{"id":288220,"date":"2013-04-11T15:54:07","date_gmt":"2013-04-11T20:54:07","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=288220"},"modified":"2018-05-14T04:57:26","modified_gmt":"2018-05-14T08:57:26","slug":"reeboks-repeated-run-ins-with-rappers","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/reeboks-repeated-run-ins-with-rappers\/","title":{"rendered":"Reebok&#8217;s Repeated Run-ins with Rappers"},"content":{"rendered":"<p><strong>Reebok<\/strong> launched the RBK line and saw tremendous success partnering with Jay-Z and G-Unit. ?After those two acts were signed, however, the brand&#8217;s hip hop artist winning streak came to a halt. That all changed recently when Swizz Beatz was brought on to help promote and advance the brand, a move proven successful by the popular relaunch of a number of classic Reebok models under his direction.<\/p>\n<p>Earlier, we reported the news that Rick Ross was dropped by Reebok following public outrage over his lyrics in Rocko&#8217;s song &#8220;U.O.E.N.O.&#8221; where he mentions slipping drugs into women&#8217;s drinks without their knowledge. Many women&#8217;s rights groups voiced outrage over the song and demanded Reebok end their endorsement deal with Rick Ross.<\/p>\n<p>This, however, is not the first run-in with rappers for Reebok. Check the brief history of some of the fiascoes Reebok has had with their hip hop spokesmen.<\/p>\n<p><!--nextpage--><\/p>\n<p><strong>Pharrell sues Reebok<\/strong><\/p>\n<p align=\"center\">\n<p style=\"text-align: left;\">Pharrell filed a complaint in late 2004 against Reebok for $4 Million, accusing them of breech of contract. ?Reebok and BBC inked a deal to develop, produce, and distribute BBC Ice Cream sneakers and clothing.? According to the lawsuit, the clothing did not meet BBC&#8217;s standards and deliveries to vendors went past agreed upon deadlines.? The two sides eventually reconciled and continued to deliver the official hypebeast sneaker in 2005 and 2006.<\/p>\n<p><!--nextpage--><br \/>\n50 Cent &#8220;I Am What I Am&#8221; Ad is pulled<\/p>\n<table border=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Part of the &#8220;I am what I am&#8221; campaign featured a minute long segment of 50 Cent counting from 1-9 with an undertone referencing to the 9 times he was shot. The ad brought on a lot of controversy when the commercial aired in the UK, where handguns are outlawed. Domestically, Bill O&#8217;Reilly couldn&#8217;t leave the topic alone either.<\/p>\n<p><!--nextpage--><\/p>\n<p style=\"text-align: center;\"><strong>Lupe Fiasco performs at Puma Event<\/strong><\/p>\n<p align=\"center\">\n<p style=\"text-align: left;\">Reebok went big with the RBK line in 2006 with a new &#8220;O.G. Collection.&#8221; ?The Boston area based company signed the likes of Lil Wayne, Mike Jones, and Lupe Fiasco as spokesmen for the brand.? Unfortunately for their relationship, Lupe was the headlining act at an event promoting the release of a Puma x Karmaloop sneaker.? Apparently there was an emergency meeting between Lupe and Reebok after the event&#8230;it only happened 20 miles from the head office.<\/p>\n<p align=\"center\">\n<p style=\"text-align: left;\">[<a href=\"http:\/\/www.adrants.com\/2006\/07\/reebok-spokesperson-double-dips-with-puma.php\">source<\/a>]<\/p>\n<p><!--nextpage--><\/p>\n<p style=\"text-align: center;\"><strong>Kid Cudi involved in altercation with Reebok staff<\/strong><\/p>\n<p align=\"center\">\n<p style=\"text-align: left;\"><span id=\"KonaBody\"><span>Kid Cudi was arrested after getting into an altercation with police at an NBA All-Star event. Cudi is believed to have been involved in a scuffle that lead to him being tasered at the Reebok after-party in Phoenix, Arizona, NME.com reports.<\/span><\/span><\/p>\n<p>Sources have indicated that Kid Cudi was wanting to take the stage wearing a pair of Air Jordan sneakers when the argument errupted.? According to Kid Cudi, he was forced to wear the &#8220;fugliest reeboks ever&#8221; and only given another option that would &#8220;break my moms heart&#8221; if she saw him wearing them.<\/p>\n<p>Police forcibly stopped the argument before it escalated, handcuffing and tasering him. AllHipHop.com reports that Rapper Kid Cudi was arrested but not charged.<\/p>\n<p><!--nextpage--><\/p>\n<p style=\"text-align: center;\"><strong>Rick Ross dropped and he ain&#8217;t even know it.<\/strong><\/p>\n<p style=\"text-align: center;\">\n<p>The sneaker brand said in a statement that &#8220;Reebok holds our partners to a high standard and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so.&#8221;<\/p>\n<p>Rick Ross formally apologized for his lyrics on Rocko&#8217;s song &#8220;U.O.E.N.O.&#8221; in a tweet last week. It came the same day a women&#8217;s group, UltraViolet, protested outside of one Reebok&#8217;s stores in Manhattan.<\/p>\n<p>In Rocko&#8217;s song, Ross raps about giving a woman the drug MDMA, known as Molly, and having his way with her.<\/p>\n<p>Reebok added that &#8220;we are very disappointed (Ross) has yet to display an understanding of the seriousness of this issue.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reebok launched the RBK line and saw tremendous success partnering with Jay-Z and G-Unit. ?After those two acts were signed,&hellip;<\/p>\n","protected":false},"author":149,"featured_media":288221,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1225458],"tags":[1225459],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reebok&#039;s Repeated Run-ins with Rappers | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Reebok&#039;s Repeated Run-ins with Rappers shoes. 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