{"id":261414,"date":"2013-01-11T10:00:35","date_gmt":"2013-01-11T16:00:35","guid":{"rendered":"http:\/\/nicekicks.com\/?p=261414"},"modified":"2022-09-16T12:57:11","modified_gmt":"2022-09-16T17:57:11","slug":"under-armour-to-expand-retail-in-europe","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/under-armour-to-expand-retail-in-europe\/","title":{"rendered":"Under Armour to Expand Retail in Europe"},"content":{"rendered":"<p>To increase brand visibility, <strong>Under Armour<\/strong> looks to open more shop-in-shops in Europe. After becoming the official equipment sponsor of the Tottenham Hotspur Football Club, the Baltimore, Maryland-based apparel\/footwear giant wants to take on the global challenge with more intensity. Battling against Nike and adidas, Under Armour wants to increase their European sales; Europe accounts for 6% of Under Armour?s sales. Chris Carroll, the Global Marketing Director for Under Armour had this to say.<\/p>\n<p><em>?All the products we make are designed to make the athlete better, but we can?t rely on traditional channels and partnerships only to get this message across. It is not just about introducing new product colors and [ranges] for us, we need premium retail environments and experiences to tell these stories in an engaging way.?<\/em><\/p>\n<p>Pictured above is Under Armour&#8217;s first shop-in-shop, which opened in Harrods last month.<\/p>\n<p>Source: <a href=\"http:\/\/www.marketingweek.co.uk\/news\/under-armour-focuses-brand-strategy-on-retail-stores\/4005300.article\" target=\"_blank\" rel=\"noopener\">MarketingWeek<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will you protect this house?!<\/p>\n","protected":false},"author":149,"featured_media":261416,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1225663],"tags":[1225664],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Under Armour to Expand Retail in Europe | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Under Armour to Expand Retail in Europe shoes. Snkrs Day has release dates, prices, and where to find Under Armour to Expand Retail in Europe for sale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/under-armour-to-expand-retail-in-europe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Under Armour to Expand Retail in Europe\" \/>\n<meta property=\"og:description\" content=\"Where to buy Under Armour to Expand Retail in Europe shoes. Snkrs Day has release dates, prices, and where to find Under Armour to Expand Retail in Europe for sale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/under-armour-to-expand-retail-in-europe\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/matthalfhill\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-11T16:00:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-16T17:57:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2013\/01\/Under-Armour-Harrods.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"382\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matt Halfhill\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/www.twitter.com\/matthalfhill\" \/>\n<meta name=\"twitter:site\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Halfhill\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.snkrsday.com\/under-armour-to-expand-retail-in-europe\/\",\"url\":\"https:\/\/www.snkrsday.com\/under-armour-to-expand-retail-in-europe\/\",\"name\":\"Under Armour to Expand Retail in Europe | Snkrs Day\",\"isPartOf\":{\"@id\":\"https:\/\/www.snkrsday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.snkrsday.com\/under-armour-to-expand-retail-in-europe\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/under-armour-to-expand-retail-in-europe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.snkrsday.com\/files\/2013\/01\/Under-Armour-Harrods.jpg\",\"datePublished\":\"2013-01-11T16:00:35+00:00\",\"dateModified\":\"2022-09-16T17:57:11+00:00\",\"description\":\"Where to buy Under Armour to Expand Retail in Europe shoes. 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