{"id":348761,"date":"2013-11-20T18:52:58","date_gmt":"2013-11-21T00:52:58","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=348761"},"modified":"2018-05-15T12:31:34","modified_gmt":"2018-05-15T16:31:34","slug":"business-of-fashion-offers-an-inside-look-at-nikes-htm","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/business-of-fashion-offers-an-inside-look-at-nikes-htm\/","title":{"rendered":"Business of Fashion Offers an Inside Look at Nike&#8217;s HTM"},"content":{"rendered":"<p><strong>Nike<\/strong>&#8216;s true source behind their continuous innovation comes straight from <strong>HTM<\/strong>, a three-headed design collaboration between Nike CEO\u00a0<strong>Mark Parker<\/strong>, legendary designer <strong>Tinker Hatfield<\/strong>, and cultural consultant <strong>Hiroski Fujiwara<\/strong>. An acronym of the three thinkers&#8217; names, HTM has been developed to &#8220;\u201cto amplify new innovations, reinterpret existing designs, and explore concepts that take the brand to new places.\u201d Taking knowledge from past successes and failures, Hiroski, Tinker and Mark casually meet at Nike&#8217;s Beaverton headquarters to basically predict the future and map out Nike&#8217;s next moves. Check out the imagery of their coffee table meetings, which include an array of HTM exclusives, and then jump to <a href=\"http:\/\/www.businessoffashion.com\/2013\/11\/nikes-spirit-machine.html\" target=\"_blank\"><strong>Business of Fashion<\/strong><\/a> to get the whole story and inside scoop on Nike&#8217;s leaders.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike&#8217;s true source behind their continuous innovation comes straight from HTM, a three-headed design collaboration between Nike CEO Mark Parker, legendary designer Tinker Hatfield, and cultural consultant Hiroski Fujiwara. An acronym of the three thinkers&#8217; names, HTM has been developed to &#8220;\u201cto amplify new innovations, reinterpret existing designs, and explore concepts that take the brand to new places.\u201d Taking knowledge from past successes and failures, Hiroski, Tinker and Mark casually meet at Nike&#8217;s Beaverton headquarters to basically predict the future and map out Nike&#8217;s next moves. Check out the imagery of their coffee table meetings, which include an array of HTM exclusives, and then jump to Business of Fashion to get the whole story and inside scoop on Nike&#8217;s leaders.<\/p>\n","protected":false},"author":4655,"featured_media":348756,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[1206559,1204422],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business of Fashion Offers an Inside Look at Nike&#039;s HTM | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Business of Fashion Offers an Inside Look at Nike&#039;s HTM shoes. Snkrs Day has release dates, prices, and where to find Business of Fashion Offers an Inside Look at Nike&#039;s HTM for sale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/business-of-fashion-offers-an-inside-look-at-nikes-htm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business of Fashion Offers an Inside Look at Nike&#039;s HTM\" \/>\n<meta property=\"og:description\" content=\"Where to buy Business of Fashion Offers an Inside Look at Nike&#039;s HTM shoes. Snkrs Day has release dates, prices, and where to find Business of Fashion Offers an Inside Look at Nike&#039;s HTM for sale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/business-of-fashion-offers-an-inside-look-at-nikes-htm\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-21T00:52:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-15T16:31:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2013\/11\/032c-Tinker-Hatfield-Nike-HTM-500x3271.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"382\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordan Howenstine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:site\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordan Howenstine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.snkrsday.com\/business-of-fashion-offers-an-inside-look-at-nikes-htm\/\",\"url\":\"https:\/\/www.snkrsday.com\/business-of-fashion-offers-an-inside-look-at-nikes-htm\/\",\"name\":\"Business of Fashion Offers an Inside Look at Nike's HTM | Snkrs Day\",\"isPartOf\":{\"@id\":\"https:\/\/www.snkrsday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.snkrsday.com\/business-of-fashion-offers-an-inside-look-at-nikes-htm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/business-of-fashion-offers-an-inside-look-at-nikes-htm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.snkrsday.com\/files\/2013\/11\/032c-Tinker-Hatfield-Nike-HTM-500x3271.jpg\",\"datePublished\":\"2013-11-21T00:52:58+00:00\",\"dateModified\":\"2018-05-15T16:31:34+00:00\",\"description\":\"Where to buy Business of Fashion Offers an Inside Look at Nike's HTM shoes. 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