{"id":349956,"date":"2013-11-25T17:48:33","date_gmt":"2013-11-25T23:48:33","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=349956"},"modified":"2018-08-27T17:17:38","modified_gmt":"2018-08-27T21:17:38","slug":"kanye-west-partners-with-adidas","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/kanye-west-partners-with-adidas\/","title":{"rendered":"BREAKING: Kanye West Partners with adidas"},"content":{"rendered":"
While rumors have whirled for days if not weeks, Kanye West<\/strong> announced today in an interview with Angie Martinez on Hot 97<\/a> that he has partnered with adidas<\/strong>. In the interview, West mentions taking the deal with adidas while addressing the passion put into the Nike Air Yeezy designs and his previous deal with Nike:<\/p>\n “I asked them when the Yeezy “Red Octobers” are coming out. I asked them, me Kanye West, asked Nike when’s it coming out. They said, ‘we’re not sure yet.’ They let me design two shoes over five years. And I’m happy I could design them, but they ain’t do me no favor because Eminem designed a shoe, Pharrell designed a shoe. I just designed the Yeezys. I turned up, because I was in fourth grade designing Jordans and I brought back that feeling. You ain’t never felt that way about a shoe, since the Jordans, the way people feel about the Yeezys. I put that feeling. The same feeling that I put in College Dropout<\/em>, Graduation<\/em>, 808s<\/em>, I put that feeling in there.<\/p>\n “So then I start turning up in the BBC interview, so [Nike] said, ‘ok cool, we\u2019re gonna give you a bigger sandbox to play in. We\u2019re gonna give you this amount right here to design, and two collections a year, and 30 SKUs \u2014 that\u2019s the amount of items that you have. Would that make you happy, Kanye?’ And I said, ‘well I need royalties.’ It\u2019s not even like I have a joint venture. At least give me some royalties. Michael Jordan has 5%, that business is $2 billion. He makes a $100 million dollars a year off of 5% royalties. Nike told me, ‘we can\u2019t give you royalties because you\u2019re not a professional athlete.’ I told them, ‘I go to the Garden and go one on NO ONE. I\u2019m a performance athlete.’<\/p>\n “So the old me, without a daughter, would have taken the Nike deal because I just love Nikes so much. But the new me, with a daughter, takes the adidas deal because I have royalties and I have to provide for my family.”<\/p>\n Stay tuned to Snkrs Day for updates on the partnership with Kanye West and adidas. Give us your feedback on Kanye’s pairing with the Three Stripes in the comment section.<\/p>\n Sources: Miss Info<\/a> & Complex<\/a><\/p>\n