{"id":300132,"date":"2013-05-29T15:15:02","date_gmt":"2013-05-29T20:15:02","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=300132"},"modified":"2018-05-14T08:07:56","modified_gmt":"2018-05-14T12:07:56","slug":"evaluating-the-reality-of-restocks","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/evaluating-the-reality-of-restocks\/","title":{"rendered":"Evaluating the Reality of Restocks"},"content":{"rendered":"

Restock. The emotions this word evokes range from utter excitement to unreserved bitterness. By definition, to \u201crestock\u201d is to replenish supply after depletion. In layman\u2019s terms, provide additional supply. Shoes such as the Nike LeBron X \u201cCork,\u201d \u00a0Air Jordan 9 \u201cDoernbecher\u201d and Air Jordan 3 Retro \u201988 have all been restocked at various outlets in the past few months, either randomly or scheduled. If a sought after shoe becomes available again after initially selling out, why would anyone possibly be upset about that? More importantly, what, if any, effect does the recent restocking trend mean for the future of the sneaker community? Many theories have been conspired, but today we take an objective look at the Reality of the Restock<\/strong>.<\/p>\n Nike announces a huge restock in April 2013\n

Remember when there were constant complaints about lack of supply? Most in business understand the basic rules of supply and demand, and that limitless supply of any product devalues it immeasurably. After serious evalution, one would quickly realize that there is no possible way for manufacturers to meet the demand for a popular shoe. The only viable option is to restock them in limited quantities. This may not satisfy every person wanting a specific pair of shoes, but it does offer a second opportunity to purchase. Prior to recent restock methods, customers would have to tread the uncertain (and sometimes treacherous) waters of the resale market, where shoes can be sold for unsightly prices, and \u201cshipping mishaps\u201d are also a possibility. Is that route better than a chance at retail price and safe shipping that you are able to track?<\/p>\n

Speaking of resellers, they may actually have the largest gripe against restocking. It has become a common practice for people to purchase sought after sneakers with the sole purpose of making a quick buck off of them. In the case of Twitter RSVP, TweetBots have reserved numerous pairs of these shoes, which prevent actual customers from getting their hands on them. Sneaker purists consider this trend extremely disturbing. Restocking these kicks can hinder the profits of those copping in hopes to flip a shoe for inflated prices within a week. Customers are more likely to wait it out in hopes of a restock. Since the true \u201crelease date\u201d product has become something of an anomaly, waiting out a product does not seem as bad as previous years, when the only hope was for a retro down the road.<\/p>\n Comic from SN’eads by Ree<\/a>\n


\nWith that said, however, retail has not seen a dip at all. When asked if restocking affected initial sales, Greg Grovey, manager at the Snkrs Day retail store in Austin, TX, replied, \u201cI don\u2019t think so. We’ve seen the \u201cPlayoff\u201d Air Jordan 11s restock like four times, and every time people are excited about them. It\u2019s always going to be somebody who missed out for whatever reason, or somebody who wants to double up who wants them. Jordan Brand could restock the same shoe 12 times, and all 12 times they would sell out.\u201d<\/p>\n

This thought is echoed loud and clear by the speed at which restock becomes \u201cout of stock\u201d on websites, such as Nike.\u00a0Restocking product, however, is not a recent phenomenon. For decades, you could mosey into a sneaker retailer without a plan, and notice your favorite shoe serendipitously sitting on the shelf. There was little uproar then, because there were less retailers then. The point is, there is absolutely no way to please an entire community, and it is even more difficult to make the ever-growing sneaker community happy. True, the days of the campout may be long gone. True, the idea of owning an exclusive pair of a popular shoe may be fading. True, the sneaker community may be changing. However, who says change is a bad thing? Violence has broken out during campouts in recent years. The rare shoe is still available in the form of other brands. Here is your chance to diversify your collection, and stand out in the way you wish to by having the latest Jordans or popular Nikes. On the other hand, a restock allows you the chance to grab one of those pairs you may have missed out on. \u00a0It is, however, the job of blogs and other outlets, such as this one, to distribute factual information. Many times, the resentful feelings stem from inaccurate information leading to disappointed customers.<\/p>\n Finish Line randomly restocked Jordan favorites in February 2013\n

We are not here to advocate or protest the restock. We figure, maybe naively, the more available the merrier. The restock seems to be a trend that will be around for a while. As with any evolution, it is difficult to accept at first, but with time and proper perspective, can become a tolerated part of the society. Eventually, those who want a specific shoe will have them. A popular shoe will likely will either retro or restock. So, the reality of restocks is that they do not help or hurt. They are not a pro or a con. They are simply an added piece to the ever-growing sensation, commonly called the “sneaker game.” Love them or hate them, restocks are here to stay, at least as long as the demand for sneakers remains high.<\/p>\n","protected":false},"excerpt":{"rendered":"

Restock. The emotions this word evokes range from utter excitement to unreserved bitterness. By definition, to \u201crestock\u201d is to replenish supply after depletion. In layman\u2019s terms, provide additional supply. Shoes such as the Nike LeBron X \u201cCork,\u201d Nike Air Yeezy 2, Air Jordan 9 \u201cDoernbecher\u201d and Air Jordan 3 Retro \u201988 have all been restocked at various outlets in the past few months, either randomly or scheduled. If a sought after shoe becomes available again after initially selling out, why would anyone possibly be upset about that? More importantly, what, if any, effect does the recent restocking trend mean for the future of the sneaker community? Many theories have been conspired, but today we take an objective look at the Reality of the Restock.<\/p>\n

Remember when there were constant complaints of lack of supply? Most in business understand the basic rules of supply and demand, and that limitless supply of any product devalues it immeasurably. If really evaluated, one would quickly realize that there is no possible way for manufacturers to meet the demand for a popular shoe. The only viable option is to restock them in limited quantities. This may not satisfy every person wanting a pair of a specific shoe, but it gives a second opportunity to purchase. Prior to the recent restocking methods, customers would have to tread the uncertain (and sometimes treacherous) waters of resellers, where shoes can be sold for unsightly prices, and \u201cshipping mishaps\u201d are more likely. Is that route better than a chance at retail price, and safe shipping that you are able to track?<\/p>\n

Speaking of resellers, they may actually have the largest gripe against restocking. It has become a common practice for people to purchase sought after sneakers with the sole purpose of making a quick buck out of them. In the case of the Twitter RSVP, TweetBots have reserved numerous pairs of these shoes, which prevent actual customers from getting their hands on them. Sneaker purists consider this trend extremely disturbing. Restocking these kicks causes detriment to those copping in hopes to flip them for inflated prices within a week. Customers are more likely to wait it out in hopes of a restock. Since the true \u201crelease date\u201d product has become something of an anomaly, waiting out a product does not seem as bad as previous years, when the only hope for a retro down the road.<\/p>\n


\nWith that said, however, retail has not seen a dip at all. When asked if restocking affected initial sales, Greg Grovey, store manager at our retail store in Austin, TX, replied, \u201cI don\u2019t think so. We’ve seen the \u201cBred\u201d Air Jordan 11s restock like four times, and every time people are excited about them. It\u2019s always going to be somebody who missed out for whatever reason, or somebody who wants to double up who wants them. Jordan Brand could restock the same shoe 12 times, and all 12 times they would sell out.\u201d This thought is echoed loud, and clear by the speed at which restock becomes \u201cout of stock\u201d on websites, such as Nike.<\/p>\n

Restocking product is not a recent phenomenon. For decades, you could mosey into a sneaker retailer without a plan, and notice your favorite shoe serendipitously sitting on the shelf. There was little uproar then, because there were less outlets then. The point is, there is absolutely no way to please an entire community, and even more difficult to make the ever growing sneaker community happy. True, the days of the camp out may be long gone. True, the idea of owning an exclusive pair of a popular shoe may be fading. True, the sneaker community may be changing. However, who says change is a bad thing? Violence has broken out during campouts in recent years. The rare shoe is still available in the forms of other brands. Here is your chance to diversify your collection, and stand out in the way you wish to by having the latest Jordans or popular Nikes. On the other hand, the restock allows you the chance to grab one of those pairs you may have missed out on. \u00a0It is, however, the job of blogs and other outlets, such as this one, to distribute factual information. Many times the resentful feelings stem from inaccurate information leading to disappointed customers.<\/p>\n

We are not here to advocate or protest the restock. We figure, maybe naively, the more available the merrier. The restock seems to be a trend that will be around for a while. As with any evolution, it is difficult to accept at first, but with time and proper perspective, can become an accepted part of the society. Eventually, those who want a specific shoe will have them. They will either retro or restock. So, the reality of restocks is that they do not help or hurt. They are not a pro or a con. They are simply an added piece to an ever-growing phenomenon. Love them or hate them, restocks are here to stay\u2026for now.<\/p>\n","protected":false},"author":4653,"featured_media":300152,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[618],"tags":[1225537],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nEvaluating the Reality of Restocks | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Snkrs Day evaluates the reality of the of restock. The recent trend has caused an uproar among sneaker enthusiasts. 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