{"id":253049,"date":"2012-12-06T11:00:36","date_gmt":"2012-12-06T17:00:36","guid":{"rendered":"http:\/\/nicekicks.com\/?p=253049"},"modified":"2022-09-16T12:15:31","modified_gmt":"2022-09-16T17:15:31","slug":"the-top-10-adidas-moves-of-2012","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/the-top-10-adidas-moves-of-2012\/","title":{"rendered":"The Top 10 adidas Moves of 2012"},"content":{"rendered":"

2012 was a big year for adidas<\/strong>. The Brand with Three Stripes made strides in the performance and Originals realm, signing stars in sports and entertainment while pushing technical and style boundaries. Check out ten of the brand?s biggest moves in 2012.<\/p>\n

10. End it like Beckham<\/h2>\n

David Beckham’s Personalized adidas Predator Lethal Zones\/adidas ZX800 D.B.<\/p>\n

Few athletes have as big of a place in their brand?s performance and lifestyle sectors than David Beckham. The soccer star and cultural icon bowed out gracefully this season, retiring from the LA Galaxy after winning back-to-back titles.<\/p>\n

<\/p>\n

9. Hello Brooklyn<\/h2>\n

adidas Originals x Brooklyn Nets Premium Collection<\/p>\n

While expansion teams usually take to bright colors and goofy mascots, the Brooklyn Nets branded themselves as clean and classic. With backing from Jay-Z and a surprisingly strong roster, the team is prime to move a gratuitous amount of gear. Who?s cashing in on that? The brand with three stripes.<\/p>\n

<\/p>\n

8. The Return of Consortium<\/h2>\n

adidas Consortium<\/a><\/p>\n

For the first time in years, adidas Consortium has consistently released kicks over the course of a 12 month span. Two drops of the ?Your Story? collection and sporty standards like the Rivalry and Munich offer casual class without compromising the core product.<\/p>\n

<\/p>\n

7. The World’s First Smart Soccer Game<\/h2>\n

adidas and MLS Announce World’s First Smart Soccer Match<\/p>\n

Fantasy sports prove that fans are obsessed with data and statistics. Do players, coaches, and front offices feel the same? It?s hard to say what impact technology like miCoach will have within the game, but it definitely offers additional excitement from the viewing perspective. The 2012 MLS All-Star Game served as the world?s first smart soccer match? a big win for adidas and perhaps a preview of the future of sports. Let’s also not forget that while not dominant in the US, soccer is the biggest sport in the world.<\/p>\n

<\/p>\n

6. Justin Bieber Signs with adidas NEO<\/h2>\n

Justin Bieber Announces Collaboration with adidas NEO<\/p>\n

Bieber may not be the biggest name on Snkrs Day, but his reach has arguably more life and longevity than any other artist on the planet. As the face of the NEO line he will move models in the mall and offer huge exposure as a superstar on stage and a constant in the public eye.<\/p>\n

<\/p>\n

5. The D Rose 3 Collection<\/h2>\n

adidas D Rose 3<\/a><\/p>\n

Selling a signature shoe for an injured athlete is difficult, but creating an apparel line for them on top of that is a leap of faith and a sign of true belief in their star. Even on the road to return, Derrick Rose is still one of the most popular and beloved players in the NBA. The D Rose 3 Collection does an ideal job of meshing next-level performance with lifestyle luxury. We can?t wait for Rose to come back and we can?t wait to see what?s next from this line.<\/p>\n

<\/p>\n

4. “All Originals Represent”<\/h2>\n

Video: Nicki Minaj for adidas Originals #Represent<\/p>\n

Jeremy Scott?s designs may fit Nicki Minaj better than any other artist in the industry. Eccentric style with an animated sense of humor plays perfectly to Minaj?s personality, as seen in the very successful ?All Originals Represent? campaign. Co-starring the likes of Big Sean, Derrick Rose, 2NE1, Sky Ferreira, and Kids These Days, this spot got spins all summer long.<\/p>\n

<\/p>\n

3. Going Big<\/h2>\n

Big Sean x adidas Pro Model “Detroit Player”<\/p>\n

The only rapper that dropped a bigger sneaker this year was Big Sean?s big bro. No longer in the shadow of his mentor but rather a stand alone star, the Detroit rhymer closed off 2012 strong and set himself up for a huge 2013.<\/p>\n

<\/p>\n

2. Jeremy Scott & adidas Crash the Super Bowl Halftime Show<\/h2>\n

Jeremy Scott x adidas in Super Bowl Halftime Show<\/p>\n

In the entertainment business, the stage doesn?t get much bigger than the Super Bowl Halftime Show. Jeremy Scott and adidas left their stamp on the screen and the social world, outfitting Madonna?s dancers in custom crystal Wings sneakers and music note tracksuits. The spirited sneakers and jingle jackets created conversation for the brand and eventually got the ball rolling for Jeremy and adidas? biggest year to date.<\/p>\n

<\/p>\n

1. Signing RGIII<\/h2>\n

adidas Signs Robert Griffin III<\/p>\n

For all the waves adidas made in the entertainment industry, signing Robert Griffin III will likely prove the biggest move of 2012 in the US. His electric athleticism and pure likeability give him a chance to be one of the most successful and popular athletes for years to come. Shoes, socks, and more will benefit greatly from the RGIII endorsement.<\/p>\n","protected":false},"excerpt":{"rendered":"

2012 was a big year for adidas. The Brand with Three Stripes made strides in the performance and Originals realm,…<\/p>\n","protected":false},"author":2415,"featured_media":253252,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,618],"tags":[1225462,1225537],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nThe Top 10 adidas Moves of 2012 | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy The Top 10 adidas Moves of 2012 shoes. 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