"2018-08-27T17:17:38","modified_gmt":"2018-08-27T21:17:38","slug":"kanye-west-partners-with-adidas","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/kanye-west-partners-with-adidas\/","title":{"rendered":"BREAKING: Kanye West Partners with adidas"},"content":{"rendered":"

While rumors have whirled for days if not weeks, Kanye West<\/strong> announced today in an interview with Angie Martinez on Hot 97<\/a> that he has partnered with adidas<\/strong>. In the interview, West mentions taking the deal with adidas while addressing the passion put into the Nike Air Yeezy designs and his previous deal with Nike:<\/p>\n

“I asked them when the Yeezy “Red Octobers” are coming out. I asked them, me Kanye West, asked Nike when’s it coming out. They said, ‘we’re not sure yet.’ They let me design two shoes over five years. And I’m happy I could design them, but they ain’t do me no favor because Eminem designed a shoe, Pharrell designed a shoe. I just designed the Yeezys. I turned up, because I was in fourth grade designing Jordans and I brought back that feeling. You ain’t never felt that way about a shoe, since the Jordans, the way people feel about the Yeezys. I put that feeling. The same feeling that I put in College Dropout<\/em>, Graduation<\/em>, 808s<\/em>, I put that feeling in there.<\/p>\n

“So then I start turning up in the BBC interview, so [Nike] said, ‘ok cool, we\u2019re gonna give you a bigger sandbox to play in. We\u2019re gonna give you this amount right here to design, and two collections a year, and 30 SKUs \u2014 that\u2019s the amount of items that you have. Would that make you happy, Kanye?’ And I said, ‘well I need royalties.’ It\u2019s not even like I have a joint venture. At least give me some royalties. Michael Jordan has 5%, that business is $2 billion. He makes a $100 million dollars a year off of 5% royalties. Nike told me, ‘we can\u2019t give you royalties because you\u2019re not a professional athlete.’ I told them, ‘I go to the Garden and go one on NO ONE. I\u2019m a performance athlete.’<\/p>\n

“So the old me, without a daughter, would have taken the Nike deal because I just love Nikes so much. But the new me, with a daughter, takes the adidas deal because I have royalties and I have to provide for my family.”<\/p>\n

Stay tuned to Snkrs Day for updates on the partnership with Kanye West and adidas. Give us your feedback on Kanye’s pairing with the Three Stripes in the comment section.<\/p>\n

Sources: Miss Info<\/a> & Complex<\/a><\/p>\n

Photo by FameFlynet via Zimbio<\/a><\/p>\n

Updated with video spotted at Nah Right<\/p>\n","protected":false},"excerpt":{"rendered":"

While rumors have whirled for days if not weeks, Kanye West announced today in an interview with Angie Martinez on Hot 97 that he has partnered with adidas. In the interview, West mentions taking the deal with adidas while addressing the passion put into the Nike Air Yeezy designs and his previous deal with Nike:<\/p>\n

“So then I start turning up in the BBC interview, so [Nike] said, ok cool, we\u2019re gonna give you a bigger sandbox to play in. We\u2019re gonna give you this amount right here to design, and two collections a year, and 30 skews \u2014 that\u2019s the amount of items that you have. Would that make you happy, Kanye? And I said, well I need royalties. It\u2019s not even like I have a joint venture. At least give me some royalties. Michael Jordan has 5%, that business is $2 billion. He makes a $100 million dollars a year off of 5% royalties. Nike told me we can\u2019t give you royalties because you\u2019re not a professional athlete. I told them, I go to the Garden and go one on NO ONE. I\u2019m a performance athlete. Did I really ANYTHING? YES! Did I really EVERYTHING. 100,000 percent. I\u2019m 100,000 percent all the times. It\u2019s people that work in offices trying to tell me how to think. I gotta better perspective. I live in Paris.<\/p>\n

“So the old me, without a daughter, would have taken the Nike deal because I just love Nikes so much. But the new me, with a daughter, takes the adidas deal because I have royalties and I have to provide for my family.”<\/p>\n

Stay tuned to Snkrs Day for updates on the partnership with Kanye West and adidas. Give us your feedback on Kanye’s pairing with the Three Stripes in the comment section.<\/p>\n

Sources: Miss Info & Complex<\/p>\n","protected":false},"author":2415,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[1222109,1220842,101,1216541],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nBREAKING: Kanye West Partners with adidas | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy BREAKING: Kanye West Partners with adidas shoes. 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