{"id":298407,"date":"2013-05-21T14:08:25","date_gmt":"2013-05-21T19:08:25","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=298407"},"modified":"2022-09-16T15:34:49","modified_gmt":"2022-09-16T20:34:49","slug":"the-history-of-the-nike-hyperdunk-series","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/the-history-of-the-nike-hyperdunk-series\/","title":{"rendered":"The History of the Nike Hyperdunk Series"},"content":{"rendered":"<p>Since debuting in 2008, the <strong>Nike Hyperdunk<\/strong> franchise has remained among the top performers in basketball. Over the years, the designs have differed in the series, as have the cushioning technology and endorsers associated with the model. As the Hyperdunk 2013 sees its official unveiling today, we take a look back at the tech and time that has gone into this famed Hyperdunk franchise.<\/p>\n<h2>Nike Hyperdunk<\/h2>\n<p><strong>Year:<\/strong> 2008<br \/>\n<strong>Key Endorsers:<\/strong> Kobe Bryant, Olympic Athletes<\/p>\n<p>In 2008, Nike Basketball might not have been hurting for innovation, but US Hoops was certainly hurting for a gold medal. While the Nike Hyperdunk would become more or less the official shoe for all Swoosh-sponsored countries, it will forever be tied to the 2008 American Men\u2019s roster and their leader, Kobe Bryant.<\/p>\n<p>The Black Mamba was in mid-stride of his own set of Swoosh sneakers in the summer of &#8217;08, coming off the progressive Zoom Kobe III. After blazing the trail for the Huarache 2k4 and 2k5, Nike went back to the Kobester to cook up arguably the brand\u2019s best viral marketing campaign ever. Jumping over a speeding Aston Martin, Kobe propelled the Hyperdunk to the most talked about shoe in gyms, on the internet and in the streets.<\/p>\n<p>Attention and endorsement aside, the shoe also debuted Flywire technology and Lunar cushioning on the hardwood.\u00a0Visually and physically, these attributes emphasized the lightweight movement that shifted the performance basketball category.\u00a0Such innovation\u00a0saw a resurgence in performance basketball interest and consumption, raising the bar for a non-signature shoe release and making \u2018lightweight\u2019 the catalyst for a hoops shoe. Hardcore hoopers still swear by this model, but would argue that durability was an issue due to first generation Lunar cushioning bottoming out over time.<\/p>\n<h2>Nike Hypermax<\/h2>\n<p><strong>Year:<\/strong> 2009<br \/>\n<strong>Key Endorsers:<\/strong> Drew Gooden, Chris Bosh, Carlos Boozer<\/p>\n<p>While the Nike Hyperdunk saw traction in <em>Kicks On Court<\/em> for the entire 2008-09 season, its buffed-up brethren the Hypermax made its debut in unannounced fashion on the feet of pro players. The shoe featured the same upper engineering as the Hyperdunk, updated with a sturdy sole that featured full-length Air Max cushioning. An ankle strap was also present on this post oriented model. Many of Nike\u2019s Force camp members saw PE versions for play, but the bulkier model is probably most known for the \u2018No Flywire\u2019 releases that gained the casual crossover success lacked on the slender Hyperdunk.<\/p>\n<p><!--nextpage--><\/p>\n<h2>Nike Hyperdunk 2010<\/h2>\n<p><strong>Year:<\/strong> 2010<br \/>\n<strong>Key Endorsers:<\/strong> Dirk Nowitzki<\/p>\n<p>The OG Hyperdunk was strong enough to last a whole summer and an NBA season to follow. In many ways, the Nike Hyperize was the spin-off sequel, garnering positive attention for design and campaign, but not scoring as strong in performance. In 2010, the franchise name came back with the Nike Hyperdunk 2010. Styling was similar to the \u201808 oddity, proving stronger and more streamlined when evolved. The glossy Flywire seen on the Kobe V was carried over on this model, making for a more flexible upper with less pinching. Zoom Air was also added to the forefoot.<\/p>\n<p>Though not an icon on the level of Kobe Bryant, Dirk Nowitizki proved to be every bit elite, wearing the Hyperdunk 2010 during his triumphant \u201810-\u201911 season. Dirk beat the star-studded Miami Heat in a PE pair of Hyperdunk 2010s in the NBA Finals, capping off an incredible playoff run and his first title. He also received a Germany makeup for the prior summer\u2019s FIBA play, though he did not participate.<\/p>\n<h2>Nike Air Max Hyperdunk 2010<\/h2>\n<p><strong>Year:<\/strong> 2010<br \/>\n<strong>Key Endorsers:<\/strong> LaMarcus Aldridge, Carlos Boozer<\/p>\n<p>Adding to team unity and catering to big men, the Hyperdunk 2010 also released in an Air Max assisted version. Such cushioning was designed to be built better for larger athletes that require more padding and response than Lunar Foam and Zoom Air technology provide. The model was bolstered with an ankle strap for added lockdown and support.<\/p>\n<p><!--nextpage--><\/p>\n<h2>Nike Zoom Hyperdunk 2011<\/h2>\n<p><strong>Year:<\/strong> 2011<br \/>\n<strong>Key Endorsers:<\/strong> Blake Griffin<\/p>\n<p>While previous Hyperdunk launches were bolstered by international play, the Zoom Hyperdunk 2011 saw support from Blake Griffin. This updated design saw similar styling to previous editions, reliant on Flywire construction in more breathable manner than the 2010 version. Zoom Air was present in the forefoot for performance, while PE colorways added popularity on the casual front.<\/p>\n<h2>Nike Air Max Hyperdunk 2011<\/h2>\n<p><strong>Year:<\/strong> 2011<br \/>\n<strong>Key Endorsers:<\/strong> Chris Bosh<\/p>\n<p>Playing the background in a guard-oriented market, the Air Max Hyperdunk 2011 carried over the cushioning from last year\u2019s model while dropping the strap. Sleeker styling made for a more versatile version, paired with slender, dynamic forwards like Chris Bosh, as opposed to conventional back to the basket big men.<\/p>\n<p><!--nextpage--><\/p>\n<h2>Nike Hyperdunk 2012<\/h2>\n<p style=\"text-align: center;\">\n<p><strong>Year:<\/strong> 2012<br \/>\n<strong>Key Endorsers:<\/strong> LeBron James, Blake Griffin, Kyrie Irving<\/p>\n<p>Also known as the Lunar Hyperdunk, or in some cases, the Hyperdunk+, the Nike Hyperdunk 2012 brought both titled technologies to that summer\u2019s Olympic Games. Launching in London, the shoe saw a return to Lunar cushioning with a basketball-specific Lunarlon sole. In addition, the Hyperdunk 2012 became the first hoops shoe to be Nike+ compatible, offering the ability to track and share movement statistics from play with mobile devices. LeBron James became the face of the model for most of team USA\u2019s Olympic run, later debuting his own signature in the Gold Medal game.<\/p>\n<p>Airborne endorser Blake Griffin would once again push the shoe with help from fresh faced Flight camp member Kyrie Irving. The model has retained its status as a fixture in the NBA,\u00a0receiving\u00a0wear almost a year later in this spring\u2019s postseason play. A dial-closure pair was also made (but not sold) in response to Matthew Walzer&#8217;s #NikeLetter movement.<\/p>\n<p><!--nextpage--><\/p>\n<h2>Nike Hyperdunk 2013<\/h2>\n<p><strong>Year:<\/strong> 2013<br \/>\n<strong>Key Endorsers:<\/strong> Kyrie Irving<\/p>\n<p>Debuted on the feet of WNBA rookie Elena Delle Donne, the Nike Hyperdunk 2013 sees the latest installment of the Hyperdunk series. Technical aspects are in line with last year\u2019s model, showcasing Dynamic Flywire support, Hyperfuse construction, and Lunar cushioning. The 2013 take trends towards natural movement of the foot, emphasizing fit and flexibility. After designing many models for Nike\u2019s running and ACG categories, Peter Fogg gets the creative call on the latest Hyperdunk. The Hyperdunk 2013 is set to release on July 20th, with Kyrie Irving dubbed as the lead endorser.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since debuting in 2008, the Nike Hyperdunk franchise has remained among the top performers in basketball. Over the years, the designs have differed, as have the cushioning technology and endorsers associated with the model. As the Hyperdunk 2013 sees its official unveiling, we take a look back at the tech and time that has gone into this famed franchise.<\/p>\n","protected":false},"author":2415,"featured_media":113056,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[618,1224791,1225493],"tags":[73],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The History of the Nike Hyperdunk Series | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Snkrs Day takes a look back at the innovative Nike Hyperdunk series of performance basketball footwear.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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