{"id":230830,"date":"2012-08-27T15:30:31","date_gmt":"2012-08-27T20:30:31","guid":{"rendered":"http:\/\/nicekicks.com\/?p=230830"},"modified":"2022-09-16T09:22:46","modified_gmt":"2022-09-16T14:22:46","slug":"a-new-frontier-1-on-1-with-alon-karpman","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/a-new-frontier-1-on-1-with-alon-karpman\/","title":{"rendered":"Brooklyn Workshop Founder Alon Karpman Discusses Origin of ELBY Skate Shoe"},"content":{"rendered":"<p><strong>Alon Karpman <\/strong>is on the cutting edge of the skate culture. He and his?Brooklyn Workshop?partners are the creative minds behind the award winning SkateCycle, and his passion for skating sparked an idea for his latest concept. Karpman wanted to produce a shoe that fit specific needs within the skating community, but remain stylish enough to be worn with a pair of jeans and t-shirt. From this brainstorming (and help from a major source), the?<strong>ELBY<\/strong>?skate shoe was produced. We caught up with the innovative mind behind such progressive products to find out exactly how the skate shoe made a transition from idea to reality, and why he believes he is on the verge of something special.<\/p>\n Brooklyn Workshop Elby outsole branding\n<p><strong>Snkrs Day: The skateboard community is tight knit but continues to grow. The lineup of shoes has gone from underground to mainstream, and has been infused with new technology. For you, what is the most important aspect of a skate shoe?<\/strong><\/p>\n<p>Alon Karpman: For the one that we developed, it&#8217;s what you don?t see. We have a sole that keeps the board feel, and it?s a vulcanized shoe so it?s soft. Yet, we?ve figured out a proprietary rubber compound that is still ?grippy? and abrasion resistant. The one thing I love about the shoe that we have is the sole. It grips, but it?s still abrasion resistant. When you make something harder, it usually is more slippery, but we got the compound. We nailed it. It sticks you on the board, and it?s going to last longer.<\/p>\n<p><strong>Snkrs Day: So, the durability is what sets your shoe apart?<\/strong><\/p>\n<p>Alon Karpman: Yes, the durability of the shoe; a vulcanized shoe that?s durable. If you look at the video, the guy falls off the board, but he?s sliding on the edge of his shoe for 15-20 feet. The shoe survives. You imagine doing that with another shoe, and the whole heel would fall apart. Vulcanized construction is almost like layers that are glued together. Here he is dragging it like an eraser at 20 miles per hour &#8211; 20 feet down the road &#8211; and this one lasted. We have a vulcanized shoe that?s abrasion resistant. That?s what sets us apart.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/JW6bHx18jeg\" frameborder=\"0\" width=\"620\" height=\"315\"><\/iframe><\/p>\n<p><!--nextpage--><\/p>\n Brooklyn Workshop ELBY &#8211; Navy\n<p><strong>Snkrs Day: I assume you are more of a long board rider than a short boarder. Is that correct?<br \/>\n<\/strong><\/p>\n<p>Alon Karpman: Oh, definitely. I grew up snowboarding. Then, I moved to the east coast and snow is crap. You get ice, then it melts and you get slush. So it?s crap all around, and there are no big mountains, only little hills. So you end up not going as much. When you?re used to going all the time you crave it. So I found the long board. Long board technology has gone way up since I was in college. It was just a flat, hard piece of wood. These things now have composites, and they kind of have suspensions. You can go 50, 60, 70, 80 miles per hour on these things. It?s insane. The market is going to open up. Right now, sales of short boards and long boards are about equal. Short boards market is just driving the soft goods more, because you can do those amazing acrobatics that you can look at and your eyes pop open. But most people can?t do it at that level.? You don?t have the time, or you don?t grow up doing it. With long boarding, anybody can jump on and enjoy themselves. Go out riding and you get that adrenaline rush or whatever you get out of riding. You just love it. It?s just a different sensation.<\/p>\n<p><strong>Snkrs Day: We first thought the ELBY shoe was made for the SkateCycle, but that doesn?t seem to be the case. What was the initial motivation for making a shoe designed for a long board?<\/strong><\/p>\n<p>Alon Karpman: The SkateCycle is more like an innovation. It?s an invention. Good for flat ground, but it?s not something you ride to go to work, long distance, or with speed. It?s kind of a fun carving machine. Nothing hits every spot. Nothing will replace the skateboard or do what a long board does. So the way I hit it up is, if you go to my?website, I show the pipeline of what we?re doing, which is &#8220;4, 3, 2, none.&#8221; &#8211; something with four wheels, three wheels, two wheels, no wheels. So, four wheels is the long board that should have come out already, but I have to keep it at the level of what people are expecting. I can?t just put it out a regular long board. It?s has to be with materials from outer space, and it has to be amazing. So I?m working on it. I have some crazy outer space materials. It just really makes it hard to prototype and work with. It?s not just slapping wood together. It?s like slapping synthetic carbon fiber and all this crazy stuff that no one has done before. So, it takes longer. I wanted the board to come out before the shoe, but it didn?t happen. It?s a board shoe though. I had a lot of people at the booth at?<a title=\"The Agenda Show\" href=\"http:\/\/www.agendashow.com\/\" target=\"_blank\" rel=\"noopener\">Agenda<\/a>?look at the shoe. Short boarders\/regular skaters look at the shoe and automatically go, ?Hey look it?s like an Ollie patch&#8221; because I?ve got that rubber overlay over the sides. So, the short-boarders are calling it the ?Ollie patch,? and a long-boarder would call it a ?grind patch.? So, it?s kind of working for me both ways.<\/p>\n<p><strong>Snkrs Day: Was that intentional, or were you gearing specifically towards long boards in the original process?<\/strong><\/p>\n<p>Alon Karpman: In the initial process, I made it to skate. It was geared more toward long boarding, but, in general, when you skate, you skate. People in long boarding are still going to ?Ollie.&#8221; You want to encompass everything that you do, but in reality you can?t push something like it?s the next greatest skate shoe. A lot of skaters like the padding, but long boarders don?t. They want a comfortable shoe that has the board feel where they can go long distances. This one is super comfortable. When you wear the leather one, it?s like a sock. You feel the board. It is right under you, but you still are not going to wear it out in one session like you do others.<\/p>\n<p><strong>Snkrs Day: As with most things, change or innovation is not always easily received. Was that the case for the ELBY shoe?<\/strong><\/p>\n<p>Alon Kapman: I didn?t know what to expect, but it?s nice that no one hates on it. I think what the show (Agenda) really showed me, is that if it?s sitting on the shelf at any shop, this one stands out. It?s not more of the same. It has its own distinctive look. I didn?t realize that when Michael Ditullo?(former?Nike, Jordan<strong>, <\/strong>and Converse?designer) was designing it, he really had something you could start a brand on, something that?s recognizable. When I put out a shoe, it?s going to hit those design signals where people will automatically say, ?Hey that?s a Brooklyn Workshop shoe.? They are not going to confuse it. If you slap a?Vans tag on some of the others, no one is going to say that it doesn?t belong in the Vans lineup. It fits in. They all kind of look the same. They have a similar look because it is a vulcanized shoe. This is a vulcanized shoe that has its own look, and that?s where I feel we did it. We got it.<\/p>\n Brooklyn Workshop ELBY &#8211; White\/Green\n<p><!--nextpage--><\/p>\n Brooklyn Workshop ELBY &#8211; White\/Blue\n<p><strong>Snkrs Day: How did the collaboration with Michael Ditullo come about?<\/strong><\/p>\n<p>Alon Karpman: I was working on a long board as our next project, and I?m thinking,? I?m looking around &#8211; nobody has a long board shoe. When you long board you wear out the sole. You push a lot more so you wear out the sole, but nobody has this. It was odd, but maybe because it?s a smaller market that?s growing. But hey, someone has to do it. So I hit up Michael, who is also a contributing editor at?<a title=\"Core 77\" href=\"http:\/\/www.core77.com\/\" target=\"_blank\" rel=\"noopener\">Core 77<\/a> design blog. He posts advice for designers and everybody looks up to him because of his experience at?Jordan<strong> <\/strong>and Nike. So I hit him up on an email, and said, ?Hey, I?m thinking of making a long board shoe. There doesn?t seem to be one out there. I was wondering if you could give me tips on how to start the process.? He writes and says he knows me, and he had been following my company for years. He said, ?Let?s make a shoe.? You don?t say no to this guy. He hit up some of his contacts, and he said he loved the shoe. I never made shoes, but now I?m sitting there with one of the top designers. I was thinking I?m done. This is it!<\/p>\n<p><strong>Snkrs Day: Do you feel the shoe has the crossover appeal to be worn as everyday wear?<\/strong><\/p>\n<p>Alon Karpman: Definitely.<\/p>\n<p><strong>Snkrs Day: How many ELBY models are going to release?<\/strong><\/p>\n<p>What I plan on doing or what I?d like to do is say, ?This is our design aesthetic. This is what I believe in. This is it.? I?m not putting out 20 lines, and hoping the buyers pick one and that be the one I make. I?m actually producing this one. It?s at my warehouse ready to go. I believe in it, and the people that dig it will dig it. I?m not going to throw darts at a board and see what hits. I believe this is it. What I kind of want to do is keep this as the main line, the same way as?<strong>Converse<\/strong>?and the &#8220;Chucks&#8221;. The?<strong>Chuck Taylors <\/strong>don?t really change. They don?t take away red in the fall or spring. Red stays. Black stays. That?s what I want. I want to shoot for a staple. So we?re introducing this line as our staple. Colorways are not going to go away. We are going to add special colorways, and have special editions, but there?s always going to be a red, and always going to be a black. Chuck Taylors have been selling since the ?50s. This can sit on the shelf as an alternative to that. You like that look where you can wear some Chucks with some jeans. People are wearing them with suits. This shoe also falls into that. You can put them on with anything.<\/p>\n Brooklyn Workshop ELBY &#8211; Black\n<p><!--nextpage--><\/p>\n Brooklyn Workshop ELBY &#8211; White\/Black-Red\n<p><strong>Besides the long board you are producing and the ELBY shoe, what else can we look forward to from Brooklyn Workshop?<\/strong><\/p>\n<p>I would say to keep an eye on the long board itself. It should come out by the end of the year, and it?s going to drive the point home that guys have to try a long board. You don?t need a bicycle. It can handle long distance. It can even handle speed downhill. There are even tricks that are specific to long boarding. They are not as crazy as short boarding, but that?s it. When our long board comes out, people will get it.<\/p>\n<p><strong>Snkrs Day: When are the shoes going to be available?<\/strong><\/p>\n<p>Snkrs Day: The shoes are available now. We got them stocked. That big brown building in the video is ours. The entire 4<sup>th<\/sup>floor is ours. We have lots of shoes here.?They are also available at?Gilt?and?<a title=\"JackThreads\" href=\"https:\/\/www.jackthreads.com\/\" target=\"_blank\" rel=\"noopener\">JackThreads<\/a>.<\/p>\n ELBY shoes in Action\n","protected":false},"excerpt":{"rendered":"<p>1 on 1 with Brooklyn Workshop Founder Alon Karpman<\/p>\n","protected":false},"author":4653,"featured_media":230831,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[362],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brooklyn Workshop Founder Alon Karpman Discusses Origin of ELBY Skate Shoe | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Brooklyn Workshop Founder Alon Karpman Discusses Origin of ELBY Skate Shoe shoes. 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