{"id":298345,"date":"2013-05-21T09:19:05","date_gmt":"2013-05-21T14:19:05","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=298345"},"modified":"2013-05-22T07:56:33","modified_gmt":"2013-05-22T12:56:33","slug":"this-day-in-sneaker-history-lebron-signs-record-setting-deal-with-nike","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/this-day-in-sneaker-history-lebron-signs-record-setting-deal-with-nike\/","title":{"rendered":"This Day in Sneaker History: LeBron Signs Record-Setting Deal with Nike"},"content":{"rendered":"<p>Ten years ago today, <strong>LeBron James<\/strong> was made the crown prince of <strong>Nike<\/strong> at only 18 years old. Reigning now as the king of hoops and an ambassador of sportswear, James made history in 2003 with his record-setting $93 million contract. While the seven-year deal was certainly fruitful for Nike and LeBron, some sneakerheads would say that it really started kicking in the last year, when the Air Max LeBron VII released. In 2010, LeBron and Nike <a title=\"Waiting For Next Year\" href=\"http:\/\/www.waitingfornextyear.com\/2010\/04\/lebron-james-signs-extension\/\" target=\"_blank\">inked another seven-year contract<\/a> with payment details undisclosed, but <a title=\"Forbes\" href=\"http:\/\/www.forbes.com\/sites\/kurtbadenhausen\/2013\/02\/05\/lebron-james-is-underpaid-by-the-heat-and-nike\/\" target=\"_blank\">estimated at $15 million a year<\/a>. Since LeBron signed with Nike ten years ago today, what has been your favorite LeBron shoe and commercial? Tell us in the comment section.<\/p>\n<p>image via <a title=\"Nike Talk\" href=\"http:\/\/niketalk.com\/t\/534969\/official-nike-air-zoom-generation-lebrons-first-retro-date-tba\/60\" target=\"_blank\">Nike Talk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ten years ago today, <strong>LeBron James<\/strong> was made the crowned prince of <strong>Nike<\/strong> at only 18 years old. Reigning now as the king of hoops and an ambassador of sportswear, James made history in 2003 with his record setting $93 million contract. While the seven-year deal was certainly fruitful for Nike and LeBron, some sneakerheads would say that it really started kicking in the last year when the Air Max LeBron VII released. In 2010, LeBron and Nike <a href=\"http:\/\/www.waitingfornextyear.com\/2010\/04\/lebron-james-signs-extension\/\" title=\"Waiting For Next Year\" target=\"_blank\">inked another seven-year contract<\/a> with payment details undisclosed, but <a href=\"http:\/\/www.forbes.com\/sites\/kurtbadenhausen\/2013\/02\/05\/lebron-james-is-underpaid-by-the-heat-and-nike\/\" title=\"Forbes\" target=\"_blank\">estimated at $15 million a year<\/a>. Since LeBron signed with Nike ten years ago today, what has been your favorite LeBron shoe and commercial? Tell us in the comment section.<\/p>\n<p>image via <a href=\"http:\/\/niketalk.com\/t\/534969\/official-nike-air-zoom-generation-lebrons-first-retro-date-tba\/60\" title=\"Nike Talk\" target=\"_blank\">Nike Talk<\/a><\/p>\n","protected":false},"author":2415,"featured_media":298364,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1203975],"tags":[117,1225706],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This Day in Sneaker History: LeBron Signs Record-Setting Deal with Nike | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy This Day in Sneaker History: LeBron Signs Record-Setting Deal with Nike shoes. 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Snkrs Day has release dates, prices, and where to find This Day in Sneaker History: LeBron Signs Record-Setting Deal with Nike for sale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/this-day-in-sneaker-history-lebron-signs-record-setting-deal-with-nike\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-21T14:19:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-05-22T12:56:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2013\/05\/this-day-in-sneaker-history-2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"554\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ian Stonebrook\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:site\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ian Stonebrook\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.snkrsday.com\/this-day-in-sneaker-history-lebron-signs-record-setting-deal-with-nike\/\",\"url\":\"https:\/\/www.snkrsday.com\/this-day-in-sneaker-history-lebron-signs-record-setting-deal-with-nike\/\",\"name\":\"This Day in Sneaker History: LeBron Signs Record-Setting Deal with Nike | Snkrs Day\",\"isPartOf\":{\"@id\":\"https:\/\/www.snkrsday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.snkrsday.com\/this-day-in-sneaker-history-lebron-signs-record-setting-deal-with-nike\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/this-day-in-sneaker-history-lebron-signs-record-setting-deal-with-nike\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.snkrsday.com\/files\/2013\/05\/this-day-in-sneaker-history-2.jpeg\",\"datePublished\":\"2013-05-21T14:19:05+00:00\",\"dateModified\":\"2013-05-22T12:56:33+00:00\",\"description\":\"Where to buy This Day in Sneaker History: LeBron Signs Record-Setting Deal with Nike shoes. 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