{"id":185673,"date":"2011-10-05T16:13:29","date_gmt":"2011-10-05T21:13:29","guid":{"rendered":"http:\/\/nicekicks.com\/?p=185673"},"modified":"2018-05-11T14:14:55","modified_gmt":"2018-05-11T18:14:55","slug":"jordan-flight-forum-recap","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/jordan-flight-forum-recap\/","title":{"rendered":"Jordan Flight Forum Recap"},"content":{"rendered":"

Yesterday, the countdown clock ended and Jordan Brand <\/strong>revealed its big news. In unveiling the next generation of signatures for NBA superstars Carmelo Anthony, Chris Paul and Dwyane Wade, JB introduced high performance kicks for every style of player, focusing on increasing wearers? speed, verticality and explosiveness. In addition to giving the official debut of the Fly Wade II<\/strong>, Melo M8<\/strong> and CP3.V<\/strong>, Jordan Brand held a summit in Beaverton, giving media members an in-depth look at the process behind designing each model, straight from the designers? mouths. Check out everything that went down.<\/p>\n

Chris Paul – “Fly Around”<\/h3>\n

Jordan Brand Creative Director Andre Doxey<\/strong><\/p>\n

On difference between Jordan CP 2’Quick and Jordan CP3.V<\/p>\n

“The Podulon is located in the heel area and in the big toe area on the CP 2’Quick, but we decided to move the Podulon cushioning over onto the medial side, so that Paul can have a better responsiveness coming off his first step and also when he cuts.”<\/em><\/p>\n Chris Paul – “Fly Around”\n Jordan Brand Creative Director Andre Doxey discusses the Jordan CP3.V\n Jordan CP3.V\n

On Jordan CP3.V’s lightweight build<\/p>\n

“We also have a soft wrap at the 80 position of the CP3.V. We actually contoured the foam, which allowed us to carve out some things. The CP 2?Quick is 13.5 ounces, but the CP3.V is only 12.5 ounces. So, we took care of lightweight propulsion and flight.”<\/em><\/p>\n Jordan CP3.V\n Jordan CP3.V\n Jordan Brand Creative Director Andre Doxey discusses Podulon technology\n

On aesthetics and Flywire:<\/p>\n

“The upper consists of Flywire. The whole goal here was to make this product look sexy. So, the Flywire upper gives it lightweight strength, and the 61 triangles represent CP?s grandfather, which is something we always incorporate in Paul?s products. That number represents his highest scoring game in high school when his grandfather passed.”<\/em><\/p>\n Jordan Brand Creative Director Andre Doxey talks about the CP3.V traction\n Jordan Brand Creative Director Andre Doxey talks about the traction differences between the Jordan CP 2’Quick and the Jordan CP3.V\n Jordan CP3.V Lineup\n A closer look at the 61 triangle design\n Jordan CP3.V\n Jordan CP3.V White\/Grey-Black\n

On Chris Paul-specific attributes:<\/p>\n

“CP loves the Achilles pad for comfort, so that remains a constant in his shoes. We also incorporated a heel counter, which is also on the inside of the shoe. When you?re planting, the foot changes direction but the heel is actually stays aligned to the knee. So, the softness in the heel counter allows his ankle to decouple. He is able to change positions, with comfort, and then take off.”<\/em><\/p>\n Chris Paul – “Fly Around”\n

<\/p>\n

Dwyane Wade – “Fly Over”<\/h3>\n

Jordan Brand Creative Director Mark Smith<\/strong><\/p>\n

On Jordan Fly Wade & Jordan Fly Wade 2 similarities\/differences:<\/p>\n

“When we got into the Fly Wade 2, we wanted to take bits and pieces of the original Fly Wade but also embark on the new opportunity to increase court feel, bounce, court fit, underfoot technology, comfort.”<\/em><\/p>\n Dwyane Wade – “Fly Over”\n Mark Smith discusses the Jordan Fly Wade 2\n

On Lunar Technology being incorporated into the Jordan Fly Wade 2:<\/p>\n

“So, with the Jordan Fly Wade, we went super lightweight, but with the Jordan Fly Wade 2, we brought in a new running shoe technology, Lunar foam. We wanted to use this technology to its full potential. In order to do that, we figured the maximum amount we could and how would we construct this shoe. So, we went with Lunar from heel to toe and side to side. We wanted to bring this technology to all of the Jordan Fly Wade 2?s edges. That in itself created a different type of bounce, feel and fit to this product than in any running shoe that possesses Lunar.”<\/em><\/p>\n Jordan Fly Wade 2 Lineup\n

On Dwyane Wade’s reaction:<\/p>\n

“When we presented it to him, he was in the Jordan Fly Wade and he loved the feel of that. So, he put the Jordan Fly Wade 2 on his other foot and he loved the feel of that anymore; it didn?t take much convincing.”<\/em><\/p>\n Jordan Fly Wade 2 Lineup\n

On traction:<\/p>\n

“On the outsole, we incorporated a three-point herringbone. Basically, we made it multi-directional and incorporated in different sizes on different areas of the outsole.”<\/em><\/p>\n Jordan Fly Wade 2 Red\/White\n

On Dwyane Wade-specific attributes:<\/p>\n

“We wanted the Jordan Fly Wade 2 to be as close to the foot as possible with as few materials as we could use. In certain areas, there are multiple layers, which fits his rugged style of play. We wanted to incorporate as much breathability as possible too. Fuse really brings that all together.”<\/em><\/p>\n Jordan Fly Wade 2 Black\/Red-White\n

On aesthetics:<\/p>\n

“Dwyane Wade is really a fan of the satin finishes more than the glossy finishes. So, we wanted to get into the more bolder, anodized finishes. When we showed him some things, he really gravitated to the metallic designs. You will see more anodized finishes as we move forward with this product.”<\/em><\/p>\n Jordan Fly Wade 2 White\/Black-Red\n

On new Dwyane Wade logo:<\/p>\n

“The first shoe featured the logo from the advertising campaign. But in the meantime, we were working on what logo is going to best represent Dwyane Wade, Jordan Brand and this sleek, modern design. We wanted to have some fun with it, so this logo has some motion to it. It?s a ?W? for Wade, it?s a three (jersey number), and it?s also a ?M? for Miami and an ?E? for east coast. So, it?s kind of a fun play on it.”<\/em><\/p>\n Dwyane Wade – “Fly Over”\n

<\/p>\n

Carmelo Anthony – “Fly Through”<\/h3>\n

Jordan Brand Designer Justin Taylor<\/strong><\/p>\n

On Carmelo Anthony-specific elements:<\/p>\n

“When we?re talking about the ?Fly Through? aspect, we?re looking at building a shoe that?s going to be substantial enough for that kind of power post player and that guy that?s battling on the boards, fighting for rebounds on that second jump. So, we were really looking to build the Melo M8 for Carmelo?s specific style of play. As for the aesthetics of the shoe, if you look at the shape of the rand, and how there?s a hump and a tail on the heel, all of that was inspired by Melo?s style of play. Specifically, the dip line of the Melo M8 represents when Melo kind of dips down and sizes his opponent before making his move. One thing we talked to Melo about his ?moment of truth?, and that?s where he sees where his defenders feet are. So, when he sizes them up and he?s looking down, that?s kind of where we got this first dip line\/angle from on the Melo M8. The second hump represents the move that he actually makes around the opponent. It might be a jump stop or a pivot around the opponent. Lastly, the heel piece going up towards the Achilles is his move that he makes towards the basket, the explosive finish as he?s going up to the rim. So, even aesthetics are inspired by Melo?s play.”<\/em><\/p>\n Carmelo Anthony – “Fly Through”\n Jordan Brand Designer Justin Taylor discusses the Jordan Melo M8\n

On Flywire upgrade:<\/p>\n

“As far as performance attributes, Melo really loved the Flywire that was on the Melo M7, so he wanted to keep that aspect on the Melo M8. So, in that proposition, we decided to break it up a little more and do just the quarter in Flywire because Carmelo has a narrow foot. The Flywire on this shoe is in a regional location to address the fit and lockdown.”<\/em><\/p>\n Jordan Brand Designer Justin Taylor talks about the Jordan Melo M8\n Jordan Melo M8 Collection\n

On sole characteristics:<\/p>\n

“As we get to the bottom, where a lot of the real technology for ?Fly Through? comes in, we really catered to Melo?s style of play with the midsole and outsole of this shoe. We looked at that first, initial drop step. There are flex grooves in the outsole that will help guide your foot in a natural motion as your planting and transitioning. Also, you can see the big shank in the arch, which is present for support and that transition. We?re harnessing the energy that?s planted from the heel and it?s helping and guiding that explosive step so that Melo can ?fly through?.”<\/em><\/p>\n Jordan Melo M8 Collection\n Jordan Melo M8 Collection\n

On forefoot qualities:
\n
\n“As you get up into the forefoot, you?ll see more grooves to keep it nice and flexible. The herringbone traction is where you need it, and we learned from studying drop step videos and looking at pivot points. When a foot is pivoting, it?s actually in the middle of the forefoot as opposed to the medial area. If you look at old Air Jordans, you?ll see the circle is kind of on the medial side. So, we recessed this blue traction pod off of the court, so you?re not engaging that traction when you?re planting and going to spin. If you?re stopping real quick, running or planning to jump, you engage that traction. So, you?re getting traction when you need it and that free zone for pivoting when you don?t need it. So, that in conjunction with the TPU cage, is what really allows Melo to harness that energy. We?re also exposing the forefoot Max Zoom. This is the first time Jordan Brand has done an exposed Max Zoom bag. It provides the lateral support for this shoe, and it works like an outrigger.”<\/em><\/p>\n Jordan Melo M8 on-foot image\n Carmelo Anthony – “Fly Through”\n

<\/p>\n

Other Jordan Brand “Flight” Products<\/h3>\n Air Jordan 2011 A-Flight Lineup\n Air Jordan 2011 A-Flight “Team Orange”\n Air Jordan 2011 A-Flight “Varsity Royal”\n Air Jordan 2011 A-Flight Lineup\n Justin Taylor talks about the Jordan Big Ups\n Jordan Big Ups Lineup\n","protected":false},"excerpt":{"rendered":"

Yesterday, the countdown clock ended and Jordan Brand revealed its big news. In unveiling the next generation of signatures for…<\/p>\n","protected":false},"author":149,"featured_media":185712,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[618,1225574],"tags":[111,1225575,1206985],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nJordan Flight Forum Recap | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Jordan Flight Forum Recap shoes. 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