Sneaker Pimps Miami 2009<\/figcaption><\/figure>\nSnkrs Day: Thanks for taking the time to chat with us. <\/strong>Time has flown by for many of us.? The Sneaker Pimps has been going for a few years now hasn’t it?<\/strong><\/p>\nPeter Fahey: Yeah man the first show was in Sydney Australia in 02 – I started this show when I was 20, so it seems like it has been a lifetime almost.<\/p>\n
How did you come up with the concept of the Sneaker Pimps show?<\/strong><\/p>\nRight out of high school i started throwing different types of events – hip-hop shows, skate demos etc. I always tried to put on events with elements that were part of my interests and everyday life. Sneaker Pimps was created as a part of that.<\/p>\n
What was the biggest obstacle to overcome when getting the tour going?<\/strong><\/p>\nHaving NO money – I was beyond broke.<\/p>\n
The tour has gone around the globe to a number of countries.? What are the major differences you have noticed about the attendees from country to country?? Do you feel a different vibe from city to city?<\/strong><\/p>\nYeah man for the most part sneaker culture is identical all over the world due in part to the major brands releasing the same product globally and websites like Ebay, etc.? However, the people in each city, and the levels of fanaticism varies, and is also related to how much they have been exposed to the culture.? For instance, we did a show in Manila (The Philippines) a few years back and there were people there who were coming up and thanking me for bringing the show there and hadn’t seen 80% of the shoes we were showing, so it was all very new to them.<\/p>\n
Also you notice that in certain cities kids love certain styles of shoes, in NYC, they are all about the J’s.? In Japan it’s definitely more of a Dunk thing.<\/p>\n
As you said earlier the tour has been going to 8 years.? What are some of the things you make sure you put into each show to create a unique experience?<\/strong><\/p>\nAlways getting new shoes, always bringing in major and dope new hip-hop acts to perform live. We love to have skate demos at our shows along with live artist installations, Xbox 360 video game battles – we just keep mutating the show making it bigger and better. \n<\/p>\nSneaker Pimps 2009<\/figcaption><\/figure>\nThe NY show has quite the lineup of not just performers, but also a solid set of DJ’s and artists. \n<\/strong><\/p>\nYeah, for us, our Sneaker Pimps New York shows are the crown jewel of the tour – what we do is we make it the biggest show of the year and build off of last years show to make it bigger and better.<\/p>\n
So last year we had Nas, EPMD, Slick Rick – this year we have Big Boi from OutKast, Clipse, The Cool Kids, Wale and we are still adding our major headliner who people are going to be PSYCHED about seeing.<\/p>\n
We also have a Zoo York skate demo going down at the show – live artist installs by Clawmoney, Tokidoki, Jor One and other dope acts.<\/p>\n
In addition to soaking in a ton of rare sneakers, art, and music, can people buy shoes at the show?<\/strong><\/p>\nYeah man we have about 20 or so vendors who come in and sell kicks, streetwear, grills.? And actually our presenting sponsor Verizon Wireless will be selling BlackBerry’s and other phones, plus dope accessories for your phones at a good discount – so there are a lot of different products available at the show.<\/p>\n
It may be hard to define, but what for you makes a successful show?<\/strong><\/p>\nThe last show we did in Miami, we were checking Twitter during the event to see what people were actually twittering about at the event and one of the comments that stuck out in my mind was some kid was like “yo at sneaker pimps mia and i’m falling in love with hip-hop again..this is DOPPE.”? It was really rad to hear that because the line up was sick – the show was sold out – The Cool Kids were killing it on stage with Clipse and it was such an electric atmosphere…. hearing comments like this at a sold out show makes it a successful show for me..<\/p>\n
I have noticed that nearly from the beginning Sneaker Pimps has some major sponsors of the tour.? Do you find it hard to work in major corporate sponsors to have something active and engaging to the attendees at a sneaker event?<\/strong><\/p>\nFor the most part it has been really good working with corporate sponsors – for instance our sponsorship deal with Verizon Wireless on this USA Tour has been amazing – here is the largest cellular provider in the US supporting such a REAL sneaker\/ hip-hop series of events, but not only the support, they came to us loving what we were doing and asking how they could be a part of the event, rather than dictating to us what their agenda is – the result is an amazing installation that includes text message battles, where we have given winners a pair of Yeezys and other prizes, themed Verizon Wireless shoe boxes and cool showcases of products they have coming out.<\/p>\n
The TXT MSG battles are the illest though!! people love doing that at the show and it makes for another dope element of the event that people can participate in.<\/p>\n
Thank you again for taking the time out of your busy schedule to speak with us.<\/strong><\/p>\nNo doubt – peace!<\/p>\n","protected":false},"excerpt":{"rendered":"
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A Conversation with Sneaker Pimps' Peter Fahey | Snkrs Day<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n