{"id":199729,"date":"2012-01-25T23:23:46","date_gmt":"2012-01-26T05:23:46","guid":{"rendered":"http:\/\/nicekicks.com\/?p=199729"},"modified":"2022-09-16T04:08:38","modified_gmt":"2022-09-16T09:08:38","slug":"pre-lives-honorary-look-back","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/pre-lives-honorary-look-back\/","title":{"rendered":"Honoring Steve Prefontaine: Nike&#8217;s 2007 Vintage Running Campaign"},"content":{"rendered":"<p><em>?To give anything less than your best is to sacrifice the gift.?<\/em> ? Steve Prefontaine<\/p>\n<p>Mustachioed running legend Steve Prefontaine would have turned 61 today had he not died tragically in a Eugene, Oregon car accident prior to the 1976 Montreal Olympics. Pre was a prolific middle and long-distance runner who helped transform Eugene into Track Town, USA with his athletic success at the University of Oregon. Pre?s legacy, however, also endures because he remains one of the icons that helped launch the Nike brand thanks to his relationship with Oregon track coach and Nike co-founder Bill Bowerman. Therefore, in honor of the famous runner?s birthday, we invite you to take a look back at the elaborate 2007 campaign (created for Nike by Portland?s Opolis Design) that ideally honored the legacy of Pre, the 1970s running boom, and the classic kicks that helped make Nike what it is today. Even though it has been 37 years since Pre&#8217;s death, ?The mustache rides again.?<\/p>\n<h2>Oregon Runner<\/h2>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\n<p>The basis of the now five-year-old Nike Vintage Running campaign was a retro-looking issue of the fictional ?Oregon Runner? magazine meticulously crafted to market the Swoosh&#8217;s forthcoming 70s-inspired products. The runner on the 1977 cover is sporting a signature Pre ?stache, vintage Nike running gear and can be seen jogging through the woods, presumably training on the trail now dedicated to the track legend and native Oregonian in Eugene?s Alton Baker Park. One of the cover?s many details even humorously alludes to the fact that the magazine has been, ?Pulling Groins Since 1972.? Ouch.<\/p>\n<p><!--nextpage--><\/p>\n<h2>Old Look, New Ads<\/h2>\n<p>&nbsp;<\/p>\n<p>Some of the best features of the Nike Vintage Running campaign were the ads Opolis created for the vintage runners the Swoosh re-released in 2007.? Each ad looks as if it has aged in a running lover?s attic since the 70s, with sun-soaked pages and edges worn from page turning. They also feature bold statements that underscore Nike?s penchant for success and hard work even before ?Just Do It? became the official slogan in 1988. It&#8217;s not hard to image these plastered all over the walls of an Oregon freshman&#8217;s dorm that overlooked Hayward Field back in the day.<\/p>\n<p><!--nextpage--><\/p>\n<h2>The Waffle Maker<\/h2>\n<p style=\"text-align: center;\">\n<p>There has arguably been no single shoe more famous or transformative for Nike than the Oregon Waffle, whose grip was concocted by Oregon?s Coach Bowerman using his wife?s waffle iron. For that reason, the campaign paid repeated homage to both that original model and the Waffle Racer. Nike retroed the both Waffles in a number of OG colorways during 2007, with the most important being the green and yellow pairs perfect for die-hard Pre fans and sneakerheads alike.<\/p>\n<p><!--nextpage--><\/p>\n<h2>The Running Guide<\/h2>\n<p>&nbsp;<\/p>\n<p>A number of pages in the promotional issue of ?Oregon Runner? are devoted to detailing the entire range of vintage running retroes Nike released in ?07. Models such as the Cortez, Daybreak and Elite all made well-deserved comebacks, allowing consumers to once again wear the styles made famous by some of Nike?s earliest athletes. Super short running shorts, tube socks and feathered blonde locks not included.<\/p>\n<p><!--nextpage--><\/p>\n<h2>Downloads and Extras<\/h2>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\n<p>Calling the Nike Vintage Running campaign creative seems like an incredible understatement since the team at Opolis considered seemingly every minute historical detail. Not only did Nike distribute or sell cutout Pre mustaches, retro pins and vintage looking sneakers, but they also put together a photo shoot that produced ad images straight out of the 70s. From wallpapers to faux magazine spreads, it&#8217;s obvious Pre?s effortless cool continues to influence both the brand and its products more than thirty years after his untimely death.<\/p>\n<p><!--nextpage--><\/p>\n<h2>Pre?s Enduring Legacy<\/h2>\n<p style=\"text-align: center;\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>While 2007 was the year when Nike really pushed a return to the brand?s 70s style, this month saw the release of a model originally intended for Pre and his attempt at Track and Field gold at the Montreal Summer Olympics of ?76 &#8211; the Pre Montreal Racer. As other retro runners like the Air Flow, the Air Safari and the Tailwind make their way back to store shelves this year, it?s important to remember the indomitable influence and drive of athlete?s like Prefontaine, who have not only influenced sports and sport culture, but how many approach the trials of everyday life.<\/p>\n<p>?To give anything less than your best is to sacrifice the gift.? ? Steve Prefontaine<\/p>\n","protected":false},"excerpt":{"rendered":"<p>?To give anything less than your best is to sacrifice the gift.? ? Steve Prefontaine Mustachioed running legend Steve Prefontaine&hellip;<\/p>\n","protected":false},"author":149,"featured_media":199922,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[618],"tags":[1225736,8,1225502],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Honoring Steve Prefontaine: Nike&#039;s 2007 Vintage Running Campaign | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Honoring Steve Prefontaine: Nike&#039;s 2007 Vintage Running Campaign shoes. 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