{"id":24814,"date":"2009-04-08T16:56:48","date_gmt":"2009-04-08T21:56:48","guid":{"rendered":"http:\/\/nicekicks.com\/?p=24814"},"modified":"2024-03-12T14:47:07","modified_gmt":"2024-03-12T19:47:07","slug":"worlds-largest-lite-brite-asics-gel-lyte-iii","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/worlds-largest-lite-brite-asics-gel-lyte-iii\/","title":{"rendered":"World’s Largest Lite Brite – Asics Gel Lyte III"},"content":{"rendered":"\n
San Diego-based advertising agency, VitroRobertson and their client Asics has officially been awarded the Guinness World Record for the Largest Lite-Brite ever constructed. The record-setting light-installation was inspired by the original Hasbro Lite-Brite toy that was hugely popular during the late 1960s. The piece was constructed using 347,004 Lite-Brite colored pegs, creating a replica of the ASICS GEL-Lyte III that was 9 x 14 feet.<\/p>\n\n\n\n
In 2009, the world’s largest Lite-Brite Asics Gel Lyte III will be touring the country, traveling to concerts, parties, and events like the Summer X-Games, The MTV Music Awards, and Lollapalooza.<\/p>\n\n\n\n