{"id":202462,"date":"2012-02-24T23:02:38","date_gmt":"2012-02-25T05:02:38","guid":{"rendered":"http:\/\/nicekicks.com\/?p=202462"},"modified":"2022-09-16T04:22:59","modified_gmt":"2022-09-16T09:22:59","slug":"tinker-hatfield-discusses-design-inspiration-limited-availability-evolution-air-jordan-2012","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/tinker-hatfield-discusses-design-inspiration-limited-availability-evolution-air-jordan-2012\/","title":{"rendered":"Tinker Hatfield Discusses Inspiration, Availability & Evolution of Air Jordan 2012"},"content":{"rendered":"

Tinker Hatfield<\/strong> unveiled an abundance of information pertaining to the Air Jordan 2012<\/strong> at the launch event a couple of weeks ago. In addition to giving us his current, 7-sneaker rotation, we caught up with the mastermind at the event to discuss additional specifics on the Air Jordan 2012. With the “Year of the Dragon” Air Jordan 2012 set to hit retailers tomorrow, we share with you some of the conversation we had with Tinker Hatfield about the Air Jordan 2012’s evolution, its design inspiration, the comparison between the Air Jordan 2012 and the Nike Zoom Kobe VII and much more.<\/p>\n

RELATED<\/strong>: Air Jordan 2012 Launch Event Recap | Air Jordan 2012 iD Preview | My 7: Tinker Hatfield?s Sneaker Rotation<\/p>\n

Air Jordan 2012<\/figcaption><\/figure>\n

 <\/p>\n

Snkrs Day:<\/strong> How long did the entire Air Jordan 2012 design process take?<\/strong><\/p>\n

Tinker Hatfield: From my design sketches, it’s been about 18 months, but we were working on components before that because the engineering was so difficult.<\/p>\n

Snkrs Day: Hand rubbed patina leather was incorporated on the Air Jordan 2011’s makeup, and the Air Jordan 2012 possesses a wingtip-like attribute on the toe box. Will high-quality, dress shoe aesthetics be a part of the Air Jordan line from now on? <\/strong><\/p>\n

Tinker Hatfield: It’s really a reaction to Michael himself. He really, really loves finely crafted dress shoes. The Air Jordan 2011 had hand rubbed leather with wax. That’s one of the reasons the 2011 costs so much in addition to each one being different. There’s a shoe company in Europe that does that, and Michael loves to buy those shoes. We wanted to do that in a basketball shoe, and he loved it.<\/p>\n

Snkrs Day: Within the past year, we have seen the Air Jordan line and the Nike Kobe series go into a modular direction in terms of performance and supplying the wearer with options. Can we expect a consistent parallel between the two lines moving forward?
\n<\/strong><\/p>\n

Tinker Hatfield: The Kobe shoes come out of the same design group as this shoe. So, as an example we have the Innovation Kitchen, and there’s a smaller group off of that in which we call the ‘Zoo’. That’s my area. Eric Avar works in there as well, and he does all of the Kobe stuff. I work in there, and I do the Jordan stuff. Mark Smith works in there, too. He’s doing the Dwyane Wade stuff. What’s really important about that is we all need to communicate a lot because each one of those pillars of basketball for us have to be different. They’re such big and important shoes for us, so we want to make sure LeBron is kind of leading in its own design direction, Kobe is going its own way and MJ’s too. We all work together to make sure everything is carefully separated out.<\/p>\n

Nike Zoom Kobe VII & Air Jordan 2012<\/figcaption><\/figure>\n

<\/p>\n

Dwyane Wade, Carmelo Anthony and Chris Paul<\/figcaption><\/figure>\n

Snkrs Day:<\/strong> Throughout the Air Jordan 2012 design process, did you consider the advice and opinions of any other Jordan Brand member besides Michael Jordan?<\/strong><\/p>\n

Tinker Hatfield: Well, Tom Luedecke talked to Melo and Chris Paul about it, but I’m not sure if he talked to anybody else. I talked to D-Wade and also Michael, but mostly Michael. Dwyane is a pretty sharp guy. I like talking to him. Those guys know it’s MJ’s shoe, so they don’t get too into it. I mean, a little bit but not much.<\/p>\n

Snkrs Day:<\/strong> Seeing that Chris Paul, Dwyane Wade and Carmelo Anthony all have signature sneakers, who do you suspect will wear the Air Jordan 2012 on court in the NBA?<\/strong><\/p>\n

Tinker Hatfield: That’s a really great question because if you talk to MJ he’ll say nobody is good enough to wear them. He’s just talking trash though. The reality is, normally we’ll get D-Wade to wear them one game, and maybe CP to wear it one game. These shoes are so expensive. The make of these shoes is higher than any other basketball shoe, and the engineering is so perfect that we’re not trying to make a lot of these. We want to keep them more special. Also, we don’t want to jeopardize the sales of other shoes by doing too many of any one thing. We’re trying to be real smart about that.<\/p>\n

Snkrs Day:<\/strong> Where do you draw the line of keeping the Air Jordan 2012 exclusive all while making it available with a plethora of custom options on NikeiD?<\/strong><\/p>\n

Tinker Hatfield: It’ll go on NikeiD, but people will pay a premium for that, too. We used to do a million and a half pairs of Jordans, you know? For the Jordan 3, 4, 5, 6, 7, 8, 9, 10 and 11s, we made about a million pairs of those during the years they came out, which was great because we didn’t have all of these other signature athletes. But now, when you think about it, we have all of these other athletes in Jordan and Nike, so we don’t want to go out and sell a million pairs of one style. It might impact how successful everything is. Plus, we want these to be so cool. Not everybody on the block will have these. By not making a lot, it kind of keeps the interest higher, and it’s a bit of a strategy.<\/p>\n

Air Jordan 2012 NikeiD samples<\/figcaption><\/figure>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Tinker discusses the Air Jordan 2012.<\/p>\n","protected":false},"author":149,"featured_media":203928,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1224791],"tags":[1225748,1225452,1204422],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nTinker Hatfield Discusses Inspiration, Availability & Evolution of Air Jordan 2012 | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Tinker Hatfield Discusses Inspiration, Availability & Evolution of Air Jordan 2012 shoes. 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